101 metrics for a perfect website. Part 8. Seo

The last step of the perfect website is to let more people find you. Search engine is the most ideal way to promote your website. optimizing your website for search engines makes it more in line with the search engine recommendation specifications and significantly improves your ranking in natural search. Our Seo rules include:

Each page of the website should have the title, description, and keywords that match the content on this page.

Each page of your website should contain three meta tags: title, description, and keywords. Their values should match the content on this page, especially keywords, they must appear in important locations on this page and maintain a certain density. Keyword selection is very important. First, they must match your content. Second, they are easy to think about and not too popular. Too many popular keywords are often competing, making it difficult for your website to win.

Keywords on each page must appear in the page content and have a certain density.

Do not list words that do not exist in your page content in keywords meta tag. keywords must reflect your page content and have a certain density, that is, words that appear only once in the content should not be a keyword candidate.

Key words should appear in the key position of the page, such as the front of the page. It is best to use tags such as strong, H1, h2.. H6 to modify keywords.

You should use the words you pay attention to as keywords. The words you pay attention to in the content should be bold or appear in tags such as hi and H2, the search engine will also.

Pages to be indexed by the search engine must use static addresses.

Some Dynamic Pages often need to pass parameters using query strings in URLs to dynamically output content. For such pages, the search engine often does not include them. Therefore, any page that you want to submit a search engine record must use a static address. You can use the URL rewrite technology to convert a dynamic address to a static address.

Do not use the automatic jump door page, do not use the Meta Refresh tag

Doorway pages is a cheating method that will be punished by many search engines. It lists a lot of content optimized for search engines on the homepage of the website, this content is intended for search engines. For real visitors, the automatic page Jump technology is used to bring visitors to the real pages of the website. Currently, search engines can easily crack this trick and impose severe punishments. Therefore, such Seo cheating measures should never be used. At the same time, you should avoid using the Meta Refresh label to prevent the search engine from mistakenly thinking that you have used the automatic jump door page technology.

Search engine spoofing is not used

Before outputting the page content, cloaking first analyzes whether the visitor is a real robot or a search engine robot. If it is a robot, It outputs content specially optimized for search engines, if it is a real visitor, the real content will be output. This deception will be severely punished by the search engine until all your rankings are cleared.

A website must contain a site map that meets the sitemaps.org standard or other criteria recognized by search engines.

Currently, Google, Yahoo, ask, and other search engines Support site maps in multiple formats, this will help search engine robots capture your site more effectively to improve your search engine performance. Sitemap is an XML file that lists the addresses of all pages on your site that need to submit a search engine, their importance, and update cycle. You can go to www.sitemaps.org to obtain the detailed sitemap protocol, or use the sitemap online generation tool to help you build your site's sitemap.

　Regularly update websites so that search engines can collect your content regularly

If you never update your content, search engines will gradually lose interest in you. In fact, users will also.

Your content should contain links that match your site, are excellent, and are connected to other websites.

Search engines will add extra points when they think that your links are excellent resources and these resources are closely related to your content. Provide some excellent external links for your content and help your users get more resources.

Avoid as many flash applications as possible

When you use the flash welcome page or the entire site is flash, the search engine will get nothing. Currently, the search engine cannot identify Flash content, so unless you are a very avant-garde artist, your website is only visible to a few people. Otherwise, do not use flash in large quantities. Be cautious with flash for enterprise websites.

The navigation system should never use flash.

The search engine goes deep into your site through the link provided by the navigation system. If you use flash navigation, the search engine cannot capture your content. Flash navigation is also a big taboo in terms of ease of use.

Do not use the hidden text spoofing Search Engine

The hidden text uses the same color as the background, which is invisible to actual visitors and can be seen by search engines. Therefore, there were many such applications in the original Seo skills, put a large number of keywords in hidden text to cheat the search engine. The current search engine can fully detect this trick. Never do this, otherwise you will be severely punished.

Increase keyword density without repeated content

In order to increase the keyword density, some websites use a large number of duplicate content. In fact, even if the search engine permits it, repeated content is not respectful to users and is a waste of time, moreover, search engines have countermeasures to punish repeated content.

　The key content of the site should be recommended on the homepage in the form of static links

The homepage of a website is important to both users and search engines. You should add the key content of the website to the homepage through static links to increase the weight of the content.

Do not use frame

Frame is an outdated technology for website construction. It is more suitable for some special web programs. Frame makes people feel that your website is not transparent, each page of a transparent website has a clear address displayed in the address bar of the browser. At the same time, the search engine generally does not capture the resources in the frame, so that your site cannot be fully indexed by the search engine.

The final output page content is completely static and does not dynamically generate content using JavaScript, DHTML, Ajax, and other technologies.

Your content should be completely statically output to every page. Do not dynamically generate content using JavaScript, DHTML, Dom, Ajax, and other technologies. Such dynamic content cannot be captured by search engines.

An everlasting truth about Seo is

Your website is designed for your users rather than search engines

Increase your page rank value

All of the above are intra-site Seo. In addition to intra-site Seo, you should also actively promote your website outside the site to increase your page rank value, in the search results of the same keyword, the higher the page rank value, the higher the ranking, so increasing the page rank value of Your webpage is the core of off-site Seo.

Page Rank calculates the quality and quantity of out-of-site links obtained on your webpage. you can post articles on excellent industry sites, you can obtain high-quality out-of-site links by attaching links to your website. You can also attract links to other sites by improving the content quality of your website. No matter what method you use, the most basic principle for improving Page Rank is to provide high-quality content on your website.

This article is provided by comsharp CMS official site