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Online marketing to monitor the effect of offline operation

The "Preface" is one of the most frequently asked questions on our QQ group, and is in fact one of my clients ' frequently asked questions. This is a very complex issue, not to ask the question itself, but to solve the problem of the feasibility of the practitioners have been plagued. This article will discuss several types of online marketing impact on offline actions and current solutions and remaining problems. This is the topic of the last article, see the following: Online marketing to the offline action effect monitoring (next). "Body" Today's topic is a new challenge, frankly speaking, in this field I know limited, ...

Christmas season, with mobile phone interactive light sales

Another Christmas, I believe many people have begun to think about where to eat Christmas dinner, how to spend. At this time of year, consumers busy, excited, choose a large number of cinemas, restaurants, large and small shopping malls, concerts, electric dealers are also trying to woo consumers, promotional discounts are pulling off the prelude to the annual hot season. This winter is slightly different from previous years, there are 300 million mobile internet users all over China (digital source "CNNIC 28th Network Development Status Statistics Report"), of which 100 million people with 3G (Ministry of Industry as of this year September data), mobile phone shopping user size estimates reach 140 million (IR ...

Visa and Gap launch new service

According to foreign media reports, Visa is using its global network to push coupons to consumers in real time (if consumers choose to use this service).   The company has worked with Gap, a leading retailer, to provide information and coupons on promotional activities to users after they have completed certain transactions with Visa cards. The news is that visa is moving into the increasingly congested mobile-offer market, with many companies (from Groupon, Foursquare to ebay and Yelp) posting local offers via mobile phones. But the news highlights ...

Twitter Weibo marketing case for a dessert store in the U.S.

This is the recent understanding of the new twitterhttp://www.aliyun.com/zixun/aggregation/9046.html "> Marketing case." A dessert boutique Tasti lite, popular in the local , providing more than 100 flavors of heat-free ice. For more than more than 20 years, Tasti has been popular with customers in New York, has opened more than 50 stores and continues to open stores as the coverage has increased. BJ Emer ...

Uncover the main O2O of the street network failure of the reason

The O2O project, which was launched in Guangzhou in the previous two years and collapsed in August 2013 after its inception in July 2011, has spent two years burning the supposedly tens of millions of of its funding.   And in O2O this word uproar eardrum today, the failure of the street library from the O2O model analysis, presumably will let many entrepreneurs or practitioners less take a detour. Although now can not open the street Library network, but in the Baidu Encyclopedia, or can find the launch of the project in Guangzhou traces-"Street library Network is a brand new O2O business community-integrated ..."

Analysis on the O2O failure cases of Street library network

The O2O project, which started in Guangzhou in the previous two years, fell from July 2011 to August 2013, and the company spent two years burning tens of millions of of its alleged financing.   In O2O this word uproar eardrum today, the failure of the street library from the O2O mode of analysis, for many entrepreneurs or practitioners less detours may have some help. Although already unable to open the street storehouse net, but Baidu encyclopedia inside also can find this launches in Guangzhou project Trace-"The street storehouse Net is a brand-new O2O business community synthesis platform." Mainly to members online order support ...

Diagnostic power: Buy Spring no longer brand special selling still sexy

No matter how the business model of group buying is flawed, we are already living in an ex-gratia world: What are the driving factors behind the search for the best deals that have become an indispensable part of consumer life? Will it be a far-reaching trend of consumer behavior?   What does this mean for all consumer-facing brands? Author: Xu It is clear that the spring of group buying has passed: Groupon is no longer a representative of cool companies, and experts, including business school professors, generally question whether the model is sustainable;

Pepsi-winning event not registered can not accept the prize is questioned

Pepsi Pure Fruit Fruit granule series of drinks "unveiling the prize" activities were questioned by the public. (Hu Lei photo) Pepsi uncovered the prize-winning activities and then lead consumers to question "that is the jackpot, in fact, advertising on the site for the goods."  "The residents of Ms. Li bought a bottle of Pepsi Pure fruit fruit grain drink, but found in the redemption, do not register can not accept the award, according to the prompts step-by-step operation, and finally found" only in advertising, want to let people further online shopping. In this regard, "Pepsi 2012 unveiling the Prize event" service hotline staff said that the provision of preferential prices of goods is only one of the redemption way, gu ...

The abandonment and redemption of the shopping cart

The reason why the cart was discarded seewhy this year's June 3 post "Why do site visitors discard a shopping cart?" (Reasons Why Website visitors abandoned misspelling Shopping) ", the main content: 2009, the United States has 154 million users online shopping, sales reached carts billion dollars, or about the per capita $1552 dollars. The drop rate for shopping carts is currently around 71%. This means that 7 out of 10 customers have opened one more shopping ...

Facebook test new offers service electronic website covers

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time May 9 News, according to foreign media reports, sources revealed that Facebook is quietly testing the new version of offers services,   Coupons are available not only in the physical store, but also in the shop to get more ad revenue from E-commerce sites and other people selling products online. Facebook has confirmed that users will be in the news push, advertising, sponsorship ...

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