Zhangxiaolong the minimalism behind the seven product concepts

Introduction: In Zhangxiaolong to the micro-credit cause group issued an open letter, he proposed seven ideas, in these ideas, in fact, reflects his philosophy in product and management, that is minimalism. This article intends to share with readers the philosophy of Zhangxiaolong products.

On May 6, Tencent announced that it would adjust its organizational structure to set up a micro-credit business group, and that it was Zhangxiaolong to be president of the micro-credit business group.

In an open letter to the Zhangxiaolong group, he put forward seven ideas: one is to do what is valuable to the user. The second is to maintain their own values, because it will be reflected in our products and services. The third is to keep the small team, keep agile. Four is to learn and fast iterations more important than past experience. Five is systematic thinking. Six is to allow users to bring users, with Word-of-mouth to win Word-of-mouth. Seven is that speculation is better than execution.

The author believes that, behind these seven concepts, it embodies the philosophy of Zhangxiaolong in product and management, that is minimalism.

What is minimalism?

Minimalism first appeared in the category of culture and art, and was a artistic faction that arose in the 60 's after the Second World War. It features three:

First, show the material origin, reduce the excessive form expression, do not impose excessive author's subjective consciousness.

Second, open the artistic concept of intention space, let the viewer participate in the construction of the work.

Third, the concept will be designed to achieve the ultimate.

1th, emphasis on return to the original, 2nd emphasis on the participation of the 3rd emphasis on the ultimate.

corresponding to the product, the original is the user's needs, pay attention to user needs, enhance user participation in the design, to achieve the ultimate, is a minimalist product. We can see that the millet, green Orange and other mobile phone to meet these characteristics, micro-letters and other products also adhere to this idea.

Mapped to the management, the primitive is the human initiative, people-oriented, and give full play to the staff's self-organization, self-management, to achieve the ultimate, is a minimalist management culture. Representative of Facebook, and the other side of the country, the structure of the complex, hierarchical level of the major monopoly state-owned enterprises.

At present, minimalism has gradually become a kind of philosophical thought and value concept, which is permeating into various fields such as product, food and management.

The minimalist nature of two or seven concepts

Mainly in three levels, each level involves the origin, participation and the ultimate. Briefly summed up as follows:

First, the value of the concept level: the user needs to maintain value, improve product consistency, value.

Quality products and services, pay attention to the sense of consistency, that is, the perception of product managers to be consistent with the user's perception.

To do this, you need to start with the end. Pay attention to the user's demands, take the user's value as the starting point, to judge which functions are to be done, which business strategies are executed, to pay attention to the user's participation and feedback, to improve the fit of the product and service to the user's needs. At the same time, product managers also need to adhere to their own values, to maintain beginner, not outside interference. In particular, the team's values should always be consistent. In addition, to remove all kinds of formalism, so that users more easily understand and accept.

Second, the internal management level: flexibility is efficient, speculative progress, advocacy team self-organization, since the growth.

Let the team understand the common vision of connecting people, connecting businesses, and connecting objects. Develop perceptual consistency in project, strategy, planning, and other aspects of management.

Micro-trust is strong, still maintain a small team mentality, to avoid getting into bureaucracy, flow and formalism, recruitment of outstanding talent. Let the team learn from each other and grow together. Learning and rapid iterations are more important than past experience, while learning, thinking, and improving individual abilities.

The third is the external communication level: Product namely marketing, user is the channel, promote the user self perception and self propagation.

Good products do not necessarily need a high-profile publicity, because the product itself is marketing, at the same time the user will become the channel of product promotion. In such an era of interconnected people, if there are good products, you can get high-quality users, more customer satisfaction, Word-of-mouth will spread faster.

In the process of dissemination, but also to maintain the consistency of the product concept. Let the user perceive the product manager's purpose desire as well as good hard intentions.

What are the challenges of minimalism in Tencent?

1, bigger and stronger mentality of excessive layout.

The origin of the product is the user demand. Tencent will rely on the value of micro-mail and platform value, and constantly bigger and stronger. In this process, it is easy to form an excessive strategic layout, or under pressure, some businesses are eager to profit, easy to violate the wishes of users, contrary to the original intention.

2. The complex organization structure inside the big enterprise.

The micro-credit business group is not the same as the original micro-trust team, the organizational structure will be more complex, the number will increase significantly. It is possible to lose the flexibility of the team in the changes in the organizational structure, and the consistency of values is difficult to achieve with the expansion of the workforce.

3. The possibility of power being elevated.

may be considered some superfluous, after all, Zhangxiaolong is the founder of micro-letters. Under the power struggle, Scomputer can leave, and Zhangxiaolong may be in danger of being elevated. The management culture and the leader have the great relation, the Zhangxiaolong status, will influence the minimalist culture development.