How to build a team of SEO with executive ability

Now the enterprise or the team are talking about executive power, visible execution in all projects accounted for a large proportion. So for SEO is also a more important link; If you do SEO, team or individual implementation is not enough, is equal to this SEO project has failed half, then for SEO supervisor, consultant or enterprise How to build a executive team of SEO? Here's a question about executive power.

First of all, do a SEO project to communicate with the boss first, communication is generally required skills, for your boss, will not be afraid to bear the risk of people. A lot of times when people talk to their bosses the wrong thing is that they think the boss is a mercenary, feel this is more profitable to their own business to the project; in fact, some people in the writing program when the hype, so that ordinary people look at all ready to submit, but was not a ruthless call back. In fact, there is no need to boast in the scheme, SEO itself is the most cost-effective marketing way, the boss can also find a way to cheaper and more effective?

For the boss or the client to see the program to write clear reasons for each item, of course, some things are more professional, not necessarily let them understand, but must let them know what the purpose of doing so, the most important thing is to let them see investment and return.

For example: A keyword to do to have how many conversion rate, the site can sell a few products every day, the keyword can do to increase the number of sales, if not to do up the loss of how much sales, in accordance with the program to pay how much cost to you to bring how much traffic. In fact, the solution is to use data to illustrate the problem. There is the SEO and competitive ranking of the advantages and disadvantages are explained, I believe that everyone has their own measurement standards. Or is he able to find a more inexpensive and effective marketing approach?

Second, it is for their own SEO team. First of all to allocate the responsibility of each person, layers of progressive, as the project leader, do a good job supervision. There is no motivation for a team without stress and responsibility.

Fake Example: SEO project responsible for the site's overall SEO effect, then your staff outside the chain to the external link responsible for the issue, if you need a PR higher site exchange links, he did, he did nothing. If the overall SEO effect does not come out, you go to blame outside the chain of people said the other side of the export chain to take over, that can only explain a problem, you as the project leader is incompetent; This will also have a negative impact on the team. Obviously, you didn't specify the number of external links exported by the other site.

As can be seen above, for the team to communicate is more important, SEO itself is a to help you and the people you help establish good communication, to ensure that everyone in the team to know what you want to do, and then the distribution of responsibility must do a good job of the details of the provisions and division clearly, Let everyone in the team know what to do, how to do, establish a clear reward and punishment system, to ensure that the SEO project team in the process of operation, a link occurred in a problem can find the responsible person, as well as rapid analysis of specific reasons for improvement or adjustment.

For example, today you want to ask technicians to make adjustments to the page of the homepage, write clearly, the time, the responsible person, what to do, to achieve the effect. If the other end, do not feel the implementation of their own problems, let your personnel manager to talk to technical staff or to consider a replacement technician.

Original address: http://www.cmscoo.com.cn/seo/in-the-execution-of-seo-team.html