Can traditional bookstores catch up with the last bus of online retailing

Traditional companies that have recently contacted many industries are considering how to use the Web to open new channels and create new retail terminals, including traditional book retailing companies, including apparel companies, and retail companies with 3C products.   Because I used to Dangdang for a long time, the book retail more familiar, so today and you discuss the traditional bookstore online retail there is still a chance to this problem. Not long ago, I contacted the Northern book city, which is just in the domestic a-share listed Liaoning Publishing Group's wholly owned subsidiary, the northern book city, mainly studying the United States of Connaught Bookstore, in provinces especially in ...

Traditional handset makers are going to spoil the millet.

A few days ago Lei and Gree Mingzhu in the CCTV bet 1 billion bet five years after the millet sales can be more than Gree, Ray Department of many people and dozen chicken blood, the lottery is also a raise. I did not make any comment on this, because it is very simple, in my mind, an enterprise at least five years, can be said to continue to develop.   For example, the Lei Department of the 2007 at the end of the establishment of the 08 development, once water is also billions of, taking into account the dozens of-dollar customer unit price, its user scale than millet better, now what? As for Lei's speech at that time, there are also many interesting ...

How to change the Internet enterprises in a step-by-step way

Industry consensus, the traditional enterprise transformation of Internet enterprises, generally after 4 stages, are: The first stage: the dissemination of the Internet, can be called network promotion, through the Internet Tools to achieve brand display, product promotion and other functions;   The second stage: the Internet at the channel level, can be called narrow-sense e-commerce, through the Internet to achieve product sales;   The third stage: the Internet at the level of supply chain, through the C2B mode, consumer participation in product design and research and development;   Phase IV: Restructuring the enterprise with Internet thinking. These four stages are layers ...

Traditional business change: domestic business is no longer the former

In the current internet has broken through the "new generation of electronic heroin," the era of public opinion, the normal network application has been deep into households, "netizens" is no longer a shy words, online life has become a part of people's lives. Because of the standardization of E-commerce, previously believed that online shopping = The idea of a sucker is gradually invisible. Since the shop often do not need additional façade and decoration costs, only need to be careful to operate, so in the cost of reducing the number of online shopping malls in the clothing, appear more inexpensive. As consumers, profit is ...

Traditional strong brand PK Shanzhai

After analyzing the income fundamentals and macroeconomic environment of the people of the 09, the paper makes the following judgments and analyses on the traditional notebook brand and the domestic consumer market; notebook http://www.aliyun.com/zixun/aggregation/18505.html "> Sales Channel Status: In the case of domestic big-name; 1: Haier, the same side. Lenovo。 tcl/founder and other channels status: Haier. TCL, etc. have been computers and notebooks. With the appliance ...

The transformation idea of traditional enterprises is more important than organizational structure

When Sina released the fourth quarter of the financial statements and announced that micro-blog for the first time to achieve profitability before and after, on Sina Weibo listing of the news was reported by foreign media, for the capital carnival of the eventful spring added another weight of the play code.   It must be emphasized that the disclosure of financial statements, it does not mean that it is only on this day that Sina is aware that Weibo has made a profit, and that, on the contrary, as the daily update of financial figures, combined with estimates and judgments about trends, Sina should be able to read the results of its microblog in the fourth quarter of last year. But Sina Weibo must wait for financial statements ...

Traditional enterprises need to break through internet thinking barrier

This year's two sessions, two people mentioned the internet and the relationship between traditional enterprises: one is Robin Li, because these years Baidu is standing in the service of the company's point of view to do the promotion, even if the bidding ranking is very burning money, thousands of enterprises are indeed because of Baidu and benefited; another is Lei, Lei is also talking about the internet to change the traditional enterprise, Because Millet created the internet thinking, let everyone talk about the internet thinking, millet even have to enter the idea of real estate, the industry startled sound. According to Lei's logic, as long as there is enough cash flow, to make a applauded and hit the real estate brand should ...

The interpretation of traditional enterprises ' operation idea in several stages of E-commerce Independent website

1, "Prepared"* past China's E-commerce is an opportunist paradise, now should be a strength of the opportunity. "   * Chinese Business-to-consumer is both a big pie and a big trap.   * The future of E-commerce is the "entrance" of the competition.   * The competition is not the explosive, but the endurance. Note: Taobao store in the past a lot of profitability, now if not up to a certain scale, to survive is difficult. The beginning of 08 China began to E-commerce hot, is bound to trigger a big shuffle. No endurance to play, because the network era a line ...

The problems that should be paid attention to in the traditional enterprise online business

In the final trend of the Internet, many traditional enterprises are aware of the importance of the network, have net, due to the degree of understanding of the network are different, resulting in a lot of companies just follow suit, find someone to do a website, or Taobao open a shop, understanding is E-commerce. Discerning can see, this kind of investment is not the slightest effect, therefore, the traditional enterprises want to do e-commerce, must first understand the business of E-commerce. In short, E-commerce has 4 content, namely E-commerce positioning, E-commerce model, E-commerce publicity and user experience. .

Several concepts that must be known to the traditional enterprise bosses to open e-commerce platform

One, external tools to use vs self-built platform: using the network as a tool, you can gain short-term gains, such as the Enterprise Library to join the portal, through the Business-to-business platform (Alibaba, Hui Cong, or vertical portal) to promote, the annual fee into small, quick results (for entering the earlier enterprises), but relatively passive,   The cost of platform service increases every year, the competition enterprise participates continuously, reduces the opportunity of receiving orders, and often is forced into price competition in customer parity. The boss in the first taste of the benefits of the network, then decided to go into E-commerce, decided to start a dedicated E-commerce department, since the network ...

