A case study of traditional enterprise entering Internet business model

First, the traditional companies into the internet, from E-commerce cut, roughly divided into the following three stages or realm: 1, Channel: &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;      Take the market propaganda function as the main, the company product wraps the net, the network serves as the supplementary channel. Features: ...

How deep does the traditional enterprise enter the electronic commerce water

I. E-commerce has become a new form of social retailing (i) the development of foreign E-commerce has been similar to department stores 1, the United States E-commerce has been close to department stores in the United States is the first e-commerce development of the country, the current U.S. E-commerce growth trend is still very clear, is close to the department store. Kham, an analyst at Goldman Sachs, believes there is still a lot of room for growth in E-commerce in the US, which has begun to enter the mainstream economy. Of all the other traditional companies in the U.S. business of business-to-business retailers, the US's first big chain, led by Amazon ...

The benign circulation system of traditional enterprises entering e-commerce

In the traditional enterprises to enter E-commerce, there will be many problems, as the Oriental Home http://www.aliyun.com/zixun/aggregation/8002.html "> E-commerce Company, the head of China E-commerce Association, senior Experts, I in one months of time light training has done five times, will open dozens of, through these ways and constantly communicate with the internal, so that the entire group to understand the various aspects of e-commerce needs to solve the problem and obtain support, and balance the interests of all parties, after all, traditional ...

The traditional enterprise enters the electronic commerce, the biggest resistance in the interior

I have served 4 e-commerce companies, 2 of which are traditional enterprises. Compared to the pure electric quotient, the traditional background of the electrical quotient is a word: tired. For example, I served a company is the notebook distributor Zhongguancun, the boss to the electricity price, incredibly is added profits, that is, the boss earned the power of the business department of the money, but also to the electrical Business department to make money to him. And a company's several stores, incredibly does not let any website propaganda material, the reason is the store must make the profit price high, the customer knew the website store cannot do the business. And the boss initially engaged in the cause of electricity, only in the channel will listen to peer ...

Traditional enterprises Enter the most confused regional agents

First, the regional agent is the Internet flattened link 2010 e-commerce year, many traditional enterprises have entered the Internet, including large terminal chain brand enterprises, there are many manufacturers have access to the Internet, which is more common regional agents, because they are the most direct sense of the Internet squeeze Group Some of the difficulties they face;

Suggestions and precautions for traditional enterprise Internet strategic planning

Recent news reports that the United States will be the company of the company to divest the business of the listed companies, by affiliated companies operating independently, its profit and loss is no longer included in the listed company statements. The business has been operating for almost a year in less than two years, from the start of preparation to stripping.   Total investment of more than 60 million, sustained losses, no profit, and the actual sales of less than the fraction of offline sales. Now, there are many traditional enterprises also from a few years ago ambitious into the internet, to the actual operation found that the taro is really hot, gradually rational, to the last fade. At the same time, there are many traditions ...

The way of the traditional enterprise

The traditional enterprise's way of doing business has always been the idea of writing down some of the things and ideas that have come up in the company of the past few years to +b2c friends with traditional business.   Last month I had dinner with my old friend and learned that he was going to leave the company. The world has changed very quickly, and in the 07, 08 friends have set foot on the Express.   It was not long before the news of getting off the bus continued.   What's wrong? Yes: the financial crisis? A competitor? Customer churn? Or: the idea? Mode? Policy?   Implementation? It is difficult for everyone to say, with two ...

The definition of traditional enterprise products in internet

Product as a property through the market embodies its own value, the discovery of selling points and the product itself may have the attributes of dislocation, but the selling point itself can be understood to be born in response to the market.   The first is economic activity, business behavior (business), the progressive is e-commerce, e-commerce posture Business behavior of a tool, is a distinction between behavioral characteristics, can not be seen as a change. Confusing the meaning of business itself to the Internet business is dangerous, but the attempt to layout the Internet's traditional business owners, products and brands, the enterprise itself is a big test of strategic thinking. Technology innovation, application of materials, ROI 、...

Three problems to be solved in the operation of electronic commerce in traditional enterprises

Before 2011, the electric dealer was a beautiful legend; in the 2011, the electric dealer was a beautiful lie; 2012, what will the electricity trader be? In-depth http://www.aliyun.com/zixun/aggregation/8934.html "> market Research, we found: traditional enterprises at present to the Internet (can be generalized as a power quotient) only three attitude--1, thinking about how to do the electricity quotient; 2,   Ready to do electricity business, 3, is doing electrical business. If you want to analyze the traditional enterprise of the electric business, that ...

Traditional enterprises will not be coerced by floods

Nowadays talked is a topic of internet and light enterprise. Compared with light enterprises, traditional enterprises, especially manufacturing-oriented enterprises are bloated, difficult to manage, and difficult to transform in a short time, but there is a problem is this, if not these manufacturing, internet-based light companies how to achieve the integration of the upstream and downstream of the industrial chain? With hair?   "Traditional giants cannot be trapped by the internet, and in fact, traditional companies cannot come to an end," said Ren. The big guys might think that if everyone goes to the internet, who's going to do the traditional business?

