Beautiful said website SEO Analysis-Beautiful say why do Taobao guest so cattle

In the world a large number of Taobao guest sites have disappeared, Taobao guest legend-Beautiful said that the difficult and strong momentum, reached Baidu right 8, become the largest Taobao guest site. Beautiful said website seo How powerful, why can in a short period of three years to reach such a peak degree, please see Zhang Qia for beautiful said website SEO analysis.

Beautiful said website introduction

　　

Beauty says SEO status

Beautiful said is the largest Taobao guest site, it is mainly to help Taobao sellers through the search engine promotion products get commission. It promotes the scope including: clothing, cosmetics, home and so on, beautiful said every day PV6000 +, one day more than 6 million of IP into its website. Beauty said the site Baidu collection of 98 million, Google included up to 1.2 million, Soso included the amount reached 120 million.

Beautiful said site Main Page type

Home. When we login beautiful said site home, will automatically turn to the/welcome page, which is beautiful said the site to distinguish between members and non-members of the user to turn. From the search engine's collection, beautiful said that the first snapshot of the home is still its main domain name, indicating that this steering is only for ordinary users.

Group page. These pages are created by the user, inside the product is also the user put it, it can allow users to vote, with strong originality.

Guang page. Different products in the site classification, all categories under the Guang page, for the promotion of a large number of products of the site, the use of a unified product classification, can prevent the site confusion.

Brand page. Brand pages are classified according to different brands, and introduce different brands to meet the needs of the customers who pursue the brand.

Shop page. Taobao on the different products of Taobao classification, users can enter the specific Taobao shop to choose the same shop other products.

Beautiful said site Main Page collection and traffic statistics

　　

　　

Beautiful said website Collection quantity

Share page total included 99 million, to the beautiful said that the site brought 20% traffic;

Group page contains 6.2 million, to beautiful said that the site brings 10% traffic;

Guang page contains 100,000, to beautiful said that the site brings 5% traffic;

Topic page contains 4.1 million, to beautiful said that the site brings 15% traffic;

Book page contains 10.5 million, to beautiful said that the site brings 25% traffic;

Beautiful said site is how to solve the problem of inclusion

　　

Baidu included graphs

Beautiful said that the site did not take a typical tree structure, but included still more comprehensive, explain the beauty of the site SEO to solve a large site included difficult problems. How is it to solve it?

The website structure is extremely flat. Through the beautiful said site observation, the entire site structure level of 3, from the homepage to the product page only through two clicks can be reached, for large sites, so many product pages only need to pass two clicks can reach the final page of the situation is really difficult.

Site to go except breadcrumbs and side navigation. Breadcrumbs can let users know the location of their site clearly, but Beautiful said the site is the opposite, remove the breadcrumbs. Designed to allow web site users to increase the amount of web browsing, improve the user experience of the Web page, increase the weight of the page, is conducive to search engines included.

Websites add a lot of similar tags. Add tags through the product, through the Tag aggregation page for search engine crawling collection.

Web pages do not use nofollow. Beauty said that any page of the site did not use nofollow tags, so that search engine crawling smooth, to avoid the loss of weight.

Beauty says how to prevent weight dispersion

Beautiful said the site many of the same page have different URLs, this situation is very not in line with SEO optimization. Through our solution is through 301 redirect or using the canonical tag to point to a normalized URL, but through the beauty of the source code in the site did not see the canonical tag.

In order to solve the problem of Web page weight dispersion, beauty said that the site adopted the cloaked technology, for different users return different code. If it is a common user, the source of the page is not canonical tags, and for search engine spiders, the return of the code contains canonical tags, so as to prevent the spread of the weight of the page problem.

Give up Google search engine

　　

Google search engine

Through webmaster Tools, Google's collection of content and Baidu's collection of 100 times times the difference, this situation and we often see more than Baidu included in the case of the contrary.

As we all know, Taobao shielded Baidu, but did not block Google, this led to Baidu search does not go to Taobao shop official page, so competitive on the small, and Google search the same product, there will be a large number of official Taobao shop, it is difficult to compete with them, in this regard, beauty said the site will be SEO optimization focus on Baidu, And give up Google search engine.

How to avoid the fate of other Taobao guests

Beauty said in the use of Taobao products, and did not directly to cite Taobao shop text content, product page All adopt picture display, through the picture alt tag to add text content. Add comments to the product and let the user add text content.

Optimize the user site's stay time, beautiful said that the site through a large number of cross links so that users stay in the site for a long time, unlike other Taobao guest site directly show Taobao Shop, users to enter the site, the direct jump to Taobao shop, increase the rate of bounce site.

The author of this article: Zhang Qia, this article is an original article, download must be annotated this article link: http://www.seoxueyuan.net/meilishuo/