Analysis of the general two classification page of Jingdong Mall SEO (ii)

Yesterday in the "Analysis of Jingdong Mall general two classification page of the SEO" mentioned the slide, here to correct yesterday's error, yesterday I said "48-hour Rush" This slide may be the first one, because the observation is not careful, this slide is actually different every day, perhaps the change in order, May be to add one while reducing one, but there is absolutely no permanent change ...

Each one of these slides is very large, the image content is very exquisite, very attractive, each slide behind is a carefully designed independent theme activity page, in different styles, different ways to promote the user's desire to buy, has reached the goal of increasing sales ...

　　

"Home appliances activity zone" using the H2 label, and Bold, a large font, to tell spiders, "home appliances" The word is very important to this page ...

The same product, others buy into 10 dollars, certainly no one wants to sell their own 12 pieces, all want to 8 dollars can buy, so the word "activity" is a small stimulation of the user's eyeball, the title of each active content is not highlighted in this thing is very cheap, prompting users to take a look at the impulse.

Each activity heading into a news page, with simple and full of temptation to introduce the text of the product and activities, and finally leave the product link, inducing users to enter the purchase.

But here I find a problem, these news pages do not have a bread crumbs navigation, of course, if it is the staff of the East Beijing negligence and missed this, I think it is impossible, they do this must have their intention, I do not speculate on the speculation ...

　　

"Crazy snapped" products must have its advantages, "snapped" two words imply that users of these prices over the village is not the shop, so that users have a sense of compactness; Crazy "Two words is very exaggerated and implicitly pushed the user's purchase desire; white and white is to make it easy for users to notice here (at least I see it at a glance)

Here are three rows of three columns, neat order to look very pleasing to the eye, but mechanized layout is easy to let users produce visual fatigue, so each row and use different styles to render:

The first line uses the big picture + title + narration + price, the picture does not have the ALT, does not understand its intention, because behind small figure is adds the

Alt. A large picture allows the user to see at a glance what this is, the title briefly introduces its brand and basic attributes, orange narration small stimulate the user's purchase desire, red bold "Jingdong price" to remind users perhaps this price you can only enjoy in Jingdong, other places this price may not be bought, Suggest that users can go elsewhere to buy more than the price, and give users a sense of security ...

The second line uses the light background + pure title situation present, simple and clear. Because this is all around the picture, it is easy to make users ignore here, users buy not to buy is the user's own choice, we do not have any right to control, but want to let users buy this thing, at least first let it see it? So Jingdong thought of a very wonderful way to give it a light background, This keeps the user's eyeball as much as possible so that it does not ignore all the Web site content displayed to him by the display.

The third line uses a small figure + text, and the picture adds alt to tell the spider what this picture is. After the text directly to a large picture, the difference is too large, so the use of small figure + text is very easy to transition the user eyeball, so that the following product picture display will not let users feel too suddenly ...

　　

As an excellent E-commerce platform, only to earn the user's money is certainly not satisfied, the merchant's money took for granted how much he earned. Under normal circumstances, the good position is definitely belong to Jingdong own products, pop business if want to display their products in a good position, hey, you know ...

Well, today is written to this, tomorrow continue, because of my limited level, hope the master in the criticism of the time do not spray saliva, thank you!

Article by the steel net http://www.gangdu1688.com original share, welcome to comment on the guidance, reproduced please keep the original address!