How to consider SEO optimization in website construction

SEO optimization has become a Web site construction of the secret, and the current customer's understanding of network marketing is more and more, on the site in search engine performance also more and more value, this article Liuxiu combined with years of SEO project experience and website construction service experience, share under their own help customers to build the station when the SEO optimization strategy used.

1. URL Standardization and normalization

Static (whether pseudo static or generated pure static) is already a place that most people can do, but the standardization still has many person will ignore, for the General Enterprise station, Liuxiu the common practice is to make the URL of the website in advance to plan, usually as follows:

Home

Company Introduction page/about/pages such as corporate culture/about/culture/, development process/about/history/, and so on

Company Service/service/

Company Case/case/content page/case/1/

News Center/news/subordinate page company news/news/company/1/

Contact Way/contact/

The above is Liuxiu do Enterprise station probably the URL structure planning, the URL is removed index.php such a suffix URL form, the purpose is to make the level of the site more shallow, get more weight.

2. Tree-like and NET Web site structure (internal link)

The site structure and internal links refer to a meaning, are the links between the site pages, which are interrelated, from a large aspect is the tree-like and mesh, for the page level, but also to consider the content of the original page, uniqueness, update and other elements, Here I only enumerate several commonly used internal link ways to illustrate.

2.1 Breadcrumbs Navigation

The role of this navigation site SEO optimization role is very critical, convenient search engine spiders can complete crawling full station content, navigation should use text link form, instead of using pictures, Flash,js and other search engine spiders understand the poor form, good breadcrumbs navigation can make the site structure clear.

2.2 links to subordinate pages and related pages related categories

This is the mesh link implementation, but also to consider the internal link "degree" problem (the problem is more complex, Liuxiu in the next article in detail), take care of the user experience and browsing efficiency, with hyperlinks to the content of the site naturally interspersed together.

2.3 Appropriate use of the latest article, click Times, page execution time, etc. to keep the page update

Fresh content can get search engine's favor, this is more effective for Baidu, SEO optimization is a little bit of skill, we can also common sense.

3. Do a good job of page level optimization

Page optimization is the basis of SEO optimization, Liuxiu do the site for these areas are also very important, the main points to consider the following:

3.1 Each page with a unique H1 label and reasonable use of other H tags

Almost everyone notices the use of the H1 tag, while the other H tag usage is also more important, you can make a page more content-level sense, so that search engine spiders faster and more convenient index content.

3.2 alt Tag, title tag use, label to close

The picture with the alt tag basically everybody knows, and the link is the use of the title tag is more subtle, liuxiu generally in the truncated title will only add, this can avoid the user's invalid clicks, not recommended as a way to increase the density of keywords. At the same time some commonly used tags such as br,img,hr to pay attention to closure, which is in line with the standards of the international standard, so that the page more standardized.

The above is probably liuxiu in the time to consider the SEO optimization points, there are wrong hope everyone can give me correction, my QQ is 18056005922, the first Liuxiu Studio website liuxiu.org, Welcome to reprint.