There are shortcuts in traditional enterprises to carry out electronic commerce

Although 2011 away from 2012 only a short period of 3 months, but China's e-commerce is still booming foreign envy envy hate, E-commerce market environment in the million-degree boiling temperature in the frenzy of development. Listing, financing, expansion and other good news, and constantly for e-commerce market injection of "doping." Despite the number of "layoffs," the emergence of the total can not reduce the overall temperature of the electricity quotient, because these sites after all brilliant, financing, executives and mid-level cadres are also profitable. It can be said that China's e-commerce market has also maintained a beautiful scene of the dance. ...

What is the status of traditional enterprises to exert electronic commerce (i)

Traditional enterprises are interested in operating E-commerce, but do not know how to face the complex market should be how to exert force? from which angle should we enter e-commerce?   How to transform existing strengths and resources into competitive advantage? (a) Network marketing role of traditional enterprises in the network marketing process will be repeatedly frustrated, confusion, in addition to the lack of marketing skills, there is an important reason. There is no clear distinction between the role of the enterprise positioning. In the traditional market, the positioning of the role of the enterprise is almost fixed, the enterprise is also accustomed to the inherent role to continuously improve marketing means, strengthen ...

The traditional enterprise enters the network sale distribution more wins directly constructs the vertical company website

For traditional enterprises, network distribution is not a problem, the key is to find a suitable distribution control strategy. Because online shop and offline entity store target consumer group is not the same, as long as the line under the different consumer groups, on the goods on a moderate or even complete partition, can make each distribution channel to achieve harmony and unity, complement each other. In the past 2009, China's network retail market ushered in a blowout growth, only the Taobao platform of the turnover of 200 billion yuan has no suspense. In addition, Jingdong Mall newly financed 60 million U.S. dollars, excellent Amazon Fast Implementation department store route, each ...

A case study of traditional enterprise entering Internet business model

First, the traditional companies into the internet, from E-commerce cut, roughly divided into the following three stages or realm: 1, Channel: &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;      Take the market propaganda function as the main, the company product wraps the net, the network serves as the supplementary channel. Features: ...

How deep does the traditional enterprise enter the electronic commerce water

I. E-commerce has become a new form of social retailing (i) the development of foreign E-commerce has been similar to department stores 1, the United States E-commerce has been close to department stores in the United States is the first e-commerce development of the country, the current U.S. E-commerce growth trend is still very clear, is close to the department store. Kham, an analyst at Goldman Sachs, believes there is still a lot of room for growth in E-commerce in the US, which has begun to enter the mainstream economy. Of all the other traditional companies in the U.S. business of business-to-business retailers, the US's first big chain, led by Amazon ...

The benign circulation system of traditional enterprises entering e-commerce

In the traditional enterprises to enter E-commerce, there will be many problems, as the Oriental Home http://www.aliyun.com/zixun/aggregation/8002.html "> E-commerce Company, the head of China E-commerce Association, senior Experts, I in one months of time light training has done five times, will open dozens of, through these ways and constantly communicate with the internal, so that the entire group to understand the various aspects of e-commerce needs to solve the problem and obtain support, and balance the interests of all parties, after all, traditional ...

The traditional enterprise enters the electronic commerce, the biggest resistance in the interior

I have served 4 e-commerce companies, 2 of which are traditional enterprises. Compared to the pure electric quotient, the traditional background of the electrical quotient is a word: tired. For example, I served a company is the notebook distributor Zhongguancun, the boss to the electricity price, incredibly is added profits, that is, the boss earned the power of the business department of the money, but also to the electrical Business department to make money to him. And a company's several stores, incredibly does not let any website propaganda material, the reason is the store must make the profit price high, the customer knew the website store cannot do the business. And the boss initially engaged in the cause of electricity, only in the channel will listen to peer ...

Traditional enterprises Enter the most confused regional agents

First, the regional agent is the Internet flattened link 2010 e-commerce year, many traditional enterprises have entered the Internet, including large terminal chain brand enterprises, there are many manufacturers have access to the Internet, which is more common regional agents, because they are the most direct sense of the Internet squeeze Group Some of the difficulties they face;

Suggestions and precautions for traditional enterprise Internet strategic planning

Recent news reports that the United States will be the company of the company to divest the business of the listed companies, by affiliated companies operating independently, its profit and loss is no longer included in the listed company statements. The business has been operating for almost a year in less than two years, from the start of preparation to stripping.   Total investment of more than 60 million, sustained losses, no profit, and the actual sales of less than the fraction of offline sales. Now, there are many traditional enterprises also from a few years ago ambitious into the internet, to the actual operation found that the taro is really hot, gradually rational, to the last fade. At the same time, there are many traditions ...

The way of the traditional enterprise

The traditional enterprise's way of doing business has always been the idea of writing down some of the things and ideas that have come up in the company of the past few years to +b2c friends with traditional business.   Last month I had dinner with my old friend and learned that he was going to leave the company. The world has changed very quickly, and in the 07, 08 friends have set foot on the Express.   It was not long before the news of getting off the bus continued.   What's wrong? Yes: the financial crisis? A competitor? Customer churn? Or: the idea? Mode? Policy?   Implementation? It is difficult for everyone to say, with two ...

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