A little feel for the product manager

"The more you know, the more you find yourself knowing less"-" Product Manager", also known as Brand Manager. Is the enterprise goalkeeper, Brand Shaper, but also the backbone of marketing. It is not only a set of perfect marketing operation system, but also a profound marketing operation. All products from the idea to the listing, all related research and development, research, production, budgeting, advertising, promotional activities, etc., are controlled by the product manager. Product Manager According to the company's product strategy, to a (line) products (media, services, brands) to bear the fundamental responsibility of the enterprise management personnel. ", this is the Baidu encyclopedia on the product manager of a brief introduction, we should look like I have the same feeling: Product Manager seems to be a very good position, the required comprehensive ability is also relatively high. In fact, a good product manager will give a company a relatively long-term development prospects, and the company's development plays a decisive role; you need to have a strong logical thinking, very proactive to promote product development and improvement, plainly do the product is to treat themselves as the boss, as the responsible products of parents, It's natural to worry about it.

2. Product Manager What you should be prepared for and what you should be able to do

If you are transformed by technology to do products, you need to do a good job of psychological preparation is: wages are basically no more than you do technology when the salary is high, most of the situation is to lower a lot, in fact, this is more normal, after all, do products you are 0 experience began. -This can only be considered as the first step in your heart, you also need a good communication, logical thinking and anti-pressure ability, these are I engaged in Product manager for nearly half a year's experience, but also a just getting started product managers should have the quality and ability, which is relatively more important is the ability to resist pressure. Why do you say is it more important to be able to resist pressure? I will specify the following points:

1. You need to do the work between the boss and the technology and art, that is, the boss of the product improvement or new features, you have to persuade the technology or art can be implemented as required, but you may often be asked: do you need to change it? Are you sure this is final and won't change? ... And so on, it makes you feel awkward in the middle. So, in order to cope with this situation, you need to resist.

2. In the Product Manager position, you need to assume the corresponding responsibility-the logic of a functional module, as small as a copy of the determination, you have to be cautious, if not appropriate, criticized must be you. More to take into account if not to change again, technical or art of complaining, virtually pear Alexander.

3. Product development from the beginning to the end, you can not relax, early you need to open the product demand communication will, and then with the artwork to determine the interface, the middle may find some missing or unreasonable place, modify, you need to do the audit, and notify the technical or update the requirements of the document ..., in short, this every link, you need to , otherwise, as long as there is a little negligence in the middle, the final product development is postponed or not in line with expectations, technology or art can all boil down to your reasons. Anti-pressure ability No, you hold it?!

3. How I feel

If you choose a product, you will have a passion for products and a great sense of responsibility, you do not have the work experience of product managers, I suggest you: Do not be impatient, to run small steps-do not rush to pursue innovation and good ideas, but first the boss confessed to the product efforts, intentions to do well, and do product testing, because The work of the product manager is basically divided into two pieces: Product planning + testing (Quality). Sink the heart to the most basic work, and then seize the time to study and improve, and slowly cultivate their own product thinking; this way will be a more painful metamorphosis, but no matter how hard and difficult, do not give up--------

4. Some experience sharing

★ Product Requirements documents need to pay attention to the integrity of the logic, and note the key functions to achieve the target requirements and related to the copy, and in the art and technical communication to be meticulous, timely coordination of the development of demand changes and problems encountered.

★ In the work, the boss expressed the meaning of need to ask a few ' why ', understand its true intentions, and as far as possible to stand in the eyes of the boss and customers, and to try to find and learn from imitation other excellent similar app. "The more you don't know, the more you have to ask, don't be ambiguous!" 】

★ For a new product development needs, first own from the user's point of view (user-centric) have what needs and hope of the operation process, and reference and research, similar product app, make analysis report (each product's advantages and disadvantages, it is important to count all products in common), good similar products are actually "similar" , that is, the product to achieve common "Datong" (basic functions), but in the details of innovation "small difference" (to be differentiated), and then meet the whole team to communicate (first guide you to do the product characteristics and demand points, then let everyone talk about their ideas and opinions)-to grasp the subject of demand, In this way, according to the requirements identified by the meeting and detailed and in-depth needs of the excavation of the product requirements documents submitted to the Boss, review, and then meet to determine and discuss the "product specific requirements and logic and product main interface functional items."

★ To the entire product logic and needs are well-known "before doing things, you need to think clearly all the logic," you must be in the product of the overall control and demand guidance level, all the issues to consider in front of the technology and art!

★ Listen to and ask the team members ' opinions, so as to improve the team member's participation, but also can unite everyone's wisdom, make their work easier and do better! such as: Team slogan or app name, the confirmation of the propaganda language ...

★ To arrange the priority of things, such as: The boss confessed to the matter should be implemented as soon as possible

★ to form a more complete product development process, and follow the process to do product development, to avoid the project due to the duration of tension and other factors such as stun-and neglect of the early important work!

　　

★ Build a think tank to find questions and solutions (Marketing Director, Department director and VP of the Company ...) Multi-communication, brainstorming, and then find the boss to determine the communication-to ensure that the program's pass rate.

★ To consider the product phase of the development plan, and to consider the need to increase functionality or to meet the priority of demand, high priority must be realized as soon as possible.

★ To do competitive product analysis, compare to see what features others have, we do not, to do "people have my excellent", such as: Other companies in the app has ' check violation ', to consider whether there is such a demand, we need to add it?

★ Encounter problems, be sure to do everything possible to solve, do not shy away, bypass! For example: Rejected after application submission ...

Above is I in this nearly half a year of product manager work, regularly do part of the summary, share to everyone, hope to be ready or just engaged in Product manager work soon-especially in the confusion and pain, struggling to find the right way to help some friends. The product manager should have the ability and other aspects of the article is not uncommon, but my experience is from my personal summary, online or in the book should be difficult to see.

Finally, we also suggest that everyone-no matter what work you are doing now, should have the habit of doing a regular job summary. The process is more important than the result, and experience comes from continuous thinking in the process. If you really decide to make a product and be crazy about it, what's wrong with the paranoid people who are on the hard and bright path of the product Manager?! Please don't give up, because-- hold on, it means everything !

A little feel for the product manager