Assume that you are the product manager of Sina Weibo mobile

Yesterday, someone asked me

If you are the product manager of Sina Weibo mobile, what kind of work will you start next?

I didn't know whether it was short-circuit or funny. I didn't have the idea at the time.

PS. you can skip the "objection" or something if you are not talking nonsense. (Skip this step and there will be nothing to read .)

About profitability

In fact, I think Sina Weibo is now able to consider the issue of profit. Now the number of users is there, the traffic is there, and the user's stickiness is also there. The problem of profit is worth exploring. Of course, Sina has been working hard in this regard.
From the revision of Sina Weibo, the advertisement of the client, the launch of Sina Weibo member functions, and the yundou of Sina Sae, all of which are launched in combination with new demands and profits. Although Sina Weibo has been exploring the issue of profit direction (Twitter has not yet found a good profit model), from imitating Twitter's Weibo promotion to the membership model that is modeled on XX, we have been exploring changes, but we still haven't found a suitable profit model.

In terms of mobile terminals, the special advantages of mobile terminals must be considered in combination with those of mobile terminals. Do not ignore the problems of mobile terminals.

Mobile Terminals have the following features:

• Fragmentation
• Mobile
• Diversified Environments
• Diversified platforms
• Online anytime
• Lbs

Today's mobile terminals, such as mobile phones, are integrating more and more sensors. Light sensors, Location Sensors, compass sensors, distance sensors, and more sensors make mobile terminals more and more powerful and interesting. These sensors bring great changes to mobile terminals. We are no longer in the era where map search began to scale down from the world, or in the era where map views were made to see no obvious buildings. You can even ask your mobile phone "how to do it in a certain place" to solve the tasks that can only be completed in the past 10 steps.

Sina Weibo mobile terminals must consider mobile problems and characteristics of mobile applications. Sina Weibo has done a good job in terminal. Due to the characteristics of Weibo, the disadvantage of fragmentation has better achieved Weibo. In lbs, Sina began to share its location with Sina Weibo by referring to other products. The monks believe that the sharing of geographical locations is actually meaningless, and the user's stickiness here is not too high. In more casesCombining online and offline geographic locations. If she asks me again -- if you are the product manager of Sina Weibo mobile, you will... I want to know what I should say.

LBs + o2o

Both lbs and o2o are characteristic of mobile terminals. If Sina Weibo considers combining lbs with offline and online, I would like to bring

* At least I have an idea about making a profit;
*. If the user is willing to publish his location, if the user goes to a frequent business district or something, there are friends nearby, could you remind them to go to a nearby seller for a cup of coffee or something. (Of course, the above processing may be complicated in some locations. For example, in a residential area, it is impossible to remind the user and his father to go to Starbuck or something every day .)
The combination of user location, friend location, and merchant location can bring benefits to sellers. Sina Weibo can naturally consider the issue of profit. In this regard, privacy may take time to think about how to prevent users from hitting their wives.
*. There may be a small number of users, which is more effective than advertisements on mobile clients. Advertising to potential audiences is advantageous for both the user experience and the cost of advertisers compared with haitou. I believe everyone knows that the advertising conversion rate of haitou is very low, and it will make users dislike it. This is why Facebook insisted on not making advertisements and Twitter had been exploring profit models instead of using advertisements at the beginning.

 

If NFC technology can be used in combination, the more you get, the more outrageous it will take, but it may not take long for a company to implement it. This capability may not be available for Sina Weibo.

People are slower and less interested in things. I did not expect that today's Internet development will not let me think for half a minute.