Analysis of the importance of the external chain correlation in the angle of SEO and Ueo

Outside the chain this piece believes that many of the friends who are engaged in the optimization work very much, because it is an integral part of the site optimization. And as a novice, we may be in the beginning of the chain is just to pay attention to the number, and ignore the chain of relevance, and happened to the chain of relevance is indeed a very critical factor. So why? The author will be from the SEO and ueo two directions to analyze why the relevance of the chain is very important

First, from the angle of SEO analysis

With the popularization and improvement of SEO technology, there have been a lot of seoer, these seoer can be published in different industry types of sites outside the chain, but the search engine can really identify what we send content, the quality of the content is good or bad? Perhaps the search engine can determine whether an article is original, Whether the article can be a lot of duplication on the network, but it does not well identify the quality of the article, can only be judged by the behavior of the user, so when we go to some unrelated site forum post construction outside the chain, then the relevance of the chain must be done poorly, such as we do clothing sales site, To an optimized type of site publishing chain, this completely deviated from the theme of our site; in fact, search engine to judge an article is about what, from the density of keywords can be identified, when a post with the theme of the site is not relevant, then the search engine from the heat and then will be lowered this link to get the weight value.

Second, from the angle of UEO

Now the search engine is paying more and more attention to the user experience this piece, and as we optimize the personnel also cannot neglect UEO user experience optimization this piece. Search engines will analyze the value of an article based on the user's access behavior, able to provide users with good services, for users to solve the problem of the needs of the content of the natural ranking will also be compared to the former, with the search engine constantly updated, now ranked the first few pages, is generally no longer the content of garbage, the following author to " SEO is what meaning "this keyword for example, we can see organic ranked first site (excluding Baidu own products):

　　

We found that "SEO is what meaning" this keyword competition is very large, but why the technical field of the site will be ranked first, we analyze its content, found that the content of this site is very good interpretation of the meaning of the term SEO, so as to solve the user's needs.

For our outer chain, we can say that the search engine is also through the user's behavior to judge the quality of the chain, such as our website is about clothing sales industry, if you send information in the car Sales industry forum, even if your content son again good, users will not go to in-depth understanding, Because users in the automotive forum is mainly to obtain information about the car, your information can not be favored, natural search engine can not give a high weight.

Site optimization is always out of the chain of support, although the relevance of the site outside the chain quality of SEO or ueo angle to see the quality is higher, but after all, resources are limited, can give us the site of the chain is not much, so we pay attention to the relevance of the chain at the same time, but also pay attention to diversity, The diversity of the outside chain will let our website play a better effect to. Article by the Taobao Alliance http://www.eaea.cn/original offer, reprint please respect original information.