Brief Introduction to the industry prospects of the Unified Communication Platform

In traditional communication, the first thing most people think of is telephone. This simple definition of voice communication cannot meet the needs of today's people. Multiple communication methods have been popular for a long time, from the earliest ICQ, MSN to the current Feixin, and so on, this technology that combines IP and mobile communication, it can be classified as a unified communication platform.

Whether employees can use instant messaging software to contact the outside world during work hours has been a hot topic

In the past, communication management was simply understood as "phone call". In today's business world, it is far from that simple. First, communication is a team communication. Lack of management of communication will lead to low efficiency of team collaboration. Second, in today's information society, mobile phone numbers, QQ numbers, and various types of enterprise application data are core resources, allowing others to use them at will, which will directly affect enterprise business.

At present, the emphasis on communication management has been highly universal, especially in the context of the financial storm, this problem has been raised to an unprecedented level. On the one hand, it is imperative for small and medium-sized enterprises to achieve a low level of revenue, reduce costs, integrate resources, and unify their communication platforms. On the other hand, enterprises are increasingly demanding for efficient communication to carry out their businesses and open up the market.

The explosion of news has also deepened enterprises' understanding of communication management. For example, when an employee sued the boss for monitoring QQ, More bosses complained about the defendant. In their view, using QQ is a potential risk of enterprise property security. Enterprises must take care of it, but they cannot make a one-size-fits-all decision, because instant messaging products have already penetrated into daily work and life.

Foreign manufacturers have begun to address this demand for large enterprises in the name of "Unified Communication. At present, the Unified Communication Platform giants dominated by Cisco and Microsoft are promoting products around the top 500 companies in order to promote the establishment of equipment sales and software standards.

This so-called Unified Communication has a natural threshold for small and medium-sized enterprises in China and is subject to capital and technical limitations. It is difficult for many small and medium-sized enterprises in China to enjoy the benefits brought by unified communication.

Recently, some domestic enterprises have developed related products to address the needs of small and medium-sized enterprises in China. "The Unified Communication Platform is a very good industrial vision, but for domestic small and medium-sized enterprises, this concept is a bit of a cake. Our commercial instant messaging product has achieved the same goal as Unified Communication in the ultimate customer value ." Said Li Rui, vice president of 263.

It is understood that 263 of the "Chinese-style" unified communications, without the need for enterprises to invest in software and hardware equipment, but follow the operation mode of outsourcing services, enterprises only need to pay for services to enjoy the service. This innovative service model breaks the high-tech and high-cost service models of giants such as Cisco and Microsoft.

263 Lu Bing, president, said: "The core of the Unified Communication Platform is 'communication is unified by management. 'This is similar to the 'unified communication' proposed by Cisco, we believe that effective communication management is fundamental, that is, by gradually moving towards "Unified Communication" Through 'unified communication management', this meets the actual needs of China's national conditions and small and medium-sized enterprises, it can be called a 'China' unified communication platform."