Example analysis of the importance of the news hot spot on Taobao SEO

With the help of news hot spots to improve the principle of Web site traffic I believe we have heard, but it is difficult in the SEO staff how to grasp the news hot spots, to create traffic. Generally need to rely on the accumulated network intuition and the content of the network to judge the degree of sensitivity. Using a very vivid example is the common message in the front row of mop: "In case of Fire!", in fact, this is a prediction of whether the post content will be popular.

This is true relative to the electricity quotient. Because I work in a company Taobao mall, so to give two Taobao SEO example, by this, may give you some inspiration.

Recently, in fact, also can not be counted recently, in the day before the micro Bo and the fire of a network of celebrities, is the "God-Father Door" Zhou Rui Emily. Tender mold Zhou Rui and "God-Father" in the birthday party photos caused widespread concern, Micro Bo Zhou Rui said "thanks to the father of the two sessions during the busy schedule to hold a birthday feast, a fire all over the net."

Zhou Rui hype or brain residue, and all the contents of the system of crab content we do not comment. From the point of view of SEO alone, its biggest contribution is to hold red "Qi B small Skirt" a word. This is a modest drainage opportunity for the electrical business. You know, Taobao's most popular industry is the clothing category, so, there is the following figure:

　　

In the author's code word at the same time, Taobao crab "Qi B small Skirt" This word, but the current "Qi B" or can be searched, but will not be a crab. According to a certain authoritative website confirms, neat b small skirt in Taobao already has sales number of pens. From this I also associate with the beginning of the Lunar New Year when the promotion encountered a case.

　　

Through this figure you can observe, "mussels" daily Baidu index in 400~600, but the word began to soar from January 23, the highest is 27th, Baidu Index reached 5500. And it was at that time, Taobao through the "light vegetables" found in the flow of seafood Xuan Shopping mall in 27th reached the highest peak is 1031, there are some long tail, plus a total of 1100 or so, and usually "light dish" the word flow is only dozens of UV.

The root cause of the analysis is that several days the peoples Daily published a "17 of the most aphrodisiac nourishing food" as the title of the article, the second type of food is "light vegetables." and Phoenix was reproduced and placed in the health column of the homepage, so this article in the whole network popular. (some customers in the purchase of the time also mentioned whether or not to supplement the kidney, also confirms that this is the reason.) To seize this opportunity, through the increase through the through-train, such as mail and other marketing tools can quickly improve the popularity of the baby ranking. Of course, at present, the store's baby firmly occupy the popularity and sales of the first position.

　　

It should be said that drainage from news hotspots is one of the essential skills of seoer. But whether you are through some of the hot crab words to cheat ads Click, or from the angle of SEM to explore some real business value of the hotspot words, all need to through the daily network in the meticulous observation of the internal heat, over the years, the cycle of experience accumulation, flow will continue to revolve around you. In the final analysis, SEO is still a very meticulous work.

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