The four core problems of traditional enterprise O2O revolution

Nanjing's Zhujiang Road, once wanted to shoulder the Beijing Zhongguancun, is the most important IT hardware distribution center in East China, has also been brilliant. Now the Pearl River Road is rapidly declining, and no store can escape! Under the shock, I understand why jindong the transformation of Su Ning. From the business to O2O, from Taobao, Beijing east to O2O innovation around the flowering, traditional commerce is experiencing a subversion and revolution. The first is to go with the information of the recent it stores, the second step can be imagined is the electrical store! It will then sweep through every corner of the traditional business! This is the background. In such a big background, there are ...

Traditional brand into E-commerce, is not the current channel of the Revolution!

Recently, and traditional business executives chat, talk about how traditional enterprises to operate e-commerce projects, which talk about the traditional industry in the march and subsequent operation of the process to avoid conflicts with the traditional channels, I hope I can give some professional advice and effective solutions. In fact, I've been thinking about this for a long time, while Wal-Mart has been working on the business of Wal-Mart when it pushes ahead with its China-run program (Wal-Mart is officially ramping up its operations in 03.

The strange status quo of traditional brand's electronic commerce

E-commerce is a trend, it is absolutely right, in fact, can not be said to be a trend, but now has become an important channel. So many traditional brands have set up a "new channel" department, many enterprises have access to the Internet, many enterprises have put on the "E-commerce" gorgeous coat.   During this period there are many strange situations worth discussing.   1. Where is the new channel department? If Cao Fang to the next definition, then in addition to the offline stores, counters, flagship stores, such as traditional physical channels are new channels. But are all brands suitable for new channels? Decide a brand ...

The difference of traditional retailing and electronic commerce

The difference between traditional retailing and electronic commerce Gege (see http://www.linkshop.com.cn/web/archives/2010/135307.shtml) I June 3, 2010 in the Network Age retail Business pattern transformation and Development Seminar report,   The joint Business Network summarized, quite organized, now turn to the next. June 3, hosted by the Shanghai Municipal Business Council, the 2010 Network era of the change and development of the retail business structure of the symposium held in Shanghai, the meeting to "network retail challenges: Real ...

The traditional retailing industry is transferring to the Internet of Things

2011 Century Singles Day has just ended, Taobao and Beijing East in the Singles festival appeared in the Battle of the electric business seems to have not done, two with 50 percent of preferential prices to attract the net to buy a family, also really earn a lot of eyeballs. Taobao Mall data show that the day of the Singles Day 24 hours, Taobao mall Alipay turnover exceeded 3.36 billion yuan, is nearly 4 times times last year. That figure is well ahead of Hong Kong's one-day retail sales, which is equivalent to the 11 gold week of the year in Beijing. Singles Day is fast becoming a carnival of internet merchants. At home, the first to use 50 percent discount eye-catching, not Taobao and Beijing east, but a line ...

The new "business state" of traditional retailing--the next chapter of electronic commerce

In this paper, we have made a simple background analysis of the traditional retailing industry in the United States and China, and introduced the main patterns of the traditional retailing industry, and made a statement on the main six characteristics of these patterns.     So in this article, we correspond to the analysis of E-commerce this independent industry in the traditional retail industry, why should it be regarded as an independent "business" view, and how to develop a simple share. Let's take a look at some of the current E-commerce representative enterprises or say ...

The ruin of traditional retail channels

On the http://www.aliyun.com/zixun/aggregation/7858.html "> Why the traditional retail transformation of the most failure of the issue, there are a variety of explanations and discussions, recently carefully observed offline, online channel mode, More and more find the essential difference between the electric quotient and the traditional retail; food tasteless, tasteless use "chicken" this concept to describe many enterprises traditional offline channel seems to be somewhat inappropriate, but this is really a traditional enterprise in the process of transformation of the electrical business encountered the actual problem, which is by ...

Five deep barriers to traditional bosses entering the business

Most of the profitable e-commerce enterprises in foreign countries are traditional retailers, while in China, traditional enterprises have entered the Internet, success stories are not many. Examine its internal deep reason, roughly has the following aspect, 1, the Investment step: most (except the real estate passes out the field eruption) the traditional boss invests into the Internet electronic commerce, spends is own hard-earned money, many years shine rain painstakingly, the fear accumulates the capital. Therefore, the investment in the Internet is very cautious, it must be a step forward, see the expected results and then gradually increase the amount of investment. ...

Traditional fast sales net to promote the promotion of beverage giants Bright

With the advent of the summer, the public's demand for the beverage market gradually increased. So, as a traditional fast-selling products, in the Internet age, if you still use some of the old-fashioned marketing means, it is certainly not workable, at least the marketing effect to a large discount.   Especially the traditional fast-selling products such as beverages, because their target audience is middle-aged and young people, more need the depth of net, and the Internet embrace. Traditional fast-selling products to go over the Internet this hurdle, it is difficult and easy, drinks are not as rampant as the internet, the real people often drink on so many brands, unity, Master Kang, Jian Li ...

Traditional teaching and auxiliary institutions shuffle fierce, "change" or "Find Godfather"?

In the last year, the field of online teaching is very lively, in addition to the rapid increase in attention, the inflow of capital in this area is also a lot of traditional education institutions have been high-profile to enter the field, and many internet companies have put their strength into it, showing a lot of color development scene, for the exploration of the future of online education to provide a variety of options. In fact, the current online education is divided into three levels, 1, the line of teaching-assisted to the line of the reverse attack; 2, the line of teaching-assisted to the line under the attack; 3, online and offline teaching-assisted O2O. New Oriental is to do the first thing, yy do is the second thing, and the third is ...

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