Difficult to solve the food and beverage industry trends downward Trap

In recent years, this term is more and more common, we can not only in the IT related information column to see its presence, and even in some comprehensive news page can be easily seen.

True. Offline business combination of online drainage Such a method, can bring a lot of orders, but whether it can solve the food and beverage industry trends down the trap? I find it very difficult. After all, when an economic cycle occurs, the shuffle still needs to be shuffled.
First, "a meal" appearance, which is good or bad? The author is not cooking. Since the group has appeared, the opportunity to dine out adds a lot. However, a very obvious trend has been found-more and more group-buying restaurants are showing. Not because of group buying and bring exuberant popularity.　　It is a trend of declining popularity. After entering the 2014 months, the author has even tried several times "the meal" the taste. Such an increasingly common scenario, so that the author of the role of the effect of thinking.

What do you mean "a meal"?

In fact, it's a huge restaurant. There is only one table of guests.　　A few waiters surround you with services that include floor supervisors, waiters and aunts who send vegetables, and more staff than the number of customers. However, such a restaurant operating dire is not due to the poor environment. After all, the author of this several attempts to "on-the-house meal" belongs to star hotel level.　　And the price is not expensive (group prices less than 200 yuan), and even WiFi provided, service attitude is very good. But why do restaurants with so many advantages have such dire? Maybe we can just explain it from the market economy cycle.
Second, the market economic cycle of the implementation of the Law no matter what industry has its own market economy implementation cycle, only some industry economic cycle will be relatively short. And some will be longer.

A normal industry market economy cycle is four stages of prosperity, recession, depression and recovery. I like studying economic history very much.　　As I think, the human economic history can reflect a lot of things, after all, the sun is no matter what novelty, the cycle of history often have its same traces exist. Because I do not have the food and beverage industry in the economic cycle of the law chart, so only can be known as the economic barometer of the Gu==shi map to carry out the relevant instructions.

From what we can see. From 998 to 6,124 here, it belongs to a a-share before the prosperous period. In fact, from more than 4,000 points we can feel that a-share has entered the stage of irrational prosperity. So from 6124 to 1664 this stage, is the rapid decline of the recession period.

The period of the recession is characterized by high speed and relatively short time, but then a rebound period occurs. This is the range between 1664 and 3,400 points. However, because the rebound period itself is only the market because of the decline of the hasty and self-adjustment. It's not a reversal, so it goes into a long recession. The biggest feature of this time is the economic downturn, long duration, although there will be a lot of seemingly good opportunities, but later found that these so-called opportunities are actually meat grinder.
Third, is it possible to help the catering industry? is the catering industry now in a slump? Because the author is not engaged in this industry, so do not understand the actual situation of the industry, but the author as a frequent out of the dining customers.　　The situation that has been witnessed over the years is not optimistic. Buy from the first appearance when the restaurant is not much, even those who accept group buying is still popular more prosperous to see, at least, for example, many high-end restaurants actually appeared in the "dire" condition to be much better. Over the years, especially since the 2013, the state restricted "three public consumption" began. The actual operating conditions of many restaurants are deteriorating.

Group buying is a popular mode of operation in China at the moment. Many friends will buy coupons and then go to their favorite restaurant for consumption. Since 2013 group buying site Shuffle. Now there are fewer buy nets, many others will focus on Baidu glutinous rice and the United States to choose between the group.

In particular, Baidu glutinous rice This period of time to create the kind of group discount model. More in a short time to attract a lot of people into the fans, just now we are very difficult to see the kind of "you sing Me debut" Feeling, even the group buy site hard performance, but as the offline business.　　How much is it that makes money profitable? The author before and a former restaurant industry friends after chatting found that although he recognized the group buy network can bring a certain source of customers, but he felt from the buy network to the customer is just a very random customer. It's hard to be a regular customer, and he even has this feeling.　　That is, since the purchase network appeared, their old customers are less. Although this is only the other side of the word, but this situation may still be worth thinking about. Drain from the line to the merchant below the line. This is a very good idea, but when more and more offline merchants start to participate in the middle, then the online customers will be scattered. The author in the group buying site before, come and go are to the several familiar restaurants to eat. However, when the group purchase site appears. The author will be the site above the dishes, prices attracted. So in Guangzhou ran to run, almost to buy online restaurants have eaten it again. Just can let the author "eat over ruminate" but little less.　　There are only a handful of cafeterias. Is it possible for the catering industry to be able to overcome the difficulties? The author thinks that is just a channel of catering industry, I even feel extremely. The advent of the. Will speed up the shuffle of the catering industry – for consumers. Their choices will be more diversified as a result of the emergence of the.

Four, the user is more easy to know the restaurant good and bad "happy families are similar, unfortunate families have their own misfortune." "As a key to a closed loop, it comes from the user's evaluation of the merchant.　　A business hypothesis is done well, nature can get the customer's pleasant reply, then the people of the business will naturally bring a certain increase in tolerance. But at this stage. There are still some businesses still do not know how the network evaluation will bring their own impact.　　They will simply feel that group purchase but for themselves to bring a certain source, so will not be in the food materials and service attitude to pay attention to.　　When we pay attention to the evaluation of group buying network, it is not difficult to find some of the more interesting situation, that is, the current customers are far more than a few years ago many other, and even some people will be drying a single, sun photos, of course, this is due to the purchase site to spare no effort to promote the credit. When we can learn from the vast amount of evaluation of a merchant's comprehensive score, will certainly directly affect our purchase choice, "ether effect" will certainly appear in the future group buying business-to make good better, bad and worse.　　A lot of others, less and less ... It makes it easier for consumers to know the good and bad of a restaurant, and easier to get a good restaurant to have a lot of other customer resources.

V. Summarize when the market economy execution cycle is declining or even depressed. Businesses are bound to do everything they can to protect themselves.

However, in the era when the information was not developed, shops very easy to appear, they will kill the consumer to say. It's just that in today's era of very advanced information. We are able to easily know the good and bad of a business.　　Although for many food and beverage industry practitioners, it is only one of their channels to attract customers, in fact, it is not just so simple to exist. As a result, although the food industry is difficult to solve the downward trend of the plight, but can let many other consumers know which restaurant is more worthy of their own patronage. After all, we didn't know who was swimming naked when the tide was back. Let the good better, let the bad worse, the key is the user after consumption of the huge feedback information.

Network is a channel of mass communication, and many others belong to a kind of business operation mode.　　This mode is easier for those who aspire to survive the development of high-quality businesses to get a lot of other opportunities to show. Perhaps in the next very long time, the "meal" will continue to appear. It's just. Suppose those restaurants are really hoping to spend the food and beverage industry "winter" words, practice their own corporate skills, use a lot of other network channels to promote, so that consumers more confident to come to spend. In order to make themselves not to be shuffled, it will certainly be in the economic recovery of a seat of their own!

Difficult to solve the food and beverage industry trends downward Trap