Content for Wang is the Newton's Law of SEO?

A long, long time ago, a man called Newton, he told us that the earth because of the gravitational force, so the Apple will fall from the tree, and because of the gravitational force, your Apple iphone will accidentally fall to the ground. That is the inevitable causal relationship.

Well, you may have heard many people said, Baidu is the most want to have a good content of the site, "content is king" is the site's survival law.

Yes, now has come to the era of Internet user experience, those collection station, only blindly copy and paste, creating low-quality content of the site, the natural end will not be good where to go.

But at the same time, there are many site owners complained that the site clearly has a pretty good content and good design, why still do not get due exposure? Baidu doesn't want good content? What about the rankings?

Because "good content" and "good ranking" between, there will be no such as "Newton's Law" Such a causal relationship! The two are only relevant. There is "good content" not "good rankings", not only will happen, but also very reasonable!

Correlation never equals causation. For example, there is a certain correlation between the performance of basketball and basketball, but no one can guarantee that they will win the game because they will play. That's not a causal relationship. For example, there is a certain correlation between a woman's single and her higher education, but there are people who read more books and marry happily.

Why is "good content" and "good rankings" only relevant and without causation? Baidu's approach to judging content is a big reason:

Then how does Baidu distinguish the content of the article good or bad?

Today's Baidu has been very smart, to judge the Collector's section collection method, as well as the method of sentence collection. According to the top secret document, the article will be directly deleted the contents of the collection, interception of replication content to a certain extent as a copy of content (the specific proportion does not know), and this content is included in a certain number of Baidu will be stopped included (the specific value does not know). Reputable websites are not affected by this Treaty.

Baidu also tries to read the same image as human, of course, it does not good enough, but some basic rules, he still can identify. The so-called rubbish content is the statement impassability, the reader can not get the information needed. Remember that the article is for people to see, although Baidu is not so "personification", but it will continue to upgrade, will be more and more intelligent, do not seriously content of the site, sooner or later will end up punishment.

The good content is the foundation

The use of social media to share as a discriminant content has also become a measure of Baidu's good or bad an important indicator.

Today's various social networking sites, such as community, microblogging, blog, SNS, bar and so on, and now there are more new platforms are constantly established;

In the site plus Baidu share button, encourage site visitors to share, more messages, and interact with them; Through the exchange to find the site page bad place, timely improvement, because users feel your content is good, Baidu will think your site content is really good, This is why Baidu chooses social media to share this important distinguishing indicator as a key point in measuring the quality of the site's content.

If you haven't been able to understand what's good, use social media as an analogy:

Sina Weibo as an example, a little attention is not often updated ID, and a lot of attention and like to update the new content of the ID, Baidu discriminant weight is not the same.

For example, Chen Yao's a micro-blog, and a only hundreds of fans of the microblog, the weight is the difference of thousands of miles!

Then think of a problem. Suppose the author now debut filming, a shot red global, become a new generation of actor, Micro Bo fan number of speeding beyond Chen Yao! Now my microblog number is the most authoritative Baidu eyes ID.

So, the generation does not represent me to share or reprint of the article is "Your idea of good content"?

Indeed, some people, some companies, are constantly offering valuable, high quality content or product is popular; On the other hand, some of them are very popular online, as the above example, Chen Yao himself has a lot of fans, even if casually write "Good Morning" and so on, there will be a lot of people reprinted and commented, and " Good content "is not related!"

Not everything can be directly equated with "good content"! The above is one example of "good content and good rankings have no causal relationship only".

The site has "good content" is the most basic, but the most basic is not equal to the only. Of course, there are sites to rely on high-quality content has made a good ranking, but in many cases, purely "good content" on the Internet, do not do some external promotion, Baidu will not necessarily favor you oh.

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