How seo optimizes keywords

1. List keywords. Each website must have several keywords. Some websites even have thousands or even hundreds of keywords. First, we need to list as many keywords as possible. Note that the keywords listed are highly relevant to the website. The keywords listed can be short or long. They can be large search volumes or small search volumes. After listing these keywords, we need to analyze them based on Baidu, Baidu Index, and other tools, and then establish the keywords.

Some people may say that all possible keywords are listed. It seems that it takes a lot of time and it is unnecessary! No, all of them are listed to better systematically compare and analyze the advantages and disadvantages of each keyword, and help us analyze which words should be optimized and which do not need to be done; what is hard to do, what is easy to do, what is what we should give up, and what is what we should stick. For example, my air-conditioning service station www.111cn.net, when establishing keywords, I first listed various possible keywords and carefully analyzed the difficulty and traffic of each keyword, finally, determine four keywords with hierarchical difficulty. If you are interested, you can contact me offline. I will not introduce the specific operation process.

2. Statistical data. When you are doing a website, you will generally make statistics for the website. For example, my website uses cnzz statistics. You can also choose other statistical tools. Every day, visitors visit our website. Here we need to make full use of the statistics to see what keywords visitors from search engines come to your website every day, this is very useful for the mining of keywords with long tails. Of course, it is also crucial in some aspects of keywords. If you have been optimizing in an industry for a long time, it will be better. You can establish keywords based on the statistics in the site you have previously optimized. This will often make it faster and more accurate to establish keywords.

3. Keyword analysis tools. There are actually a lot of keyword analysis tools, there are free, there are paid. We should make full use of these tools when selecting keywords. For example, I mentioned Baidu's Baidu Index and google's google suggest (this tool can tell you a series of related words and their respective webpages) and google sandbox (this is for advertisers in google bidding ads), yahoo also has a free keyword selection tool for bidding advertisers, the Web site is http://inventory.overture.com/d/seachinventory/suggestion/ (this tool can tell you the number of times the keyword you searched for the first thirty days, one bad thing is English ). There are other foreign payment tools such as wordtracker and trellian, and I have never used them. I personally think we don't need to know much about them. With these keyword analysis tools, we can select the keywords needed for our website.

4. Competitor websites. Different people are working in every industry, so we have competitors. It is a good way to select keywords to analyze the website keywords of competitors. I like this practice very much. Every time I go to their website for a stroll, I can view the source files on their Web pages, view their files, and analyze their keywords. In general, it is best to select more than five representative competitor websites, and then compare them one by one to analyze the difficulty level, traffic size, and column the keywords, and then establish the keywords.

5. On-site investigation. When selecting keywords, you can also conduct on-site investigations. For example, you can go to my air-conditioning service station to find some air-conditioning users to make a survey report, when users are asked about the failure of the air conditioner, they will first think of the words to be searched online. Although this method is time-consuming, it is also a very good and accurate way to establish keywords.

6. Discuss with friends. After standing for a long time, you will have a circle of your own and some of your friends. If it is difficult to establish keywords, you can discuss them with others, some other people's suggestions can make you feel at ease. Do not worry about it. I am afraid that others will laugh at you or others will not help you. When my webmaster asks me to analyze the keywords of his website, I am patient, please help me carefully.

7. Select different keywords at different times. Selecting different keywords based on different periods is especially important during the optimization process. Because people may have different search interests in different periods, and the keywords will change. For example, on my air-conditioning service website, many people may search for "air-conditioning without cooling" in the summer. At this time, setting it as a keyword is understandable. If you set it as a keyword in the winter, it will make others laugh. Also, some new keywords are usually generated at intervals of time. When setting keywords, pay attention to these new keywords. This new keyword is generally caused by new products. For example, in the past, frequency conversion air conditioners were rarely used. This year, frequency conversion air conditioners have been well promoted, so I can add some key words about frequency conversion air conditioners when I am working on the station.

8. Keyword conversion rate. Regular keyword conversion rate analysis is a good method for website optimization and an important aspect for selecting keywords. We need to analyze which keywords can bring more traffic to our website in a period of time, which can bring us benefits, and then analyze the conversion rate of these keywords, these words are divided into three aspects: high-traffic, high-traffic, low-conversion rate, and low-traffic, high-conversion rate. Then, they are optimized separately and the key words to be optimized are selected, it brings greater benefits to enterprises or individuals.