From the national market to do the same city online shopping can it?

"Letter" Reader Miss Wu: I began in 01 to engage in network luggage industry, sales for 18-35-year-old Women's Korean version of handbags, 05 to create a semi-factory-style company, the main products wholesale to shop owners, or in Taobao opened 3 stores retail. In the past, we increased exposure through the shelf-time control of our products and popularity rankings, and continued advertising in Alibaba.   Monthly turnover of 46.69 million, the highest peak of inventory need 9000-12000 to ensure sales. But this March, the product exposure rate is not enough, promotion fees continue to go high, wholesale sales ...

From thousands to thousands of loans: suddenly as the spring breeze again?

If God wants to destroy it, he will make it crazy first. This sentence is the past few years, the true portrayal of the World War, from the beginning of 2010 to 2011 years, due to the pursuit of capital and media speculation, the Chinese land to show thousands of various groups of group buying sites, a prosperous scene. Now two years in the past, the situation has become thousands of groups have withered, and eventually in the crazy money-burning competition survived the group of few sites. History is always strikingly similar, capital has been chasing hot spots, blowing bubbles, wait until the bubble burst, and quickly into silence, waiting for the next hot spot. With Ali's balance treasure lit people on ...

From thousand people, to million people, has been to do millions of people buy?

Recently, by friends asked more than three questions, strung up quite a bit of flavor: 1. What do you think of the overwhelming Groupon wind? 2. Group purchase from the "thousand people" level to "million people" level, and then to "million people"? 3. "Amoy Rivers and Lakes" + "Taobao" = "All the World Amoy"? · Business E-commerce, its essence is to use the Internet and other modern means to complete the http://www.aliyun.com/zixun/aggregation/31946.html "> ...

Roseonly Fan Economy

Again to the Tanabata! It's a season of thousands of teenage boys and girls all over the street holding a rose. Of course, how many people crowded the restaurant, the hotel is full, how many people alone, the Valentine's Day as a Singles Day! Over the years, there are many young boys and girls who love each other so much that they have a lot of money to spend on Valentine's Day. This is not, the Tanabata aggressively film in the small age we saw roseonly implantation. This is the two years of emergence, but quite controversial brand, we can recall around the Roseonly story includes a bit of marketing and fan economy, high ...

Interpreting O2O from the perspective of Platform economics

O2O platform refers to the online to Offline, that is, in the real world of goods or services, and online related services to establish a link between a mobile internet business model.   We can understand O2O from three angles.   The first angle refers to the O2O to bring online consumers to the real store or service, that is, on-line inquiries, payment, purchase of goods or services under the line, and then to the line to enjoy service, this is the first layer of understanding of O2O. The second angle is that in the process of e-commerce, electronic commerce is 、... by information flow

From the brand to the channel and then to the brand, where guests come and go back to the gate?

It is a great suspense to know how many rounds of money the customer can melt, and it is always worrying that 26 English letters will end up being less than enough. As early as this April, I wrote an article called "where customers go to the brand to do the channel", now September, where guests tell everyone, we have to do the brand, and then signed a good voice in China in the second quarter, began to return to the old road before. This can not help but remind me of the hot time of the "University study Room" Inside a line, you have to go back and forth, is in the city of the gate Mody? Every guest's hot, originates from the object, from the endorsement of the Idol star, these idol stars or good voice ...

From Nokia defeated Samsung to find the winning rule of brand operation

Latest statistics: In the first quarter of this year, Nokia mobile phone shipments of 83 million units, and Samsung mobile phone shipments of 92 million units.   The Standard & upgraded company downgraded Nokia's credit rating to the "junk" level. It is clear that Samsung has overtaken Nokia in handset sales, ending the 14-year dominance of Nokia as the world's top handset maker. For two of the top global handset manufacturers, the global market law is the same, is also fair, which is the most negative is not accidental ...

The greatest value of current business management service from American Express transformation

I made a few comments on American Express at the invitation of the Business Review of Central Europe.   As a travel service company with a history of more than more than 100 years, I think it must have a great success, but what I want to say is that we can see the development trend of the business Traveller management industry from the change of American Express. China's business travel management industry is still in the initial stage, I think for such a not very mature industry, to be with the industry itself to develop together, we need to consider more is not a simple competition strategy, but enterprises to the industry in the long-term development of the cornerstone, that is ...

From Martin Luther King's false advertising to cultural differences.

Double 12 before, Taobao had experienced a PR crisis that still http://www.aliyun.com/zixun/aggregation/27478.html "> little known, Because of the vulgar use of the late US civil rights leader Martin Luther King's image to do business propaganda, to the community at home and abroad to apologise. In this advertisement, the cartoon version of Martin Luther King raised his right hand, shouted the famous "I have a Dream", then this sentence became a red envelope, the camera shook near ...

From travel to breast augmentation, what is the most important thing?

Recently helped a tyrants friend to look at several business plans, disguised as a knowledgeable. In one wave of five projects, three platforms were presented.   This year's "public Chip" and "Peer-to-peer" is expected to step in the footsteps of Internet thinking, unified.   Tyrants friend asked me about those several projects of the feeling, I am very loaded forced to say three words "no love."   Looking at his ignorant and pure little eyes, I showed him a few impressive sites. A. Herd-raising travel to the public to raise breast augmentation look at this stage of the domestic slightly some well-known public-raised website, to seek large ...

