Medical Industry website SEO How to break the ice out

In the medical industry to do SEO people know that the medical Industry Network Marketing Competition is very white-hot, first put aside from the SEO do not say, from the point of view of Baidu, and sometimes a keyword in the PPC top of the cost of one hundred or two hundred! and about SEO competition also comparable more let, in order to optimize up a keyword, Sometimes have to spend a lot of manpower and resources to do rankings!

However, the competition will never be an end! How to let the SEO break out in the medical profession? Yu Muqing in several years of medical optimization work, summed up the following points:

First, about the website title, the key words

1, the site title needs to be based on the preliminary planning of the site content to set, the hospital brand site and the specificity of the disease of the site's title is clearly a big difference!

2, according to the hospital (medical company) financial resources to set the title and keywords. For example, "Shenzhen Male Hospital" such a key word, in the promotion of the cost of Baidu as much as 100, if only a small hospital in Shenzhen or a small outpatient clinic, on one or two of the optimization and editing, it is clear from a single disease of the site to start, and give up the competitive key words.

Ii. on content

1, the initial establishment of the site, must be far away from the acquisition content. For the medical website, it is obviously unrealistic to do original content, but false original is also necessary. In particular, the recent Baidu to capture the site's crackdown intensified, more favored High-quality plateau content site, is obvious to all.

2, internal links do not program settings, be sure to manually add. The internal chain of program settings because the keyword is too rigid, and not good control, the overall construction of the site, is not a good thing!

3, avoid Toda. Should do more regional key words, and not for no reason to do national key words. The medical profession has its particularity, the flow is not necessarily good, the accurate flow can bring the high conversion rate! Of course, if you have the confidence that the hospital can be famous all over the country, you may not try to do a national keyword.

Third, on the website outside the chain construction

1, outside the chain construction and promotion of marketing combined. Outside the chain for the development of the site is very important, but we do in the medical industry outside the chain, we must not do outside the chain to do outside the chain, but should pay attention to and promote marketing combined, so as to maximize the benefits. Good promotion of marketing platform can also provide high-quality outside the chain, such as news source soft, classified information platform, the website, the question and answer platform!

2, outside the chain construction should be broad. Why should it be broad? Some medical seoer caught a high quality outside the chain platform, on the doom in this platform to do outside the chain, may be in the short term will make the site weight has been raised, but once this outside the chain platform was down right even by K, the impact of the site is also fatal!

Okay, it's Yu Muqing. About the medical industry site in doing SEO needs to pay attention to the problem, write very fine, are I do medical seo years of experience Summary, if there are objections, do not cock me. Article by the Shenzhen Male Hospital http://www.szfk120.net/released, starting A5, respect for the work of the author, reproduced please keep the URL!