Advertising Business

In the eyes of an advertiser, what is the value of advertising in the new media? The advertising value of new media, in short, is determined by two parameters. First, the media and a target customer base matching degree, the higher the degree of matching means the more willing to choose the media business. In other words, the higher the matching degree, the higher the advertising value. Second, the media can reach the size of the user. Simply put, the larger the scale, the higher the advertising value. According to the traffic matching degree and the flow scale two dimensions, establishes the new media advertisement value Appraisal model, the new media has the advertisement value to be divided into four kinds, and presents ...

Absrtact: June 28 News, according to Reuters, Square dug another corner successfully, Facebook advertising product director Ghekurlajaram (Gokul Rajaram) will join the mobile payment company. Square announced today that Rajaram will begin work at Square next week for the June 28 news, with square digging again, Reuters reported, and Facebook advertising product director Gecourt Rajaram (Gokul Rajaram) will join the mobile payment ...

Nyse:renn today released its unaudited financial report for the third quarter of fiscal year 2013 as at September 30. The report showed that Renren's total net revenue in the third quarter (including sticky rice net revenues) was $47.6 million, down 5.6% from a year earlier, less than the average Wall Street analyst expected. The net revenue for everyone was $41.1 million trillion, down 9.9% from a year earlier, and the net revenue for glutinous Rice net was 6.5 million dollars, up 36% from a year earlier. The third quarter belongs to the company's net loss of 24.6 million beauty ...

Shanghai, China (November 12, 2013)--Sina (NASDAQ Gs:sina), the leading online media company serving China and the global Chinese community, today released its unaudited financial report for the third quarter ending September 30, 2013. The third quarter of 2013 focused on net revenue of 184.6 million U.S. dollars, up 21% from a year earlier. Non-US GAAP net revenue of 179.9 million U.S. dollars, up 22% from a year earlier, to the company's 176 million U.S. dollars to 180 million U.S. dollars to the expected range of limits. ...

Summary: Check the latest quotes Beijing time, March 19 morning News, Nyse:renn announced today the fiscal year 2013 as at December 31, the quarter and the full year of unaudited financial reports. The report shows that Renren's total net revenue for the fourth quarter is 30.7 million USD. See the latest Beijing time March 19 Morning news, Nyse:renn announced today that the financial year 2013 as at December 31, the end of the quarter and the full year of the audit report ...

Sohu's second-quarter earnings released yesterday showed that the total revenue was 256 million U.S. dollars, an increase of 29% per cent year-on-year, up 13% from the previous quarter. 　　Net profit was $11 million, down 74.2% from a year earlier of 42.7 million. Sohu is pleased that the advertising business continues to grow, especially based on Sogou search and other business income of 29 million U.S. dollars, compared with the same period 2011 growth of 111%, compared to the previous quarter growth of 33%. The game business also maintained a higher than average market speed growth. In the second quarter of 2012, according to the data from Eric

The big boys talk, often only listen to half, the other half is the implication. Said line two, diversion is the necessary skills of businessmen, is the so-called shopping malls such as battlefield, all. A year ago, MA, Robin Li, Zhou and other big guys all expressed the current "not optimistic about mobile advertising" meaning, but this year, the Giants are quietly planning to build a mobile advertising platform. What is a mobile advertising platform? The plain thing is to study how to put ads on your phone. So the question is, why do we have to put the ad on the phone? These two years everyone said mobile Internet is the future, mobile ...

Summary: Check the latest quotes Beijing time March 18 Morning news, investment company JG Capital released a study today, the Qihoo 360 (NYSE:QIHU) stock rating maintained in overweight (overweight) unchanged, the target price of 135 U.S. dollars. The following is a summary of the report: We look at the latest quotes Beijing time March 18 Morning news, investment company JG Capital released today research Report, will Qihoo 360 (NYSE: ...)

Shanghai, China (February 24, 2014)--Sina (NASDAQ Gs:sina), the leading online media company serving China and the global Chinese community, today released unaudited financial reports for the fourth quarter and 2013 of December 31, 2013. In the fourth quarter of 2013, the net revenue was 197 million U.S. dollars, which grew 42% from a year earlier. Non-US general accounting standards Net revenue of 192.3 million U.S. dollars, up 43% from a year earlier, in the company's 190 million U.S. dollars to 194 million U.S. dollars expected ...

Summary: Check the latest quotes Beijing time, April 30 morning News, Deutsche Bank released a study today, the Sohu (Nasdaq:sohu) stock rating maintained in the Holding (Hold) unchanged, the target price of 60 U.S. dollars. The following is a summary of the report:-first quarter profit not see the latest quotes Beijing time, April 30 morning News, Deutsche Bank released a study today, will Sohu (Nasdaq:sohu) 's stock rating maintained in the "holding" (Hold) unchanged, eyes ...

