Ada:sem Optimization Base strategy (i)

For the key words more account, we often have trouble, how to effectively manage these keywords: How to classify keywords, for a certain type of keyword should take what kind of strategy, for these keywords, which factor in the impact ROI? First, we need to understand that the keyword is based on the search request, That is to understand the relationship between search requests and user behavior, and to classify keywords according to netizens ' search behavior.

See Figure 1:sem Keyword classification

　　

The keywords are categorized in Figure 1, so how do we operate in our day-to-day operations, how we operate at different stages, and what strategies we take, as shown in Figure 2.

These strategies can help you determine the impact of different types of keyword rankings on conversion rates. You can devote more effort to dealing with poorly performing keywords to improve the overall conversion effect.

Figure 2: Non-similar keyword strategies

　　

The above is through the daily work summary, but general, for specific customers, need specific analysis; There are good methods, management account will be more relaxed, and more easily, if there is a problem, welcome to Exchange qq:726437873.

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