How to avoid the SEO work in the hand-hand interaction?

These two years, SEO practitioners have been a phenomenon: SEO from an individual behavior evolved into a group behavior. That is, the individual alone to the SEO personal reduction, more is to form a team or set up a company, we do SEO business together. Why is there such a trend? Because of social marketing, media marketing and other marketing methods for personal SEO is strong, but the substitution of commercial SEO is still limited. Personal SEO era, whether it is to find customers, build websites, do optimization is a person, the occurrence of the right hand fights is relatively rare, but when it is a team to carry out SEO business, there is sales, promotion, there is build station, then, the problem will be more prominent.

The mutual stroke phenomenon in SEO work

Customer Mutual Stroke

How to get customers? Of course, to win the trust of customers. How to get the customer's trust? Of course, you provide the service to be able to create value for customers. How to show the ability to create value? is the task of SEO sales staff. The most commonly used persuasion skill of salespeople is "anger law"--a website that will peer to the home page, then look for other businesses in this industry and explain to them: "We have lined up your peers to the front page, and you need to do so to surpass or defeat your peers." This concentration in an industry to seek customer practices, in fact, for the actual operation of SEO difficulties. We know that the basic mechanism of keyword ranking is the competition mechanism, the same keyword under the Enterprise, a rose, there must be a drop down. And the same industry enterprise optimization keywords exist a high coincidence, to achieve a number of enterprises ranked home, the difficulty is very large. Therefore, for the development of the SEO business team, an industry of homogeneous customers not more than 3. Too many peer customers, will certainly cause customers and customers fighting.

Technology Mutual Stroke

SEO technology is nothing but a few, such as content technology, code technology, outside the chain technology, group station technology, internal chain technology, shop technology, etc., you can use a technology to upgrade the keyword rankings can also be integrated operation of a variety of technology to upgrade rankings. The intrinsic logic remains the competitive mechanism. Hypothesis: A key word, there are 10 enterprises, we are mainly in the optimization of the chain, because your outside the chain of technology outmanoeuvred, ranking good, but suddenly one day, the site ranked lower, released more outside the chain, also on not go. This time, you may need to change other optimization technology, such as perfecting the content of the site, optimize the site code optimization, and so on. The so-called technology mutual beats, that is, when a seoer often use a technology to optimize the time, may rely on this technology, once there are other sites to use other optimization technology, you rely on the technology may not be so effective. So when a Web site is down, maybe it's time to consider a different optimization technique.

Staff Mutual Stroke

This phenomenon is very common in the network optimization company, because the effect of the final website optimization, is the result of our cooperation. But from the results we sometimes find it hard to figure out why. Especially when the site rankings drop, often lead to code personnel blame optimization personnel, optimize personnel accused content providers, after sales staff under pressure to blame optimization team customers. This is typical of the people's mutual stroke.

Some ways to avoid SEO business mutual stroke

The friction between subsystems and subsystems, personnel and personnel is normal, and we can take some measures to reduce or avoid this kind of friction. According to my own lead SEO team and optimization experience, I summarize some methods for reference.

Might as well try Business-to-business

Business-to-business industry to today, and the relationship between SEO has been very close, and some of the original intention is to do business-to-business Web site, now based on Business-to-business, the main business is actually SEO. When an industry in the SEO is too many customers, such as more than 10 or 20, give up the customer is a pity, but can not guarantee that all the customers in front, this is not realistic. This time, may wish to temporarily abandon the optimization ranking this promotion way, constructs an industry the business-to-business website. Focus on the optimization and promotion of business-to-business websites. Once this business-to-business site has a little bit, it can be one of the choices of customer network marketing, and also can provide convenience and help for SEO company.

Choose a little more precision

On the one hand is the choice of customers, the face of multiple customers, can only complete the task of limited customers, then select customers, it needs early precision, select those who are larger, willing to continue to carry out SEO customers; On the other hand, the choice of keywords more accurate, reduce the repetition rate between different customers, Differential rationing of keywords. Find the products and brands that each company features, and then assign keywords according to this technology. Not only allows users to find vendors according to key words, but also to consider the optimization of the difficulty of keywords.

Strengthen team management

Construction station, promotion, optimization, planning and other teams to communicate on a regular basis, although doing is different work, but the work is to undertake and related to each other, especially in the face of the decline in the site rankings, not mutual responsibility, but each part of the promotion of the work level, to achieve the normalization of the rankings.

SEO work is a very pursuit of efficiency of the cause, mutual fight is internal friction, to avoid such internal friction, is very necessary.

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