Four moves to avoid excessive SEO Optimization

In the process of website optimization, many people will often apply all the optimization methods they see, but this will often lead to excessive optimization, excessive optimization is even more harmful to the website than optimization. You only need to pay attention to the following four aspects to avoid the Frequent excessive optimization in the website.

Keep original to avoid data duplication

Content has always been the most important part of the website. When we publish content, we must avoid publishing existing duplicate content on the network, even if it is not an original article, you must also modify the title and paragraph of the content. Otherwise, the same web page will usually reduce the weight of the page. Over time, the importance of the website in the search engine will become lower and lower.

In addition, some CMS programs may also cause data duplication. For example, the content is displayed in two ways: static pages and dynamic pages, however, the displayed URLs are completely different, which makes the search engine think of as duplicate content, thus reducing the weight of the website.

In a general CMS program, the repeated content query function is available (figure 1). Based on these functions, we can easily query duplicate titles in the site.
 

 

 

The quality of friend chains should be more refined

In the last issue, we introduced some correct methods of friendship link exchange. In fact, there are also many considerations related to friendship links during Seo optimization. For example, you must avoid website links pointing to websites with low quality or a large number of Duplicated content, which will often lower your website rankings.

In addition, if there are too many external links imported to the website, for example, if more than one hundred links are exchanged, the weight of your website will also be affected.

Clean pages Remove extra labels

Because marking the content importance of keywords on a page can improve the ranking, many webmasters often add many tag elements to the page, for example, the keywords are thickened, discolored, and H1 labels are added. However, the excessive use of such labels will have a negative effect. Even for optimization, the website pages should be clean and tidy, and code specifications should be made to avoid the use of the same tag in large quantities.

TIPS: Many Seo webmasters will use the hidden text method for optimization. As a result, many keywords can be added, but users often cannot see them, however, such an approach is usually considered by search engines as cheating and thus downgrading.

Keywords for building a site with a normal mind

Over-stacked keywords are the most common optimization methods. This method is usually to repeat a large number of words on a page to achieve the top ranking. In this case, the number of keywords on the page exceeds a certain proportion, which not only ignores the user's browsing experience, but also often plays a negative role.

To know whether there are too many keywords, we can use keyword density detection tools to detect whether there are too many keywords (Tool address: http://tool.chinaz.com/Tools/Density.aspx), just enter the URL and keywords, you can check whether the optimization is excessive (figure 2). the keyword density should be within 8%.