With the impact of the Internet, the Indonesian mobile phone operators of the voice and SMS business revenue gradually shrinking, in order to reverse the downturn, Indonesian telecom operators have been involved in e-commerce areas to strengthen the non-communications sector revenue. Hugo Nets from Indonesia's Jakarta Post March 24 reported that Indosat, Indonesia's third-largest mobile communications operator Tauseef Riaz, the head of digital services, said many telecoms companies are shrinking the core business, so they have to move to seek new areas of investment. Indosat Company set up ...

1th page: Everyone to enter the game business to investors worried about the 2nd page: Everyone CEO Chen 3rd page: Everyone CEO Chen 4th page: Everyone CEO Chen News and Information technology Beijing September 5, everyone closed in Thursday, the closing price fell 7%, the close to the lowest level in seven months. 　　It has been reported that CEO Chen said the company is looking beyond the online advertising business, plans to launch mobile gaming business to seek profits. Andy Yang, an analyst with Oppenheimer Technologies and internet companies, Andy ...

From Yahoo North Research center shut down to see the source of the decline and the withdrawal of foreign companies March 18, Yahoo officially announced: will close the 300-plus staff of the Yahoo Beijing Global Research and Development Center. According to people familiar with the matter, after the closure of the Yahoo Beijing Global Research and Development center, the departing staff will receive "n+4" compensation, and a small number of employees may be transferred to the United States headquarters to continue the research and development work. Once the news, they quickly boarded the main media home. For Yahoo, the situation is a bit lonely. This once excelled portal giant, in recent years often appear in the public view seems inseparable from the "Shutdown Service" 、...

Absrtact: Even if the capital is known for its operation, the road to privatization of Jiangnan spring is not as flat as imagined. A few days ago, a source revealed that the original force of the public privatization of the five major investors, Ding-hui investment has withdrawn from the consortium. Affected by this news, December 7, even if the capital operation is good, Jiangnan spring of the private road is not as flat as imagined. A few days ago, a source revealed that the original force of the public privatization of the five major investors, Ding-hui investment has withdrawn from the consortium. Affected by this news, December 7, the media (NSDQ:FMCN) has fallen about 6%, creating ...

Deutsche Bank today released its research report, reiterating its "buy" rating on Nyse:sfun shares and raising its target share price to $105 trillion. The following is the full report: it is expected to achieve more sustainable growth after a few consecutive quarters of "Better-than-expected share price rises", we believe that the House will still be in rapid growth, and the Chinese real estate market in the 2014-year period still strong performance. Based on favourable market expectations, we believe that the growth of house search will continue to be driven by the start-up phase of the electricity business. In addition, some new projects, such as the mobile industry ...

Deutsche Bank released its research report today, keeping the Nasdaq:sohu's stock rating unchanged at "hold" (Hold), with a target price of 60 dollars. The following is a summary of the report:-first-quarter profit was not expected, as a result of a big increase in operating expenditure; Due to the significant growth in research and development spending and sales and management spending (mainly related to nasdaq:cyou), because ...

For the music network registered letvbank.cn domain name, ready to enter the banking industry, yesterday, the Music Vision Network Dong Reply to Beijing News Reporter said, did register this domain name, but temporarily did not enter the banking plan. 　　Yesterday, Lok saw shares rose more than 7%. has been registered for music related to the major domain name yesterday, the news that the video network has been registered on October 8 letvbank.cn domain name registration, registered people for the Music Network (Beijing) Information Technology Co. 　　In view of the favorable policy, the music network or will enter private banking. Le vision net dong queen-size ...

For a long time did not smell its sound of the Zhou, at the end of the year, finally suppressed. Old Zhou first high-profile announced to and light joint venture to establish an online cinema; followed by a 409 million dollar investment, and cool set up a joint venture to operate the cool faction of the great God-branded mobile phone; Meanwhile, the market also spread Zhou 祎 to launch a variety of "tearing the war" rumors, including the news that Zhou will again personally, Baidu launched an attack-to do Baidu security products kill software. On the face of it, the "Red Cannon", which is strong and stronger and more courageous, seems to have returned. However, from ...

Beijing News (reporter Li) for the video register letvbank.cn domain name, ready to enter the banking industry rumors, yesterday, Music Vision Net dong reply to Beijing News Reporter said, did register this domain name, but temporarily did not enter the banking plan. Yesterday, Lok saw shares rose more than 7%. has been registered for music related to the major domain name yesterday, the news that the video network has been registered on October 8 letvbank.cn domain name registration, registered people for the Music Network (Beijing) Information Technology Co. In view of the favorable policy, the music network or will enter private banking. Le Vision net Dong Queen-size to the new Beijing ...

Facebook shares innovation, high advertising boost investors Tencent technology news March 20, Facebook's Thursday close to record highs, the result also underscores investors ' confidence in the company's ability to boost advertising growth. In the Thursday Nasdaq stock Exchange, Facebook's shares rose 1.84 to $82.75, or 2.27%. The closing price also broke the 81.45 dollar record of the company's shares last December 22. Facebo ...