How e-commerce improves website conversion rate: Google's 9

According to a recent report from Google in the UK, the UK's online sales market has increased by 71% in the past two years, but users have only increased by 0.36% in favor of online shopping experience in the past. In addition, the use of shopping carts has been reduced by 50.1%, the data shows that there is still much room for improvement in the user experience and website conversion rate of shopping websites. Google UK also put forward nine suggestions for improving user experience and website conversion rate:

1) Bring customers to the right page (Bring me to the right page)

This is mainly for the ad login page: The Ad links to the correct page. The Screwfix website links ads to pages that match the ad content instead of the search results page, reducing the bounce rate by 20%.

2) Make your homepage useful)

Let the homepage play more roles: Brand influence, product display, user guide, etc. More th> N the home page of a website has the following features: promotion information, clear navigation, clear Call to action Buttons, intra-site search functions, brand effects, and so on.

3) clear and effective website navigation (Help me navigatel)
Provides clear and effective website navigation: allows users to browse and continue operations accurately and quickly. The OSOS website uses clear drop-down menus, product categories, and effective intra-site search to help you quickly get to a specific page.

4) provide valid search results (Give me the right results when I search)
Providing effective search results can greatly help reduce the bounce of search pages and the final sales conversion. After the website finds that the website's search result page is too high to exit, It optimizes the search result algorithm, reduces the exit rate by 20%, and increases the conversion rate by 7%.

5) Display groups of products clearly)

The presentation of similar products should be clear and easy to distinguish and compare. The Schuh website adjusted the product density and image size on the product category page, increasing the conversion by 6%.

6) provide as detailed as possible product information as required by the customer (Give me the product details I need)

Provide as detailed as possible product information as needed by users. L The 'tur. de website adds product descriptions on their list page, and allows users to use prices or analyze and filter products, improving the conversion rate by 5%.

7) Make registry optional)

Do not force user registration. 23% of payment loss is caused by forced user registration.

Suggestion: You can purchase an instance without registration, make the registration process simpler, and let users know the benefits of registration.

8) Make it easy to buy or enquirel)

Reduce the burden on users, such as reducing the options of forms that users need to fill in, making the contact button more obvious, and simplifying the purchase process.

9) Reassure me)

Increase users' security and trust in the website. Such as convenient return, ticket elimination, clear and transparent fee notification, and secure payment guarantee.

As the saying goes,"Details determine success or failureThis is the case for online shopping malls. the nuances are often the same as a small search box that affects user experience, if we can improve the user experience by referring to the above nine Google articles, we believe that the website's conversion rate can be greatly improved.