First, let's get a general idea of selecting keywords:
- Select keywords that match your own strength
- Do not select keywords with low traffic
Now we will detail the process of keyword analysis:
- Industry Overview
- Industry keyword set
- Keyword Competitive Analysis
- Keyword development plan and Traffic Forecast
- Determine target keywords
Industry Overview
- The owner keyword of the search line. The websites on the first five pages of the search results can basically explain the summary of the industry. For example, the top 50 Seo keywords are basically very professional websites, and most of them are primary domain names, most of which include Seo.
- Websites you are familiar with, including site creation time, professionalism, site size, and main keywords. For example, if you are familiar with the SEO keyword www.seowhy.com, where is it?
- The first 10 websites in the keyword search results of the industry, mainly bidding websites? Industry websites? Enterprise Website? Or a personal website? If there are many bidding websites and Industry websites, it indicates that the commercial value of the keywords is strong. For personal websites, most of the industry adopts the form of advertising alliances, and those with innovative profit models can consider cutting in. For simple enterprise websites, this indicates that the industry is not competitive.
From these aspects, you can take a general picture of the industry. Similarly, you can understand the building materials industry, the weight loss industry, the tourism industry, non-ferrous metals industry, and the filter industry.
Industry keyword set
- Search for the owner keyword of the row and click more related searches at the bottom of the first page of the search result. Obtain a set of industry keywords for proper screening.
- Obtain the daily search volume for each keyword from the Baidu index.
- If you need more industry keywords, you can use the Chinese Google Keyword tool.
Keyword Competitive Analysis
- Select the desired keyword from the industry keyword set. Including: keyword relevance, keyword search volume, keyword commercial value.
- For the selected keywords (we refer to them as second-level keywords), we can understand the ranking overview of second-level keywords by understanding the industry overview.
- Second-level keyword competition is often not so strong, if the first page of the search results appear directory links or content pages such as: http://www.seowhy.com/5_71_zh.html can be identified as one of the target keywords.
- Analyze the top 5 websites, including Seo level, main keywords, website size, site creation time, and PR value.
- It usually takes 3-6 months to develop. Do you have such patience? If you cannot afford the time, you need to consider less competitive.
Keyword development plan and Traffic Forecast
- Identifying a key word that can be developed can greatly improve website traffic. For example, at the beginning, you can determine Seo optimization as the main keyword. With the development of the website in the future, SEO search results will also have a good ranking.
- The development norms of keywords need to have a clear level. For example, fast weight loss methods and weight loss methods are a huge level, but they can be very good with fast weight loss and weight loss methods.
- Traffic is expected to be a work that requires experience. Although some keywords search a lot every day, the traffic is mainly intercepted by the first three (the last two) or bidding websites ".
- This step is very important for large industry websites.
Determine target keywords
The above analysis can help you determine the target keyword. For the main site (the main domain name or home page), three target keywords can be identified. The keywords of directory pages and content pages can be similar.
From: http://www.seowhy.com/2_73_zh.html
