Explain the new station SEO scheme: Long tail keyword how to dig

Many people think that long tail keyword is easy to find out, because the main site traffic from the long tail keyword, and as the site's core keywords and the target keyword relative, for the site to introduce a small proportion of traffic, far less than the long tail keyword flow came so cost-effective, And we also know that long tail keyword is very easy to do long tail keyword ranking, and today we need to discuss the topic is, in the new station SEO scheme inside, how we dig long tail keyword, today we together to discuss this topic.

What are the characteristics of a long tail keyword?

We know that 90% of the traffic is mainly from the long tail of keywords, and for a just contact with the new station friends, there are doubts, what is the long tail of keywords, and the long tail keywords have what characteristics? The following is explained by the sister station.

1, is often 2-3 words, or even phrases, generally relatively long.

2, the flow is small, the quantity is very many, even most words have not been dug out.

3, occupy the total site traffic ratio of 60%-90%.

4., long tail keyword less competitive, easy to do SEO rankings.

5, get the flow of the page is usually the article page, column page, Tag page.

We know the characteristics of the long tail keyword, but we do not know what the long tail can do for our site, we must also have doubts with us! Let's look at what the long tail keyword can do for the website.

Two, long tail keyword can do for the website what

1, for the site to introduce a large number of traffic, a large number of users with demand.

2, for the site a large number of long tail keyword ranking tomb set the foundation.

3, for the site keyword and target keywords, site rankings, user experience and product sales, traffic, for the search engine to evaluate the site to play a little finishing effect.

4, for the website industry monopoly market to play a paving role.

Third, how to find the long tail of the website keyword

We know that long tail keyword has such advantages, but also for the site keyword and user and product sales bring many benefits, but how should we look for the long tail of the site keywords?

1. Industry Analysis Method

2, user consumption psychology

3. Market Dynamic Observation

4, customer service to provide users with the latest product requirements or other recommended information

5. Competitor Analysis Method

6, search engine itself looking for the industry long tail keyword

7, from Baidu Drop-down box, related search, and the period of its search engine, using the Internet reconnaissance method to find long tail keywords.

Iv. what tools are needed to excavate long tail keywords

We know how to look for long tail keywords, but what kind of work do we need?

1, Baidu Index tools, (can apply for account) to monitor their own attention to certain vocabulary.

2, from Baidu search box to obtain, Baidu related search.

3, auxiliary tools: Chasing the word network, a great deal of data.

4, 51, CNZZ and other statistical tools, collecting time paragraph keywords.

5, Baidu Auction background system will recommend the relevant keywords.

6, Baidu Bidding background keyword query tool.

7, geographical expansion of the law: such as: seo, Dongguan seo, shanghai seo, Beijing SEO and so on.

8, seasonal expansion of the law: such as: rhinitis, can expand for summer rhinitis attention matters, such as spring rhinitis attention.

9, career Development law: such as: How to prevent prostatitis, can expand for the driver how to prevent prostatitis, teachers how to prevent prostatitis and so on.

10, the gender expansion law: such as: Acne method, can expand for men to acne methods, female acne methods, such as boys to acne methods.

11, User thinking Habits law: where there is, where to buy, where can, how, how, how, how much money, where good, the best, where cheap and so on.

12, Baidu Cloud list: http://top.baidu.com/, Google Hot list: http://www.google.cn/rebang/.

13, business Qualcomm, 53KF, live800 and other software download keywords.

14, the keyword inquiry expands the method, for example: SEO Research Center keyword, may expand for the Registration SEO Research Center training class what?

15, the Comparison keyword method, for example: You are a enterprise, your competitor is B Enterprise, can combine A and b in the end which is good?

16, Baidu know, search and ask questions and answers platform.

17, analysis peer site keywords.

Five, the selection of long tail keywords

We find out the long tail, we should be how to screen for their site's long tail keyword it?

1, do SEO to do a good job of site positioning

We are looking for a new site seo long tail keyword before, we said before the site positioning, we should be from the site positioning angle to find their own site's long tail keywords.

2, the choice of long tail keyword, we have to consider the cost of investment

Many people think that the long tail keyword to do the ranking up, the need for success will not be too big, but we also have to consider some long tail keywords can be directly for the site benefits, there are some long tail keyword is not up to this effect, we also have to consider good, the choice of the long tail keyword to do up the total investment costs, We must pay attention to the problem of return on investment.

3, the choice of long tail keyword, whether there is a bid

A lot of the long tail keyword in the choice of time, often overlooked a little, is that I think this long tail keyword for the site and industry, has a very large conversion rate, but also very high user retrieval, but we also want to see if there is Baidu bidding, we want to know if we choose the long tail keyword, Baidu bidding in front of the words, then we even put the word up, the flow was taken away by the partners in front, and do go up the investment costs are very large, this we have to take into account.

Summary: Through the sister station with you to share in detail, explain the new station SEO program: Long tail keywords How to dig, I hope you have read the article has helped, but also hope that the articles can be reproduced by friends to leave a copyright link, url: http://jiemeizhan.com/blog/ Thank you for your cooperation!