Ethan's point of view: the renewal period of China's SEO industry-from simply guaranteeing ranking services to real SEO

There is no guarantee that rankings are a sign of the maturity of the SEO industry. Last year, some netizens talked to me about when this change will begin. It is now in August 14, 2005. From the past few months, we can see that this transformation has started.

SEO experts know that rankings are not guaranteed to be true SEO.

Ethan's point of view: what is real SEO

SEO is a natural ranking. Let's review the intention of natural ranking first. Search engines rank the most relevant and important websites by using confidential algorithms. This is the natural ranking. Correlation and importance are two concepts. Correlation is the first step of filtering, and importance is the second step of filtering. On the basis of basic solutions to related problems, the current search engine is striving to put the same quality in the front of websites. There is a proportion here. For example, if the full score is 100, the correlation is up to 60 points, and the important score is up to 40 points. The sum of the points is higher and the score is higher. Of course, no one knows the specific proportion here.

How can I determine whether it is related? In two aspects, the internal factors of the website and the import links from other websites.

How can we determine whether it is important? Check whether there are links from authoritative websites. What is an authoritative website? Why does a search engine determine a website as an authoritative website? This is the most mysterious part of SEO. No one knows. But the result is that the search engine is indeed becoming smarter. If several of your websites have imported links from high-quality websites recognized in the industry and the link text is properly processed, it will play a significant role in ranking.

What is the role of SEO?

From a related perspective, SEO does not make a website more relevant, but helps a website to obtain its own relevance, including determining suitable keywords and organizing page content around keywords, and related websites. Note that this is the job of website content maintenance personnel, but most companies do not realize this or do not know how to operate it, so they spend money to ask SEO to do what their internal staff should do. Of course, there are a lot of skills that need to be trained to be clear, but it is not difficult or complicated.

From an important point of view, SEO can play a very small role, because only one company has an influence or the website does have high-quality content, in order to "become" important in the eyes of search engines.

In a word, the real SEO helps a website to obtain the relevance that should have been obtained, but it does not make the website more important. Think about it. For a keyword that is fully competitive, it is absurd for a new station to obtain a good ranking, because from a related point of view, all the businesses we do are centered around this keyword, there may be good or bad practices, but there are no good or bad websites. The potential relevance of websites to this word is the same, however, the top 20 websites with fully-competitive keywords may all be optimized. SEO has brought the potential relevance of these websites to the extreme. Which of the following is more important, who will believe that a powerful and reputable company has just owned its own website? People will not believe it, and search engines will not. I will repeat it again, SEO cannot make your website more important, and the difference caused by inadequate relevance mining is getting smaller and smaller. At the same time, search engine algorithms are becoming more and more important.