Comprehensive analysis of Baidu PPC working principle to do Baidu SEO

In fact, many webmaster know Sem=ppc+seo, for SEO I think a lot of people understand it's some of the working principle, can say that the natural ranking is a good explanation, and focus on the site's internal optimization and the rational construction of external links. And for PPC there is more than a description of the author today and we analyze some of the working principle of PPC.

Keyword planning

The first thing to do PPC is the planning of the key words, because you have to rely on these keywords to rank ads and get search engine traffic. Initial we can login Baidu background after the selection of keyword Recommendation tool for keyword query

　　

We can analyze and select keywords from the competitive heat of keywords, the amount of daily retrieval.

Optimization of keyword Quality

Baidu PPC keyword rankings from November 2010 has changed, from the previous traditional price competition to the current keyword quality optimization, in fact, for Google search engine, the quality of the keyword has already appeared. And Baidu Late Show from the 2010 of November only formally start keyword quality new algorithm. We can view the quality through the auction background

For quality optimization, creativity and click-through ratio is very large, the traditional bidding quality is basically 2 stars, for 2 stars as long as the money can do the first, now as long as the three stars and users click Rate, in line with the user experience of creativity and keywords to be pushed left rankings.

The Creative Writing

　　

Creative Writing we can product keywords creative writing, the creative title limit of 50 characters 25 Chinese characters, creative description of 80 characters per line 40 kanji. In the creative aspects of many people according to their own ideas, in fact, for Baidu creative best around fluttering red to write, because the idea of the red can better grasp the user's eyeball. For example, you want to do SEO promotion, in the title and description to appear as far as possible SEO words, so for the foreground show red fluttering key words.

Real-time monitoring bidding rankings

For the local promotion of customers, directly through the browser keyword ranking query is more convenient, for the national promotion of customers, inquiries we can from the background of Baidu real-time monitoring to query

　　

For example, we again Shanghai, to do business to promote the whole country, to understand the trend of Beijing's rankings can be promoted through the fact that each region is different, so the key words are not the same bid.

Baidu Statistics Comprehensive Monitoring

Of course, do not leave the PPC Baidu statistics monitoring, Baidu Statistics is a monitoring plug-in Baidu, free to users open, in Baidu statistics we can understand the data of Baidu promotion, such as keyword access, creative clicks, web traffic monitoring and so on.

The above is my Baidu PPC some of the analysis, but also hope to help some did not do Baidu PPC friends and want to do Baidu PPC friends. (article from Bor English Training School www.powerltc.com reproduced please specify)