Do SEO to "low target" high standards

Source: Internet
Author: User

In the SEO industry mixed for a few years friends know, now SEO is due to attention and competition has become extremely fierce. By the search engine included in the page compared to a few years ago, it turned over several times, or even millions of times times. Especially for the top of the main search engine home site webmaster, their experience must be true. Can say, do seo is too "dangerous", all day there is a feeling of treading on the ice, for fear that their good site was suddenly search engine K. In a few years ago SEO golden period, basic all sites did not think for search engine change. Only a handful of webmaster in order to adapt to the principles of search engines for their own site to add a few keywords to meta tags, so a fool-like operation so that they put their peers in the network of the world far away.

Today's competition is like "people eating people" in the entertainment world.

Now it seems to run counter to the original result. Even if the competition is low to almost no one search for keywords, such as "natural stone floor" happened to appear on your site, your site does not necessarily have a good ranking. Unless you really understand the search engine's habits, do something meaningful on that basis. Even if today your keyword to do the homepage of a certain location, tomorrow's whereabouts you can not foresee. Fools think this is because the emergence of new businesses and new sites to show this phenomenon vividly. If your site does not have a few years of "life", to your SEO provider to your site to achieve your psychological satisfaction of the rankings that is even more difficult. This is the key to SEO being considered a permanent topic by industry insiders.

SEO is concerned with your "prey" rather than simply ranking

When we talk about the industry, those site owners, webmasters, and Seoer should turn their attention from the search-volume rankings to how to capture more "prey" and turn those potential customers into real customers. Unfortunately, most people look at SEO when the perspective is relatively narrow. For example, when I asked the customer what is the goal of SEO. They all replied: "I do this keyword Baidu or Google's top five." God, that's not your business goal!! Business goals should be said to introduce our website to the online customers who are looking for our products, thus creating a trade. (Once there was a guy who sent me all his flash sites to me.) I want to put his website "Zhejiang Money Line" To do the homepage, I rebuffed, talk also did not talk with him. )

Don't get me wrong, I know the eager idea of a business owner wanting to put a keyword or long tail of a website on the second page of the search engine. I also know that the sales of their products may be several or 10 times more. What I don't have to do is they think we can do this arduous and long task as easily as magic.

Even the best seoer is not a magician. Nor can he put a site with thousands of tens of thousands of that has the same content, offering the same merchandise easily to the search engine's forward position. If it's that simple, you'll see Seoer's colleagues are driving a BMW Mercedes. Many people share the feeling that the house we live in is rented.

Does that mean SEO won't work?

Absolutely not!! But SEO simple search for a large number of keywords ranking this idea will be daily light but. That's not to say that you deliberately avoid such keywords to take a less competitive word as a keyword for your site. It's just that you should keep your eye on the whole situation.

Every time I go to a website that asks me to do a keyword homepage, I find that there are tens of thousands of opportunities to make this site more clickable and customer-only if there is a slight change. They only care about the "money point"-their product name, but ignore a lot of details. They put a particular thought-good word on every page, but they don't know that there are more competing words that can replace those that have good effects. They also enter a large amount of input every day in the search engine.

Content for content

Now there is a very popular trend that is to update the site to create some content. What the hell is that for? Many SEO have put the idea of good content in the brain, why so few people understand the significance of it? Now in the complex cyberspace we seem to be able to learn from the so-called good content at any time. What's more, some people are willing to lease their good content to you. Sadly, these good content has nothing to do with the history of your product, it's just a "mistress product" that you have switched your product's keywords on the basis of the original. The real good content is not for the search engine to read, is written to the customer God to see.

So what's the good stuff?

Really good content is unique--truly unique. It should be a creative idea that someone else has not thought of but is passing through your mind. The key to writing good content is the innovation line. Unfortunately, innovation in today's society seems to be slowly disappearing. Being creative is not about focusing on what your competitors are doing and then deliberately imitating them. What we need to do is lead, not followers. No matter what other people think, you just have to express your thoughts and your voice in your own way. It shouldn't be a shortcut to correcting others, you should dedicate your entire body and mind to your website. This way, whether for search engines or customers, browsing your pages will become the best experience. At this point in your site tens of thousands of keywords related to the long tail or phrases will become spiders crawling to your site bait. I know it's not easy and it's not coming fast, but it's only possible if we change the way we think.

To set a realistic goal

Therefore, the vast number of customers, if you are not very high ranking keywords, you do not call my phone or send me a message. In fact, it's the idea for any SEO provider. Instead, you need to readjust your illusory goals. No SEO vendor can help you without forgetting what you want and knowing what you really need. Have a good taste of the above sentence of conscientious.

Pay attention to those who are just talking and flattering and pleasing you to the SEO provider

Keep in mind that there are always some SEO providers for the benefit of any request you make when you say they can do it. As mentioned above, the "money line stone" to do the first, they will not hesitate to promise you, you said to do the first we will give you to do. Of course, no problem. They are concerned about money, and then they do some work at will, in a short time without doing anything. Don't regret it, they just said something you wanted to hear.

I believe we all know the nature of SEO and limitations, so later to their own site to set a realistic goal, do not embarrass your provider, our days are not as good as you think.

SEO Friends welcome you to reprint, please attach the source address Zhejiang Stone http://www.zhejiangshicai.com/Grandpa



Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.