How to analyze a competitor's site? How to Use competitors for Seo Optimization

How to analyze a competitor's site? How to Use competitors for Seo Optimization

As a website, no one can guarantee that the ranking of a website on a certain keyword is permanent, and no website ranking is positive.

Search EngineAlgorithmIt's changing. The website's strength is increasing, weakening, and competitors are increasing.

So how can we use the advantages of our competitors to optimize our websites so as to get a good keyword ranking in the search engine?

First, you must learn to analyze a website and a competitor's website. Of course, it must be a well-ranked website.

I have accumulated the following experiences.

1. query and analysis of website whois information

2. Analysis of Google's PageRank level and the world's ranking Alexa

3. Website Structure Analysis

4. Analysis of the Performance of this competitor's website in various search engines

5. Then there is a basic Seo optimization analysis.

For more information

1. query and Analysis of whois information on the website. You can query the registration information of this domain name, the time submitted to various search engines, the website history, and spam records.

This analysis is necessary because the age of a domain name is also rated in the search engine ranking. it is also the most basic. if your website has no problems in other aspects, let's ask ourselves if this is the reason. this is often because many seoer and webmaster ignored

2. Analysis of Google's PageRank level and the world's ranking Alexa,

The PR and world rankings of websites seem very simple and meaningless, but for those regular sites, that is, those without cheating, we can analyze whether the traffic of this station is high, because the Alexa ranking and PR ranking also include the traffic into the calculation. The ranking of a high-traffic station is very optimistic, because the search engine is close to the user experience, this query is necessary. Of course, there is no need to query rankings that rely on cheating. However, if you do not search, how do you know that competitors are cheating?

3. Website Structure Analysis

This is mainly to analyze the website architecture. With the friendliness of search engines, the basic architecture of many websites is Div + CSS, but it is also skillful, analyze the website source code of your competitor's website to check the website source code of your competitor.CodeMake up for the defects of your website based on this optimization.

However, through this query, we can also learn about the optimization of JS, Flash, and image information on the competitor's site. Therefore, this query is also necessary.

4. Analysis of the Performance of this competitor's website in various search engines

The ranking of each search engine is different, but not completely different. Often, a website has a good ranking for a keyword in a search engine, the ranking of this website in another search engine will not be worse. Therefore, we need to analyze the performance of this website in the search engine, however, this is not limited to querying the rankings of a competitor standing in a search engine for a certain keyword. We also need to query the indexing and actual internal capacity of this website, that is, the webpage display rate, because a website with a high weight has a high page display rate when properly configured.

5. Basic Seo Optimization Analysis

This analysis is to analyze the title, keywords, description, number of external links, location where keywords appear, navigation settings, keyword density settings, Forum structure settings of the competitor site, directory optimization and other settings.

I will only mention one point here, that is, the keyword density query analysis, because I guess that the website's ranking for a keyword in the search engine, the keyword density of the website depends on most of the top websites, website keyword density varies with different keywords, so analysis is required.

The last few points are added. This is the analysis process, but there is still a problem to be noted during the analysis. don't just analyze a competitor. Because it is only a website advantage, it is inevitable that this advantage is not necessarily a weakness. haha

After analyzing our competitors, we will analyze our own sites based on the strengths of our competitors and conduct Seo optimization for the deficiencies. However, in this process, you will often find that many opponents do not have certain advantages. This is an opportunity. This is an opportunity to surpass your opponent. If you seize this opportunity, we can surpass your opponent.