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There are many built-in tags in the head part of a webpage. entering these tags in a standardized manner is very helpful for website promotion. Meta Tags are special HTML tags embedded in your webpage, contains some hidden information about your webpage. The purpose of the meat tag is to explain to the search engine what information is related to your webpage. For advanced search engines, HTML meta tags are nothing new. But in any case, it is indispensable for a good web page.
When you plan a search engine optimization policy, Meta Tags are very important. However, adding meta generally does not help you get a better ranking in search engines. There are several meta tags, but the following are important: description tag, keywords tag, and Title Tag (strictly speaking, title is not a tag ). These labels are especially important when you refresh tags from time to time. If you want the search engine to index your website, the HTML Tag redirection (redirect) label and robots tag will be used.
Note: Only 20% of the web pages in the questionnaire use the "keyword" and "Description" tags (that is, keyword, description)
The following is an example of the two labels:
<HTML>
<Head>
<Title> leading network </title>
<Meta name = "Description" content ="Home Decoration designer procurement platform">
<Meta name = "keyword" content = "designer home, China leading network, ---"> </Html>
<Body>
<Div> <a href = "http://www.lingxiannet.com"> leading network-Home Decoration designer procurement platform</Div>
<Body>
Multiple keywords are separated by commas.
Title Tag
The title tag may be the most important tag on your web page. It is the most visible part on your web page. Put it before description and keyword. It is best to add the keyword of your website to this tag. The title tag plays an important role in search engines. It is best to put it in front of other meta tags, which is more conducive to your website ranking. (Note: Some search engines rank by the letter priority of the title tag, and try to use the start letter in your title) the title tag is the first one that people see about your website in the search engine, so try to make it simple and clear. Let people know what your website is about at a glance.
Description label
The description tag is behind the title. It can be a short sentence (one or two sentences ). Describe your website. Like the title tag, this is what people click to link to your website in the search engine list. These descriptions will encourage people to browse your website rather than your competitors. (The description cannot be too exaggerated. Otherwise, when a visitor finds that the content is not what you say on your website, he will quit soon .) Many search engines can describe about 150 words, so make sure that your description is less than 150 words, otherwise, the search engine will automatically cut out the excess parts, resulting in incomplete descriptions of your website. Search engines think that the keywords in the description are far more important than the content in the web page (as if this is not so obvious now ). As mentioned above, it provides very important information: Make sure that your description correctly reflects the topic of your website, and try to add your main keywords to the description, the more META keywords, the greater the meaning. This will highlight your keywords.
Most search engines (except Google) now support descriptin tags. If you do not use it, you will lose the possibility of ranking first.
Keyword tag
Compared with the description and title tags, the keyword tag is not that important. Some search engines ignore it completely, but using the correct keyword tag is still effective for improving the ranking.
In addition to search engines, it is generally invisible to people. A keyword tag is a hidden tag that provides search engines with a list of keywords or key phrases related to your page. You can use corresponding tools to find a series of keywords that apply to your website. (Note: A keyword tag can only contain a list of keywords related to the content on your page. All the keywords here must be related to the page content .)
Tip: organize related keywords on each page. Each page must focus on different products or content. Listing full keywords in tags is not good for improving your website rankings. Multiple keywords are separated by commas (,), which indicate the meaning of logical "or. A space indicates the logical "and ". This is required to formally describe keywords in the keyword tag. However, many search engines separate keywords with spaces to search for more relevant results. In this way, the search engine combines the keywords separated by spaces in a certain way. You can try two methods to see which one is more suitable for you.
Keyword should not be repeated 3-6 times in the same form. Generally, this is regarded as the largest number of keyword duplicates (as if it has changed again ). Therefore, try to avoid repeating your keywords again and again. This is spam (keyword spam) for every search engine, and you will be punished accordingly. Most search engines allow you to use up to 1000 characters in a keyword tag. Generally, using related keywords for each page will increase your website ranking. An important factor is keyword redundancy. If one keyword is a character and your keyword tag contains 100 characters, the keyword redundancy is 1%. The search engine will use Algorithm Calculate the redundancy of your keywords for every important word or phrase on your web page. Removing unnecessary keywords helps increase the ranking of your website.
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