Baidu bidding flood SEO still have a future?

Baidu, you will know that the concept has been deeply rooted, the computer has a little understanding of people almost no one does not know the use of Baidu, even children know to play the game directly on Baidu to search 4399, Baidu's share of the search engine has exceeded 80%, so large user groups, presumably Baidu is very lucrative. Search engine as the main source of access to information, is undoubtedly the store of business marketing. Baidu in a single big market, we call the search engine drainage is mainly for Baidu, so Baidu has become a battleground business.

From the search engine to obtain traffic there are two ways, one is Baidu bidding, one is Baidu SEO optimization, two ways to obtain traffic is interdependent. Baidu bid as the main search engine revenue, will be long-term existence, and Baidu SEO as a way to meet and enhance the user experience, Baidu is paid to click the Foundation, so Baidu's natural ranking will also be more in line with the user experience. But do seo people often complain, Baidu search slightly with a little commercial nature of the keywords, the first screen is full of Baidu bidding, we SEO still have value? This article will focus on the analysis of what we do as the value of SEO.

I have been committed to do SEO, through my own personal do led advertising car This keyword case to explain the future of SEO.

　　First, the key words are not done up immediately after the transformation, the user has a process of adaptation.

In September 2012, through their own efforts will be led advertising car this keyword to achieve the top three position, then happy abnormal, feel will bring a lot of traffic to the company, and finally converted into turnover, which is our boss is very willing to see. But really do go up to know, ranked the top three is not as good as imagined, then led advertising car to do the keyword first, one day traffic is only 30 IP, mood abnormal loss. So began to think about the reason, after thinking, finally think is because the front Baidu bid too much, swallowed most of the flow, the following figure:

　　

At that time that Baidu bid really very hateful, so many bidding, we do SEO how to live it. But complaining can not solve the problem, so this situation has continued to the end of November, the flow of slowly become more, the daily IP reached about 40, consultation volume is also more up, turnover is also relatively large some. Then I through the Baidu statistics on their own website to analyze the system, found that their old users more and more, and through the IP and customer consultation site, most of them for many times after the consultation. Because our company's led advertising car prices generally more than 200,000, belong to large goods, users can not see the site immediately consulted, he needs to repeatedly compare and consider, and finally decide to buy or not to buy. When users search the LED advertising car every time, and my site is always displayed in front of him, natural to his impression is more profound. So only when your site accumulates to a certain amount of old users, your conversion rate will slowly increase.

　Second, the natural ranking of better sites relative to Baidu bidding site more in line with user experience.

Now do Baidu bidding site has a lot of sites do is very pit dad, of course, this is not to damage our peers, after all, it is not easy for everyone. But there are problems, such as the windows of many Web sites, you enter his website, immediately pop-up to a consultation window, and then pop-up an online customer service, and then a TQ customer service, the user has not seen the content of your site, you are this window to get dizzy, so very affect the user reading mood. Again, such as many of the site to participate in the ranking of the basic no path optimization or image compression processing, or too much JS call, seriously affect the opening speed of the site, we can see the keyword ranked first site, in general, are to meet the needs of most users, Rather than what we think of relying on the chain can be the site rankings to do.

　Third, the natural ranking of the site title and content more matching.

We all know that Baidu bidding competition is very fierce, businesses want to do a variety of ways to attract the attention of users, such as our industry in the title of some of the site in the headline: The lowest price of LED advertising car, but you really open his site did not find that his site has any content on the price, and to you to consult their customer service, Their prices are not the lowest in the industry, apparently giving users a feeling of distrust. The natural ranking site is ranked by the user's click vote to get a good ranking, for example, the title of My site is: LED mobile advertising car price-Chengli Media, the title of the price in the two words, our company also appeared in the website of each car price for users to refer to, the following figure:

　　

As shown above, our company website title embodies the price of LED advertising car, then the user opened our site can be seen, and other people's website did not provide these content, obviously he will more trust our website. I often encounter some users that see our site is doing a good job, which also impressed our company very well, which may increase the user's consulting or turnover.

four, natural ranking more conducive to the transformation of old users.

We all know that Baidu bidding basically by a one-time conversion transactions, if the user at a certain time click on your site, and did not form a consultation, then the user may never see your site again. Because your Baidu auction can not open 24 hours, and then Baidu bid competitors may adjust prices at any time, if the peer bid higher than your price, then the next time in the user search may not be able to find your site in Baidu. And doing natural rankings of the site is a little different, its ranking is not as big as the bidding, the general ranking will undergo a week and a half of the ranking will be changed, users can repeatedly browse and contrast, because users will also have a consideration cycle, especially some products with higher prices, the majority of users will be repeatedly compared. and Baidu bid although ranked in front of Baidu snapshot, get more traffic, but their conversion rate is not necessarily high. And now there are some users will not go to click Baidu Bid, that is in Baidu to play ads, this is our opportunity to SEO.

In short, Baidu bidding so swallowed our rankings, we can not go too pessimistic, because only the natural ranking of the site more in line with user experience, Baidu will also ensure that the natural ranking of fairness and impartiality. In other words, Baidu bidding and Baidu snapshots will continue to exist in the future, we must correct our attitude, do our website optimization, there is always a harvest day. If you want to see how I do SEO, please click on the link in the anchor text. This article by Chengli Media led advertising car http://www.ledche.net/original offer, reprint please respect original information.