ZTE: Samsung can do it and we can do it.

A long trip to South Korea for ZTE April 4G Cool running strategy, in a short period of one months, ZTE issued a series of three 4G mobile phones, which in the industry is extremely rare. After the conference, ZTE Terminal CEO Zeng Xuzhong, ZTE Vice President Huanghuiying, as well as the Beijing East Group executive vice president of Lan Ye and Jingdong Mall vice President Wang Lisong received Sina mobile phone interview. Why was the launch of the new machine in South Korea in the beginning, ZTE Terminal CEO Zeng Xuzhong explained why to go to South Korea Seoul to release the star 1th 4G mobile phone. ' It's my decision to come, ' he said. I have a good opinion of South Korea, has always admired Korea, and Samsung also very respect. He further said that China has so many talented people, there is no reason for Korean enterprises to do so we can not do. This time to South Korea to hold a conference, mainly in order to salute Samsung, but also see the current gap with Samsung, and strive to learn from them. Since Zeng Xuzhong as the CEO of ZTE Terminal, ZTE has been making a change in brand image, trying to make ZTE more younger, and hope that more use of internet marketing means, so as to attract both the generations and the students of ZTE brand interest. This time to South Korea to hold new product conference is to use the Korean drama "You from the Stars" influence, make some network topics, carry out some viral marketing. About product pricing and company performance for ZTE mobile phone cost-effective routes and corporate benefits, Zeng Xuzhong said, now Apple Samsung two companies, the price is too high, I believe that their products will return to the rational level, ZTE wants to give users the best cost-effective mobile phones, enhance brand influence, expand the scale, By scale in exchange for cost advantage. We are also doing very well overseas, helping to improve our company's performance. In addition, Jingdong Mall vice President Wang Lisong said, through Jingdong mall Big data analysis, we found 1000 to 2000 price segment of the product sales growth very quickly, and basically are domestic mobile phone brands, and more than 3000 international brands of mobile phone sales decline. Can be seen, because of the rise of domestic mobile phones, so that consumers can use a lower price to buy better products. Lan Ye, executive vice president of ZTE and Jdphone, said Jdphone is a business plan, not to say that Beijing has to do mobile phones. He said that Jingdong Mall has a huge number of user transaction data and comments, through large data analysis, to understand the demand for mobile phones. Through the cooperation with the domestic excellent manufacturers, Jingdong participated in the early product development, to provide some suggestions. This can meet the needs of users, but also to bring benefits to partners. Specifically, the products included in the Jdphone plan, Jingdong Mall will focus on promoting, thereby enhancing product sales. At the same time, Jingdong is one of the first to obtain the license of virtual operators, the next month will be online related business, will also be combined with the Jdphone plan to provide users with differentiated services. ZTE Huanghuiying also mentioned that the star 1th mobile phone's overall sales target of 5 million units, of which its own ZTE Mall accounted for only 10%, more to rely onJingdong Mall channel. Why and Huawei P6 similar to why star 1th and Huawei P6 more similar problems, Zeng Xuzhong explained, now the big screen mobile phones are thousand machine side, can only say that great minds think alike, when the P6 listed when some people say like the iphone. We have our own unique understanding of beauty in our design, such as our previous grand S, just not enough publicity. He said ZTE insists on learning but not copying, and is designing more to learn about Apple or Sony. In less than one months, three new 4G mobile phone launch, from the secret Grand SII, Red Bull V5 to star 1th, ZTE continuously launched three online mobile phone brand, and from the thousand to 1500 yuan files have layout. This shows the difference between ZTE and the past, which is the most significant change in the more than 100 days since the Zeng Xuzhong, and ZTE has begun to shrink its product line and pay more attention to quality. There is no reason South Korean enterprises can do to us do not also show the confidence of ZTE, we have reason to expect ZTE and other domestic mobile phone brands in the 4G era of performance.