ZTE launches "star 2nd" mobile phone in Guangzhou

Absrtact: In the face of the numerous and changing patterns of the smartphone market, ZTE continues to seek a breakthrough in technology. December 18, ZTE released star 2nd mobile phone in Guangzhou. ZTE Executive vice president, ZTE Terminal CEO Zeng Xuzhong said that it is not only the first batch of support

In the face of the numerous and changing patterns of the smartphone market, ZTE continues to seek a breakthrough in "technology".

December 18, ZTE released "star No. 2nd" mobile phone in Guangzhou. ZTE Executive vice president, ZTE Terminal CEO Zeng Xuzhong said that it is not only the first batch of mobile phone to support China Mobile fusion communications, but also the world's largest system-wide voice-controlled handsets.

"In terms of mobile phone interaction, the 2G era is dialed, 3G era is touch, 4G era will be ' say '." "December 18, ZTE President Shi at the China Mobile Global Partners Conference in Guangzhou, said the Europeans defined the Nokia feature machine as the representative of the 2G mobile phone, the Americans defined the iphone as the representative of the touchscreen mobile phone, the Chinese will define 4G mobile phones.

In order to make a breakthrough in voice interaction, ZTE has previously established a "Smart Voice alliance" with nuance, audience, Gould, Baidu and automation of the Chinese Academy of Sciences.

ZTE Attack Voice

The outbreak of mobile internet, let speech recognition burst out more just need of application scene. Zeng Xuzhong said that the global voice recognition industry has a market scale of 3 billion U.S. dollars, with the establishment of "Smart Voice Alliance", ZTE Mobile phones have developed smart voice technology to the strategic level of product development.

Globally, speech recognition research can be traced back to the the 1950s At&t Bell Lab's Audry system, the first speech recognition system to identify 10 English numerals. A great breakthrough in the research of laboratory speech recognition was produced in the late 1980s: some small vocabulary recognition systems have a higher recognition rate. At the same time, people have finally broken through the three major barriers of vocabulary, continuous speech and non-specific people in the laboratory, integrating these three features into one system for the first time.

However, due to a long period of time, the technology is immature, coupled with market acceptance, the speech recognition market has been in a tepid state, or even in the market to find several mature applications of speech recognition. The main reason for the breakthrough of speech recognition technology is the rapid development of semiconductor technology, software technology and storage technology.

In fact, the current domestic Baidu, Tencent and other internet giants, as well as traditional Microsoft, IBM, nuance and so on in the field of speech recognition vigorously. The hkust is popular in the capital market because of its position in the voice recognition market.

ZTE said it began its own research and development of Intelligent voice technology in 2012, and launched a series of innovative application services in cooperation with audience, nuance and other voice technology enterprises. October 2013, ZTE pioneered the industry's first full voice application service "driving assistant". The star 1th, issued by ZTE in 2014, allegedly raised its voice recognition rate to 90%.

Zeng Xuzhong said that the implementation of the so-called system-level voice control, refers to the user can use the entire flow of the mobile phone embedded into the user interface, so that voice interaction through all applications and control, such as body sense voice phone, voice driving, voice online song, photo, word processing and other functions.

It is necessary to solve the problems of speech recognition rate, agility and practicability by applying speech recognition as a system technology to smartphones. ZTE said that the star 2nd of the total number of mobile phone patents involved in more than 1000, including the design, the bottom of the core, software applications, which in the voice technology of the original patent up to 158 pieces.

Li, the president of China Mobile, hopes that ZTE's "Trans-era products" will sell for tens of millions. Zeng Xuzhong's forecast for the phone is to sell 1 million units in the Chinese market.

Covet turnaround

"Speech recognition is an ecological chain. ZTE's vice-president, She Wei, said that it was not the right way to rely on ZTE, which required a breakthrough in hardware, and a technological breakthrough in software, which required the industry chain to play each of the strengths.

To this end, ZTE launched a "Smart Voice alliance" in September this year, including nuance, audience, Gould, Baidu, the Chinese Academy of Sciences Automation and so on, covering the platform technology program suppliers, content providers and terminal manufacturers, such as the different sectors of the industrial chain.

She Wei that from the point of view of the recognition rate, from 30% to 90% is very easy, but 90% to 95% difficult technology is relatively large, need a process. With the development of large data and cloud computing, it is possible that the accuracy can be greatly improved by understanding the context of large data and cloud translation in the future. Before that, the battlefield of speech recognition is mainly local, because the network connection flow is not big enough, the cost is high, or the network connection is inconvenient, put on the cloud will be very inconvenient.

"With the 4G, including the future of 5G technology, data tariffs are cheap, the data channel is more and more rich, large data is a more likely breakthrough path." "She Wei said.

For ZTE's mobile phone business, in the operator pressure drop marketing costs, mobile phone manufacturers have returned to the fine line of the present, it is clear that in a similar voice recognition such as the breakthrough in the function point, the formation of differentiation, for their products to find value-added points.

ZTE earlier proposed this year's mobile phone sales target of 60 million units. Zeng Xuzhong said that from the current point of view, 60 million of the number may not reach, is expected to be between 45 million and 50 million units.

For sales did not reach expectations, Zeng Xuzhong said, the reason lies in abandoning the past of the machine-sea tactics and pursuit of the strategy of the volume, streamline product lines, "more than 200 yuan of products, the amount of no big significance."

"The most important thing is to do the product well. Zeng Xuzhong said that ZTE's basic strategy is to achieve basic communication quality, to meet the basic functions, in line with the industry's basic development trend, on this basis, to create a similar voice such a bright spot.

Zeng Xuzhong said ZTE's sales target would be 60 million units next year, but the revenue is expected to reach the best level in history and achieve a shift from volume to value.