An example analysis of the influence factors of the traffic conversion rate of Enterprise station SEO

Often customers for consulting such as "How to improve the Enterprise station SEO traffic conversion rate" such a problem, from the point of view of SEO, this problem is difficult to give you what answer, after all, SEO flow conversion rate and a lot of aspects are closely related, a sentence of two words also can not say, moreover, a SEO personnel on product design is a layman, So there's no way you can give him a lot of meaningful advice when you meet this client, a few days ago there is a client consulting me similar problems, of course, I also have a bit of ideas, write it, I hope to play a role, this friend is to sell steel mesh, has its own website, also done SEO, ranking can also, But the traffic is not good, because only a few search for a small number of keywords.

Do not say the website SEO how to do, we all know that a site's main traffic or to rely on long tail words, especially some of the key words relatively unpopular industry, such industry in the Internet competition is very small, through the product to dig more long tail keyword, do seo is a cost, want to do a good network marketing, Want to make their own site has a stable flow, not to do a few keyword ranking on the line, so many people will misunderstand: SEO is not much use, in fact, but you did not do SEO do it, because the flow did not go up.

　　

Figure II: Steel Mesh Product Display screenshot

　SEO Traffic Conversion Rate factors One: The Enterprise Station page design is reasonable

As shown in Figure II, the official website of this steel net has many unreasonable places in the page design aspect, this also is the enterprise station commonly exposes the question, for example, many enterprise station's product picture has not been processed by the PS, the picture effect is comparatively poor. Furthermore, as with other enterprises, the content of the home page is often product display, corporate news, Enterprise introduction These several plates, the content of the same, there are many enterprise station template almost consistent, just changed a domain name and logo. More details on the design of the page I don't talk so much, why is this? Because the enterprise stands in the design time not to consider the user, from the user's angle, or from the marketing angle to design a page to be more in line with the user experience, obviously the steel plate net This product user is those who wants to buy the product, Then the site's focus is naturally product display and after-sales service introduction, so the primary and secondary trenchant, customer is God ah.

　SEO traffic Conversion Rate factors Two: the content of Enterprise station can attract visitors ' eyeball

Since it is to sell steel plate network Enterprise station, of course, the content is about the steel net products and use of the description of the content, how many competitors in the "outstanding"? The content is the soul of the website, what kind of enterprise station content can attract to your visitor? Just like the enterprise station that sells the steel net product, the content is already few, Plus the article is basically copied to copy to go, certainly can't attract visitors. In fact, the content is not only limited to text and pictures, video, audio, flash can be called content.

Content marketing is also a way of marketing, the most common is the text and pictures, so that the picture needs to be seriously dealt with, as well as product description text to be as far as possible so that users can understand, highlighting the characteristics of products, can be compared with other types of products, so that users more easily understand the product description of the text, It is best not to show only a few product parameters on the OK. Do site operation is a long-term thing, many business owners are eager to see the effect, in fact, network marketing needs to do a good job planning, but also need perseverance.

　SEO Traffic Conversion rate factors three: Online consulting services are perfect

The author has consulted several enterprise station online customer service, wait for a long time did not respond, normal working hours, but there is no customer service online, those online customer software has become a device, if the visitor consulting customer service, but waited for a while no one to ignore, I think will be decisive to turn off the chat window, The online consultation system is very important for the enterprise station, the first can be convenient for the user to consult, second also can be regarded as the way that sells the product, the customer find the door, the rest is how to sell own product. The above is the author of the Enterprise station SEO traffic conversion rate of some views, the individual thought that the enterprise station is always the best network marketing platform.

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