Baidu self-posted advertising revenue SEO Marketing face challenges

June 1 News, in Zhangjiajie, Hunan, held in the Baidu Alliance summit, Baidu Vice President Hai Longzheng said, to try to Baidu's products, Baidu Bar, know, the picture is realized its function gradually. The first realization of this plan will be Baidu bar. And Baidu products are naturally seoer marketing the most important battlefield, so the reform is undoubtedly to seoer a heavy hammer.

　　

Baidu posted in Baidu Post ads, in view of Baidu Bar in the domestic influence and coverage, will inevitably create a considerable profit margin. However, it is the most important in the current environment to arrange the advertisement of the customers by what mode. I have categorized the current major forums to take the toll advertising model.

1, the forum edge picture Advertising, this mode is commonly used in all forums common methods, Baidu Bar now top deputy also has about 980*90 's picture advertising bit. The relative part of the forum or even in the middle of the page there are floating ads, paste the interface layout has been quite refreshing.

2, the establishment of advertising zones, this model is mainly applicable to a number of small forums and special large forums. In the advertising zone, members are allowed to publish reasonable ads, while in other areas relatively strict management. Interestingly, the medium-sized forum is not keen on this model. exist only in small forums and mega-forums.

3, advertising stickers, the forum allows members to publish ads in most of the plate, but the classification must be marked as advertising. This pattern is used by a very small number of forums.

After the introduction of advertising, an unavoidable topic is the management of post bar. There are paid ads that naturally do not allow free advertising, or that the management of free advertising will be relatively strict. How to use the model is also the key to the impact of Baidu's reputation, the first mentioned above the second conventional model is obviously not applicable to the existing bar. Refreshing interface is the obvious difference between Baidu Bar and other forums, if the use of the first model will affect customer experience, the sky flying pictures of advertising is no doubt all netizens are disgusted with. The second model on the advertising effect is not obvious, can not make a considerable profit on Baidu. So in the existing mode, the third type of advertising stickers may be the form of the future use of Baidu bar paste. On this basis, allows the merchant to stick to a specific post, or bold text and other operations.

Baidu's essence in fact with the group network to join similar, the group network to join itself does not produce goods, but professional to provide real estate, decoration, building materials, furniture, home appliances, marriage, learning cars, automobiles, education and other household consumer goods services. It belongs to the intermediary Web site that provides services to other businesses. Baidu itself does not produce products, but to provide users with search to other sites business. Intermediary Service Web site in view of its inability to produce profitable products, through the provision of services to increase the profitability of the project is understandable. However, the domestic public more sensitive to advertising, Baidu has also been a result of auction rankings by netizens besieged. So Baidu in the entire line of products to find a new profit point plan must be cautious lest repeat.

Baidu to allow the emergence of paid advertising will also be a new challenge to Seoer, the existing Baidu products in the promotion has been set a very high threshold. Baidu in the future to protect the interests of paid users, will strengthen the management of the emergence of free advertising.