Do the content quality your SEO will be more and more relaxed

Source: Internet
Author: User
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With the development of China's Internet, the network has become an indispensable part of our daily life, online shopping is also quietly popular. Many consumers, even in physical stores, have a fancy for something, may not buy directly, they may be Baidu, ask the network supplier, or go to Taobao, Beijing east to see the price, the same thing, if the price of the network than the real store price differences over a long, users are likely to buy online. With the popularization of the network, network commerce is becoming more and more developed, the value of SEO can be reflected. No matter how the Internet develops, he always revolves around a core: the user experience. To study the needs of users, the first time to find what users want, is the ultimate goal of the major search engines. Search engines will meet the needs of users, the quality of the site better display in front of users, so that the search engine will not lose users. So for us to SEO, we must do a good job of content quality, to meet user needs.

First of all to correct some of the misunderstanding of SEO. There may be a lot of people now think that SEO is to keep sending out the chain every day, and then update some news. So today I have to tell you that this method is now out of the way. Since the launch of Google's panda algorithm in 2011, the role of the chain in the keyword rankings has been getting smaller, because the search engine found that the rankings by outside the chain to do the site is not the most consistent with the user experience, many people in order to promote keyword ranking and to send out the chain, which affected the fairness of the search engine, Therefore, the search engine increased the punishment of the external chain, but also the role of the chain to reduce, to prevent the SEO through the chain cheat. So a lot of people will think, I do not send out the chain every day, then what should I do? Content quality, of course. This is the problem we have to solve.

I do not know if you have heard of Baidu's click Weight. This means that if your site's users click More than competitors, and the bounce rate is low, then Baidu will put your site in front, click the weight is also used in Google. So why Baidu to the user clicks High, out of the low rate of the site in front of it? Very simply, the search engine will think that your site is the best content quality, is the most user experience. If your site content is done well, your users will vote for you. Then there is a point must be declared, not to say that the quality of the site to do a good job, your ranking can naturally go up. Because in your website just on the line, your target keyword is not ranked, so the search engine is unable to determine whether your site is able to meet the user experience, so we in the early stage of the site online, you can properly send some high-quality outside the chain, when your key words into the top 20, At this point you may be at any time through the user clicks to put you to the first position.

So the Web site before the user needs to do a good job analysis, of course, the premise is that you must have a certain understanding of the industry, so you can do a good job content quality. In the site is not online before, we can through Baidu related search, Baidu Drop-down box or from competitors to get some valuable information and information, do not directly copy the website of peers, otherwise you can never surpass your competitors. When the quality of our site to do a good job, we can put their own website submitted online, then we have to do some outside the chain, of course, the chain must do the content quality, to do high-quality, to quality, not to win by volume.

Said so much, perhaps everyone will still think I am in this livelong, but this is actually my personal experience, it is still sacrifice my website, please see the following figure:

This website is new to do, July 31 on-line, to now just 10 days or so, this morning with webmaster tools to see, LED advertising cars ranked 34,led mobile advertising car ranked 18,led advertising car ranked 24, during which I did not update every day, The only thing to do is a daily A5 cast a soft article, of course, in the A5 cast soft Wen is also high content quality of the outside chain. The chain is expensive in essence, not in many. As for the quality of the content within the site, please see the following figure:

Talk about how I control the quality of the content of the site, we all like in the navigation on what company honor, corporate news, marketing network and some other rubbish content on the navigation, which is very affecting the user experience, the user came in to see your site's products, not some of your corporate news or something like that, So I am doing the site, directly to the user's useless things to remove. Then I through Baidu related search and Baidu Drop-down found, search led advertising vehicle users also have search led advertising car pictures, led advertising car prices, led advertising car video demand, so I directly on the homepage of the navigation, users to enter the site, the first to see is the relevant introduction of models, is very consistent with the needs of users. Then I in the site navigation directly below my hot products, many companies like to put their company profile on the first screen of the home page, but the user to your site is mainly to buy your products, not to see your company profile. From the search engine point of view, the weight of the site is from left to right, from top to bottom in descending order. So we put the homepage of the first screen of the Enterprise profile is clearly a waste of resources. Directly to the right of the LED advertising car prices and video, the entire site's home page can not find the product is not related to the content, so will not interfere with the user.

So we do SEO to break the routine, do not see how others do, you do, to be from the user needs to do our user experience, do our site content quality, remove those users do not related content, then your ranking is no longer a cloud. Do not think about how to send out the chain all day, otherwise you will only more and more bitter force. If you want to know more about how I do content quality, please click this article source anchor text or Baidu search "Chengli media", welcome to communicate with you a lot.

This article by Chengli Media led advertising Depot http://www.ledche.net/original offer, reprint please respect original information.



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