Google recently included and PR changes to bring new opportunities for SEO

As the leader of the global search engine technology, Google has established a unique position and reputation in the eyes of global users by virtue of its technical advantages and the clear-cut pursuit of objective search results. While the global market dominates the first place, it is not a satisfactory development in the mainland market. After the storm that pulled out of China, the search market position in the mainland appears to be more vulnerable, the Chinese search field has further let Baidu consolidate its position, which also helped to make Baidu in the United States after the public song, the latest market capitalisation has surpassed Tencent to become China's market capitalisation of the first U.S.-listed technology companies.

However, as long as you keep an eye on Google's dynamics, from its every move and public stance, it can be seen that it has not completely abandoned the Chinese market, can be said to retreat, looking for opportunities is more suitable to describe the choices and actions Google made. Think of the original because of Google's implied position, let countless internet practitioners think it want to give up its PR system, ready to re-establish a new yardstick to measure the quality of the site, the PR value in a large six months after the sudden update, thoroughly broke the industry's estimate and speculation.

According to the author for Google has been the search optimization practice and summary, from the hands of multiple sites synchronized practice has been concerned about and tracking Google in the search, ranking and PR value of the dynamic, and therefore the first discovery of the PR value to update the first time in the A5 forum to inform, At that time the face is almost exclusively query, but then after one months finally began to appear in the PR medium-scale update, but also aroused a lively discussion webmaster, the past will only blindly say that Google has given up the PR of the people in the fact that finally gave up the blind obedience, began to face the facts.

Only by constantly keeping practice, from the practice of discovering and summarizing any of the relevant changes in order to achieve the search engine development trends in a timely manner, and then take corresponding countermeasures, to advance the layout, and benefit from it. For some time recently, Google has made some adjustments, some of the adjustment is still quite large, thus bringing out some of the opportunities for SEO, especially for the more reliance on Google's foreign trade-oriented Web sites, actively use these adjustments for the site to improve the collection, weight, ranking and PR value, has a more important role.

One, the collection adjustment is obvious, the rebound indication implied return intention.

The author's hands of several sites in the experience of Google threatened to withdraw from mainland China, included a nosedive, from hundreds of thousands of of the final fall to a mere 1000 of the number of collected, and this included on the large reduction of the site is now on many sites, the main reason is because Google moved the server to Hong Kong, But at the time or now, I do not believe that it will really quit the mainland market, after all, a profit-driven enterprises can not give up the Chinese market such a large piece of cake. The subsequent action confirms my judgment, from the last two months, Google has been included by the slow and rapid collection of increased, and gradually increased strength, my hands and friends of the site included in the number after a great decline has now recovered to the original level of three-fourths, and this increase has not stopped, The phenomenon suggests that Google has begun to take the first step towards a renewed focus on the mainland market, a move that the top brass has hinted was not to contemplate abandoning the Chinese market in the first time. Thus, for the need for Google optimization of the site, the need to focus on the opportunity to seize this period of time, a lot to add fresh content, to maintain the regularity of batch updates, the opportunity to further increase the number included.

Second, the PR maintain continued to update, the strength further increases, the algorithm has adjusted.

After nearly a year of PR controversy, in more and more singing empty PR value, that PR will not update the time, Google low-key began to carry out the PR value of the update, from small to medium scale, until now still carry out this update work, make station webmaster also received some positive stimulation, After all, the PR value is equivalent to the weight of the site, reflects the rating of Google to the site, no matter in the exchange of links, or to obtain a higher ranking and included, have a positive impact, so the general webmaster attention. This update not only has a larger scope, and the duration of the long until now is still in progress, yesterday according to A5 forum users of the newspaper has a station from the PR0 directly up to PR5, and the author of the station also appeared in the PR from 0 directly up to 3 of a number of phenomena, this shows that Google for the PR of the update efforts. At the same time, another phenomenon worthy of our attention is that Google to the PR update measurement of the adjustment of the algorithm, summed up the study of the PR rise of the site in addition to the main high-quality outside the chain driven, but also in the content of high quality, frequent update characteristics, These reflect the new PR evaluation system in the proportion of the content of the site is gradually increasing.

Third, keyword ranking optimization, the new station has more opportunities.

In the optimization of keyword ranking, Google's most characteristic is its original "sandbox", mainly for the new site in the acquisition of a certain ranking, will put it into the sandbox for a certain period of time, in this period if the new site to achieve high-quality updates and outside the chain, Can be released again to regain the same rank as before. Based on a recent period of new site optimization practices for Google rankings, the author found that it for the new site inspection time than before there are signs of relaxation, compared to the previous sandbox period from January to longer time, now the new online site can be completed in January that the inspection, fast in half a month time is released. Of course, the specific approach is still to maintain the construction of high-quality outside the chain, maintain frequent high-quality content updates, but now this period because of Google's intention to return to China's background, so in its SEO optimization, we can have more opportunities to make optimization more effective, To achieve better results through targeted optimization. We can try a lot in concrete practice, make full use of the rare opportunity that the Google adjustment brings in this period. This article by Soy milk machine has a good net or no net good http://www.byaad66.com/original starting, reproduced please retain the original source.