A lot of people will have an impression, feel SEO is free. In fact, many times I would think so, because some keywords to do when the promotion of the need for a very high cost, and some keyword rankings can be maintained after a long time, but free natural maintenance. At this level, it can really be understood as free. But overall, SEO is to cost, although very low, but not equal to free.
With the development of the Internet, now do SEO is not just a keyword ranking to do so simple, considering the conversion rate and other issues, SEO has become a basic project, there will be a variety of costs. This article according to own some opinion, and everybody from four aspects to do SEO need all kinds of cost, if has the wrong place, welcome everybody to correct.
First, the manpower: I do not need to say more than that. Whether it is personal updates or software updates, whether their own hair outside the chain or software automatically completed, in short, the absolute support of human resources. A small project may just be a person doing, and a little on the scale of the SEO project will need a team to operate, each clear division of labor, every day on time record, analyze data, formulate strategies. In addition, the idea of optimization requires us to constantly adjust according to the situation. So, do SEO need us to consume a lot of "brain cells".
Second, time: we all know that SEO is a low-cost promotion of one of the methods, but low cost often means a long time, long time is also "invisible cost" one. Especially for a new website, do not expect to have high traffic in a short period of time. Listen to a lot of experts say SEO is in the year, or at least half a year. But some sites obviously can't afford such a long protracted war, the opportunity is slightly from the dead. Therefore, the plan to do SEO enterprises must be able to bear the impact of time costs, which is a lot of friends did not think of a point.
Third, financial resources: if it is an individual to do SEO, then the investment may be less, and if it is a large-scale SEO project, you need a dedicated network optimization company or their own team to do SEO, so the cost will be significantly increased. The team number of people pay is to be considered as an aspect, because the SEO takes a long time, so no profit before, must be able to ensure that the team staff neat, wages must be guaranteed, this is a very realistic problem.
Four, failure: In fact, anything can not be 100% sure, and do SEO is even more dare not to guarantee success. The internet continues to develop, and the search engine algorithm has been adjusted, there may be space, domain name, algorithm changes, such as the revision of any one of the problems caused by errors in accidents. We all know that some sites, spending a certain amount of time, manpower, material resources, but in the end ended in failure. Therefore, the failure is to do SEO must take into account a aspect, so we do not rely entirely on search engines, but need to diversify the way to promote.
V, change: The change here refers to the success of the optimization, the site through the SEO to get a lot of traffic, achieved most of the success, but at the same time our flaws will be exposed, that is over-reliance on search engines. If the site most traffic is from the search engine, then once the algorithm changes, it will lead to a very large site traffic changes, but also may be a fatal blow. Therefore, frequent changes are also one of the hidden costs to be considered.
Here, through the above five points to everyone to share the cost of doing SEO, in fact, any kind of thing is beneficial must have the disadvantage. We see that it is the low cost of the one hand, but not to take into account its shortcomings. This article according to their own views and share these content, that is, we want to do SEO outside, but also try to expand the flow through other means to promote the brand. Early to rely on search engines, and later put this dependence as far as possible to reduce, after all, the lower the risk, our chances of success is greater. Well, today is here, this article from: Shenzhen website construction, Web site: http://www.zijiren.net, also welcome reprint, reproduced please retain the copyright, thank you!