Recently, under the guidance of China Internet Association, the world O2O organization, the First World O2O Exposition held in Beijing National Conference Center, net products vice President Zho Shiyong was invited to attend the conference, sharing net in the field of using used cars into the O2O area of strategic thinking, The development trend of O2O in the future is deeply analyzed.
The following is a live record:
Moderator: 2014 O2O very hot, this also became a few years ago after the Thousand Regiment war, another internet blossom of the event, the enterprises are carefully O2O layout. Below please net's Zho Shiyong, share the net in O2O Aspect's layout, and this year's some ideas?
Zho Shiyong: NET in O2O mode is centered around the "car" to layout, net car O2O has two business, the first, around the car washing-the market easy to wash cars, now in Beijing, car wash mode is door-to-door washing car, save time for everyone. Users can be in the office or at home directly under a single, car-washing technicians will drive the car to the door to wash cars, to wash the interior can be the key to him, wash after washing the car will be photographed to the user, return the key, this way washing car prices are very favorable.
Second, around the second-hand car trade, net very optimistic about China's second-hand cars trading, the introduction of market good cars, to Consumer-to-consumer model dedicated to high-quality second-hand cars, here side will cut off a lot of tob links, the profits to the buyers and sellers. Relying on this model, the car users can sell the most expensive, car users can also be cheaper.
Moderator: From the net point of view, also from the industry's future attention to the trend, 2015 there can be more O2O to be worth the business of the hot industry?
Zho Shiyong: As a classified information site, the market involves a lot of categories. The market has also been studying which industries are more worthy of O2O way to do? We believe that the choice of O2O to be based on two points, first, to do the O2O mode of the premise is that its own model for the traditional industry model has a certain penetrating force. For example, the reason for the market to choose a good car, is because of the former used cars trading links are very many, the middle can eat 10%-15% profit, the market to do have the ability to reduce to 3%, the market has a lot of resources to support us to do this thing, we have enough vehicles, we have
Second, do O2O must have a large financial support, I think do O2O in China there is no so-called blue sea, this week or blue sea, the next week is the Red Sea, as long as you this road is being stared at, the moment is the Red Sea. It is critical that you have the ability to have more money and support you to keep going.
Moderator: With the O2O boom, people will encounter a problem in payment. Today, many of the leaders of the ministries concerned about this meeting, but also want to see how to O2O Enterprises in the entire industrial chain, in various circulation links to provide support and help. If you O2O enterprises can use electronic invoices, can be queried and taxable, reasonable tax will promote the development of O2O industry, please share, for the sound development of the O2O industry, should have an electronic invoice?
Zho Shiyong: O2O The whole process should be closed loop, which O2O enterprises have a great help, for example, the market good car issued electronic invoices including contracts, and then issued a car test report and so on. Although now issued is paper, in the future to provide the corresponding after market services, such as Yembao, and so on, the entire process is said through the implementation of electronic, so the market good car also has a lot of benefits.
Moderator: O2O mode of all-round development will lead to the transformation of various types of traditional industries, then, the future O2O whether to improve the livelihood of the people, employment, pension, medical and so on, is not gradually improve China's social industrial structure, such as the future will become a national entrepreneurship, all people are business. Please talk about the industrial structure will change, will it bring more entrepreneurial tide?
Zho Shiyong: For this question, I consider two key points, first, does it affect the overall employment situation? Second, whether you are a traditional model or a modern model, does the practitioner's own income and productivity increase? For example, the market good car now recruit washing lathe, before the traditional offline car wash shop in one months can earn 3, 4,000, come to the fair car, through a unique incentive, improve efficiency can earn 5,000 to 8,000. If the O2O industry can turn to this model, each practitioner's income will be increased, which will bring about a corresponding increase in consumption capacity. For example, earning 3, 4,000 can only rent a basement in Beijing, earning 5,000 to 8,000 can rent a cheap apartment, which will promote the overall economic change.
At the same time, I think the better the development of O2O, the service to allow users to enjoy a lower price, better, more standardized services, will further stimulate the service side of their own growth, overall, O2O development of the economic positive role will be very obvious.
Moderator: Time relationship, please give a message to the O2O entrepreneur.
Zho Shiyong: Blue ocean is difficult to find, I hope everyone in the new year to find a new blue ocean.