General industry B2B portal advertisement production and testing standards

Every time we make a new advertisement, we have to think about whether the advertisement is attractive, whether it reflects the features of the product to the maximum extent, whether it is consistent with the entire page, etc, people often make some basic mistakes because they cannot call all their experiences and ideas at once. Therefore, the following basic standards have been drafted for website design, production andProgramDeveloper reference. At the same time, we must understand, study more, read more, think more about why, take the height of the researchers to view your work, and then you can make progress.
 
(1) colors and styles of advertisements

Be sure to coordinate with the whole site. Do not use taboo colors to attract more advertisements. The style of this website determines to avoid all the dark colors such as black, dark blue, and dark green, because it is totally different from the concise and bright style of the whole site, this will reduce the quality of the whole site page. However, it cannot be completely different from the parts around the advertisement. Otherwise, such an advertisement cannot attract everyone's attention.
 
(2) image processing and advertising background

Advertisement images must not be changed. This is absolutely not allowed, but it must also be processed by some art. At the same time, the background of the advertisement color cannot be filled with a non-gradient color, must be rich in color, such as: blue and red, itself is a color, If we gradient, it will become a combination of thousands of colors, in this way, the visual impact on people will be more relaxed and more comfortable, such as cell phone screen.
 
(3) font, color, and style of Text

The font application must ensure that we can see it clearly. Otherwise, the font will be more beautiful, and it is useless for those who browse the advertisements. The color of the advertisement font on this website should be big yellow; the relief and watermark in the font style can be used, but cannot be too prominent, especially the main column advertisement. We can refer to the advertisement images made by Sina and the advertising alliance. In order to highlight the ad focus, the key words in the ad words should be changed to color, different fonts, and different fonts.
 
(4) AD flashing speed

No matter how nice your advertisement is, whether it is dynamic or dynamic, you must ensure that your users can read the main text and stay for about 1 second before switching to the next scenario, otherwise, the advertisement will only have a gorgeous appearance, but will not be of practical use. At the same time, when the advertising word is displayed, it is necessary to switch to the second scene as soon as possible. Do not gradually disappear one element in the first scene. Simply put, you can start to read it with your animation, at the end, why do you want to see the animation disappear one by one? At the same time, we must ensure that advertisements are dynamic and dynamic.
 
(5) advertisements must be able to clearly express their artistic Conception

The Artistic Conception of an advertisement is very important, and determines whether the target user wants to click it. For example, the inquiry style, the verbal style, and the product introduction style all have different artistic conception. Generally, people may want to know the answer after reading the answer. You may think that you are very good and powerful, it is full of recognition and worship for the content of the advertisement. In product introduction, you must be able to express the characteristics and advantages of the product. For example, if you want to apply for an advertisement for a car dealer, the advertisement is: high-paying recruitment, computer plate-making, and car-filing. At this time, you must highlight high-paying recruitment.
 
(6) Advertisement format and size

Our website is a website that emphasizes user experience. It cannot be affected by advertisements. Standard advertisement format: for advertisements with relatively large width and height and with relatively complex effects, Flash is generally used. For small advertisements, use GIF as much as possible. If there are too many advertisements on a page, A large number of GIF animation or JPG static advertisements are required. Otherwise, too much flash will slow your page access and may crash. At the same time, all advertisements should generally not exceed 100 K, which is the best if it is less than 30 k. a page can allow a small number of complex advertisements to exceed 100 K.

This general advertisement production standard applies to the advertisement testing of commercial websites such as integrated portals and B2B portals. It may not be suitable for the advertisement standards of Enterprise websites and does not include more production technologies, the incomplete part will be supplemented. Designers are asked to follow these general standards first after making advertisements, so as not to make some low-level mistakes and improve work efficiency. The Advertising planners or project owners should also review the prepared advertisements according to the standards and confirm them with the customer.