What are the differences between Baidu and Google SEO?

What are the differences between Baidu and Google SEO?

First: Baidu and Google SEO have different word segmentation methods.

Baidu is different from Google's SEO-optimized word segmentation method. Baidu is China and Google prefers English. Therefore, Baidu and Google are different in word segmentation. Baidu Google word segmentation technology is very different. Only Baidu can better understand Chinese. When Google does not know the word segmentation, it should use the text link to prompt it. This text can be used no matter whether it is outside the site. We may all have this experience. The main keyword of our website has clearly ranked first page of Baidu, but Google has ranked second or third page. Why? After research, it is found that Baidu and Google have different word segmentation methods. Therefore, we must provide a link to the text of the keyword.

Second, there are differences between Baidu and Google SEO-optimized page indexing.

There is a difference between Baidu and Google SEO-optimized page indexing. The main difference is that Google is very tolerant of image sites, even if there is not much text content, it will be included, however, this is not the case for Baidu. It is difficult for Baidu to recognize images. When a spider crawls into our page, it cannot be reached. Baidu's image recognition capability is poor, therefore, Baidu should first observe the cycle before any exception is detected, and there is not much Google to be included. Google accepts image sites more than Baidu. From this point of view, when we optimize our website, we should optimize our website based on the differences between Baidu and Google's content. We must do a good job in content, images, and text.

Third, there are differences between Baidu and Google SEO-optimized external links.

There is a difference between Baidu and Google's SEO-optimized external chain. The main difference is that Baidu is very surprised at the number of chain links, but it also attaches importance to quality. However, Google is more important than Baidu in terms of external chain quality. From this point of view, Google's internal link weight is relatively high, and Baidu's external link weight to the home page is relatively high. Therefore, when optimizing our website, we should do a good job in both the number of external links and the quality of the external links. This is done, so that Baidu and Google can develop simultaneously.

Fourth: there are differences between Baidu and Google SEO-optimized external link anchor texts

There is a difference between Baidu and Google's SEO-optimized external link anchor text, which is mainly manifested in: Baidu and Google both value the anchor text external link, google pays more attention to the external link anchor text than Baidu. For example, the authority of a person must be the weight of a website, and the comments of others must be illustrated. Baidu pays more attention to the authority of this person, while Google pays more attention to the comments of ordinary people, that is, the user experience. They place different values in different directions, so different indexing situations may occur. But for our webmaster, what we need to do is to pay attention to the number of external link anchor texts and the quality of the external link anchor texts. In this way, we will optimize synchronization between Baidu and Google.

The above four points are about the differences between Baidu and Google SEO optimization. As the webmaster, we have mastered the differences between Baidu and Google, so that we can find better optimization methods for Baidu and Google, only in this way can we win in a hundred battles. As the saying goes, "know yourself and know yourself" can be invincible. This is the truth. Baidu and Google must be well utilized to facilitate the development of our website. The Internet relies on search engines, while the search engine also relies on Internet websites. There is no conflict between the two.