How do I analyze competitor websites before Seo?

Only when you know yourself and know what you are doing can you be defeated. Our Seo process is a smoke-free war. Only by fully understanding our opponents can we start our pursuit war, that is, the goal set I mentioned earlier. So what information should we analyze from our competitors before doing seo?

1. Search Engine indexing, reverse link, and PR value: here you can view the website information and the snapshot update date. You can start your work and plan your work only after you fully understand the information. However, you must update your website frequently and diligently to increase external links.

2. competitor links: the role of external links and internal links is believed to be understood by everyone. It is the vote given to you by the link to your site; while the internal chain enhances the connection between your pages, it can also be understood as the transfer process of mutual weights. Therefore, we only need to know about the competitor's links, the internal chain is fully implemented, the external chain must be exceeded, and the external chain weight is very high for Google, which everyone knows, therefore, no matter what search engines we target, we need to work on external links.

3. Website analysis: includes the website structure, content, title, description, keywords, and layout. This includes whether to use the DIV + CSS structure, whether to use JS call and CSS call, whether to add the alt attribute of the image, how to describe the title, how to describe the description, whether there are missing keywords, or gaps, whether the keyword layout follows the top-to-bottom, left-to-right, and density.

4. User Experience and content: whether the content of the competitor's site is original or collected, the update frequency, and the distribution of keywords in the content. The so-called User Experience refers to the functionality, content, and ease of use. Avoid typographical disorder and keyword accumulation.

After you fully understand and grasp the above four points, you can make a detailed goal plan, that is, strategy. Of course, strategy cannot be changed. When appropriate, we can change our tactics. Therefore, in practical use, you need to flexibly adapt your tactics, to adapt to various search engines. Only when you have prepared yourself before Seo can you have a mental foundation. What do I need to do, how long it will take, and so on? It is an indispensable step for you to win a good ranking!