Zhou: Why do you do mobile phones?

March 3 News, once again into the mobile phone market, Zhou laugh that he is a bit wayward person, "I think in all the products of human invention, mobile phone can be said to be a human organ, so I think the future to do smart hardware, home , wearable equipment, even automobiles, mobile phones are a very critical interface. The

 
He was the first batch of product managers in China, the promotion of innovation, but also full of controversy, because of his sharp words by netizens known as "Red Cannon", earlier this year, he issued an internal mail to employees, officially announced into the field of smartphones, he said, now do mobile phones is to fight a scale war.
 
on March 2, Zhou Entrepreneur Forum, the first to Sina technology to talk about their own mobile phone's original intention, the economic situation of the low view and some suggestions for young entrepreneurs.
 
Why do you do mobile phones?
 
refers to the mobile phone industry, Zhou with bitterness and spicy to describe, a few years ago, China's smartphone shipments increased significantly, Zhou previously to "360 for the Machine" model, with the traditional handset manufacturers in the marketing level has launched a cooperation.
 
enters the phone market again, Zhou laughs that he is a bit wayward person, "I think in all products of human invention, mobile phone can be said to be a human organ, so I think the future to do smart hardware, home, wearable equipment, even cars, mobile phones are a very critical interface." "
 
Although the millet, the charm and other domestic mobile phones have been formed in the market, but Zhou that the young people to digital products," the old "consumption habits so that the smart phone market still has a lot of room for development. 360 The future target users of mobile phones will also be based on college students and the young people who have just entered the workplace.
 
for this mobile phone price and specific time to market, Zhou said it is still inconvenient to disclose, "if only the ODM is a mobile phone is very fast, a few days, but I want to do a shot of the mobile phone, in terms of hardware and software to achieve the ultimate, It will take at least 6-8 months. "
 
To enter the mobile phone market at this time, Zhou that according to Moore's law, mobile phone after several years of development and popularization has reached a very good period. But from the product manager's point of view, Zhou Frankly, the market's Android phone is far from the extreme, the future of mobile phones will be more changes, through constant innovation will be able to replace more products, not just the current camera, game consoles.
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Since last year, by the impact of the Internet of Things, 360 also in smart home and hardware layout, research and development of a mobile phone will be smart hardware, home, wearable equipment, and even cars to play a key role in the next 360.
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In the future, there will be more business-model innovation in the smartphone industry, "only by participating can we really grasp the direction" Zhou forecast.
 
Moreover, in Zhou's view, 360 of the technical barriers to security will become 360 mobile phonesMaximum advantage. "Now a lot of mobile phone manufacturers have done imitation 360 of the security hardware, so I think if 360 on the mobile phone has sufficient authority, then 360 security guards will be able to fully play the advantages." "
 
The internet is not constrained by the economic downturn
 
Referring to the low slump in the traditional economy in the last two years, Zhou admits that the internet is not going to be affected." The Internet is more aimed at ordinary consumer innovation, covering as many users as possible, Although it seems that there is little money to be made from each user, it adds up to a very impressive number.
 
Instead, people are more reliant on the internet to spend more on the internet when the economy is depressed, Zhou added.
 
In Zhou's view, IoT will be an opportunity for traditional manufacturing in the current economic climate. In other words, through links, traditional manufacturing hardware will be interconnected, radically subverting the traditional industry's product experience, business models, and helping traditional entrepreneurs cope with the so-called economic slump.
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Entrepreneurs must innovate
 
for the entrepreneurial boom in recent years, Zhou frankly very envious, "in the past, we can not find VC, and now the situation is completely reversed, but also flooded with too many similar enterprises." Zhou believes that entrepreneurs must innovate, want to copy other people's model, it is difficult to achieve success.
 
In addition, it is important for Chinese entrepreneurs to change the values of the former princes and losers, and not to use finance as a measure of value as a standard of success, and entrepreneurs should be in a state of interest, hobby and caprice.
 
Zhou believes that too many entrepreneurs are now sharing successful experiences but are very shy about the frustration that makes it easy for young people to start a business. But in fact, most entrepreneurs have a very low chance of success, "Entrepreneurship is a need for long-term struggle process."