From the cool day to see China's Internet installed and not installed

A classmate, these two years good mix, recently changed trains, will flaunt the Cayenne replaced by the public FAI Teng, the total price went up, but it seems to be more low-key up; in fact, his character is not high profile, a few years ago to buy Cayenne, I asked him why, he explained, "No way, do not open a good car out, Many people still think that our company is not enough, so waste a lot of time to prove themselves, rather than buy a luxury car to show them. However, he also confessed, in fact, in those years, his capital turnover is really tense sometimes, although not often, but occasionally ...

A brief analysis of the economic growth of the Internet by the way of rapid sowing

May 20, the news rapid broadcast company for suspected piracy, received a 260 million yuan ticket, but because the company refused to sign the site, the Shenzhen market Supervision Administration has implemented the lien service.   This means that the fast-seeding, with its roots in the principles of hormonal economics, will be punished. Before the visit in the article "on the tip of the tongue of the fast broadcast" 2014 net "activities in the yellow sweep of the first food" in the analysis that the fast-sowing "grassroots sin" has two layers meaning: first, the grassroots, the lack of original, piracy rampant, the second is related to the yellow content, violates the Thomas? Aquinas seven ...

Book from Room to Dog theory

At the end of last month I went to Beijing, because in different places to do things, stay a few days are the best to settle the problem of hotel accommodation, which have friends arrangement, also have a network shopping alone.   One night I was in the public comment to see a price and distance are suitable housing, click in, is Ctrip information, registration after landing to Ctrip, booking when the page prompts link credit card, advance margin, in order to complete the room as soon as the prompt operation completed. Booking finished, dial voice to ask customer service room situation and specific location, the other side of the answer to let a surprised, wine ...

Reviving the importance of Internet products from the success of happy Farms

"We have to try, the first, second, third, failed, but we continue to try, never say what I should do today, we always feel that we should do social Game, we always feel that the Chinese people can create the world's favorite products." "The five-minute co-founder and chief operating officer, Xucheng, said at the ChinaJoy site. "Five minutes" is a low-key Shanghai company, but if the mention of their development of a social Game "Happy Farm", is basically a secret. At present ...

The survival and development of the Middle and Small reservation center from the point of view of competition and cooperation

With the opening of the Hotel Reservation network (E-hotel), the hotel reservation industry in China, the rise of its size is 350 member hotels, members 400,000.   In a short span of 6 years, E-hotel or Webhotel has been rapid development, "hotel reservation" has become an industry, the country has at least 3,000 booking companies. However, "booking" market also began to enter the "meager profit era", the competition is extremely fierce, basically formed Ctrip, elong two overseas listed companies (hereinafter referred to as "two major companies") dominate the world's competition ...

Viewing the profit model of SNS from the angle of economics

A lot of people may be unfamiliar with the news reports today about the creation of the Twitter user directory site by Digg founder Ross. I also recently understand what these sites mean, the user threshold is still relatively high. In fact, Twitter can be simply understood as a "micro-blog" composed of SNS social network, write a diary on it as long as one or two words can, and not like Sina blog such a lengthy, so Twitter user threshold is much lower than the ordinary blog, users of the exchange will be very convenient (of course) , Content quality ...

Talking about the design of checkout process from reducing the abandonment of shopping cart

Customers enter the http://www.aliyun.com/zixun/aggregation/7750.html "> E-commerce Shopping site, select a number of favorite items to join the shopping cart, the" push "cart into the checkout process, Complete the checkout process and pay the order. There is a professional term called shopping cart abandoned, English name: Shopping cart abandonment. corresponding to the conversion rate of the shopping cart, English is called shopping ...

From box to TV: A war raging in the Fire (next)

In the last article, we focused on the context of the TV box, and their love-hate entanglements, and at the end of the reference to smart TV is the real center of Home intelligent Life. In recent years, television development is quite fast, not only a variety of new technologies emerge, a variety of concepts, gimmicks staged, Cloud TV, internet television, intelligent television also on the stage, but also subversion of the concept of durable goods in people's minds, become a fast consumer goods. In addition, the television industry is not smooth sailing. Plasma television has also given the industry a lot of warning when it completely exits the market. Compared to TV box, TV market battle ...

The influence of the value of 4--on the yield of assets in the stock market

Section 3: Increase asset profitability and increase the efficiency of the use of funds in the previous articles, we learned about the impact and size of sales and net profits on stock prices. In the beginning, we will explore the impact of asset yield, or, in layman's terms, the earning power of an enterprise. Some people will say that the net profit (rate) is not already reflected the business is not making money, why still want to return the index of assets? This is a good question. In fact, net profit (rate) reflects the proportion of business income from sales, but it does not reflect the efficiency of making money.

The effect of 3--net interest rate on the value of the Business-to-consumer from the stock market

Section 2: The impact of net interest rates on valuations even if the company's sales do not grow, if net interest rates increase every year, such companies will also be a money-making machine – but it is more difficult to increase the net interest rate for a long time than the growth of sales.   Net profit comes from "sales-cost-expense", so the effective means of raising net interest rate can also be divided into three items such as "increase the retail price so as to increase the gross profit rate, reduce the purchase price so as to increase the gross profit margin and reduce the operating cost". We start with a simple, how to reduce the purchase price to mention ...

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