Apart from Baidu talk about medical enterprises to do the various difficulties of SEO

I entered the medical industry to do SEO has been two months, compared to the previous SEO work, the biggest feeling is fierce competition, such as a "regional and so disease-type Hospital" word, Baidu Index can hardly find, but the competition of the site has more than 2.3. August 25, Baidu algorithm big update, for the medical industry is undoubtedly a major earthquake, most of the site rankings disappear. Fortunately, however, the website I am responsible for has risen. Of course, this is not because I SEO work to do how good, more is the composition of luck in the inside. Today, I want to discuss the topic, not to discuss all kinds of right and wrong Baidu, but from the company to do the internal problems of SEO.

Just entered the company, there is a problem let me a little bit of a Meng. In the company, there is not only a SEO department, there is a promotion department outside the station. To understand the work of the promotion outside the station, is generally weak text, with the hospital's website, address and telephone, improve the exposure of the hospital, and strive for some long tail word ranking. Believe that I said that, we must feel that this work is actually outside the chain Commissioner. To tell you the truth, I thought so at first. But with the station outside the promotion of communication between colleagues found that they do not think they are "hair outside the chain": they are weak text with no web site is second, the most important is included, and then some long tail words better have rankings. Further understand, this is actually closely linked with their assessment system, because outside the station to promote the performance of colleagues pay, most of it is to see you send the article and you get the ranking and decided.

Originally, I thought that our company is such a pattern. However, later exposure to peers, found that such a division is quite common. However, do SEO work, it can be said that the site of the article and the so-called "outside the station" chain, are the most basic work. This is divided into two departments, at least the chain link is not good to control. And, the division of labor is also very interesting, SEO department take me together, on two people. and the station outside promotion in my company, there are about 10 people ...

Then with the Department director chat just know the reason, originally in do medical seo early, understand SEO people very few, everyone as long as in some classified information website weak text, soon can get good rankings. So, outside the station promotion is so produced. Therefore, at that time, the promotion of the outside station is still a very important department. However, when a method is used poorly, it is often not a method. Obviously, only by sending a few articles in the classified information site, you can strive for a good ranking situation, is a song no longer returned. However, now many outside the concept of promotion has not changed, still in order to send articles to send articles.

I have been with the outside of the promotion of colleagues chat, their purpose is also very clear, is that they want to send the article can be ranked on the home page. I then asked two questions, first, why the row to the home page? Asking this question, in fact, is related to the goal of doing something. Row to the home page is not the ultimate goal, OK, even if you send the article ranked first, but the content is not fluent or even difficult to see down. What's the point of this row to the home page? To do a medical website, no matter which position, in fact, the ultimate goal is to have patients to diagnose. And to achieve this, you have to write something to make users feel valuable, have the identity, users will be able to trust your site. Then on this basis, it is possible to consult the online doctor, and then to the diagnosis. However, standing outside the point of view, I can understand their work, one day to send more than 100 articles, there is a ranking of rewards, as for other things, with their own interests are not directly linked. So, what the article is written, is not their most concern, even they feel that there is no time to do these things.

The second question is, why do you want to go to the front page? The question, in fact, would like them to know the reason for the front page. A colleague outside the station told me that his article is based on the Baidu algorithm constantly adjusted. For example, the Web site in front of good, or behind good, with a Web site easy to include, or not with the site easily included and so on. I feel a little "thunder" when I hear this. For Baidu's algorithm, I do not dare to say that I am familiar with it. However, I think the impact included, the main or two aspects: first, the problem of originality. This also got Baidu's affirmation, Baidu algorithm repeatedly upgrades, all emphasize the article original problem. An original article, absolutely better than a copy of the article included, the second is the platform of the problem. In the Tianya, NetEase and other forums posted posts, is definitely more easily indexed than some small sites, but also easier to get ranked. However, my theory does not seem to work in them, they feel that this is the way you stand, outside the station has a set of outside.

Said the station outside, just say the SEO Department of some cases. To do the basic work of SEO, of course, still inseparable from the article and outside the chain. One of my colleagues is responsible for the update of the posts in the station. To tell the truth, my request to him is still relatively low, the initial site, one day 10 articles, try to do original. Site over the inspection period, one day of article, but also to do as far as possible original. As for the outside chain, I did not do the strong sex request. Believe that such a workload, in no way high bar. I hope that the quality of the article in the station can be a little higher.

Unfortunately, the article has not yet reached my standards. Even the basic requirements of the statement fluent is not achieved. I request false original, at least the first to write their own, and then the middle can be changed or to get rid of. However, the present situation is that the first is written by themselves, but their own words, and the repetition is still very high. The middle is almost directly pasted. To this question, his reason is also quite sufficient, one, the medical article original difficulty is very big. Secondly, just a few illnesses, write every day, their words have been poor. Of course, these two points are indeed very objective questions. However, I think the bigger problem is that the job as a job, just want to finish, and did not think how to do well. Every day according to a routine, work into a dead end, not to find a solution, but to complain about the limitations of various conditions.

I have always believed that it is difficult to do a good job if you can't do what you want to do with your work. Because it is a lack of responsibility to just work as a job. A website growth of good or bad, with the usual basis of work are closely linked, if you cheat the site, then the site can only be fooled you.

Of course, there is no way to solve this problem for the time being. This is also a personal station and enterprises do station The biggest difference, the individual to do the station, the site has a little change, I believe they are affecting the webmaster's small heart. However, do the enterprise station, especially for the bottom of the staff, they are not so aware of. They just pay their salaries every month and rarely manage what the site does, because it doesn't have a dime.

The final question is on the question of efficiency. In fact, do the Internet, the most important word is-fast! However, in the case of company operations, the word "fast" is a difficult thing to achieve. For example, some of the Web site to modify the program, to contact the program department, but they have other station things, and so they finish those to modify their station, May Day Lily is cold. To solve these problems, in fact, we should start from their own, learn some skills, the best aspects of the site can be grasped. This also has the SEO personnel's profession ability to have the bigger request.

To be honest, to do a good job of a business, is really a relatively hard thing. Not only to do your own work, but also to coordinate with other departments to accomplish some things together. If there is a team within the company, power to a place, I believe that all will play a multiplier effect; but if it is only a "gang", most people are holding "muddling along" attitude, then do SEO work the biggest opponent is not a rival site, nor Baidu, but its own basic problems.

Note: This article from Shenzhen ENT Hospital www.075515.com Original, reproduced please indicate the source. Original article is not easy, please mercy ha!