How to do SEO optimization and precautions in new station

For a new webmaster, SEO optimization of the site can not be rushed, but should first develop a set of optimization strategy, from the choice of keywords, title and description of the establishment of the site layout, site sub-column to determine, the construction of the chain and other details of things should have a general strategy in mind, If you are anxious to make the keyword selection error, description of the site is not satisfactory, the site structure frequently changes, the content of the page is not enough to start out of the chain, and so on some factors, it is likely to lead to your site by K (down the right), and even you have to send more time to make amends, by then the loss outweighs.

How to optimize the new station SEO:

First, robots.txt documents

In a website, the first thing to do is to upload robots.txt files to the FTP space, that is, the last to the site root directory, prohibit the major search engine spiders to crawl your site. The specific syntax is as follows:

User-agent: *

Disallow:

Note: Wait for the title and description of the site, and the entire structure of the site to determine no changes, and then let the search engine spiders to visit your site.

Second, the choice of keywords and the establishment of the title and description

Keyword selection determines the success or failure of a Web site, if the keyword selection error, the site description did not write well, and make drastic changes, will likely lead to your site by K (down right), so the search engine is not friendly. The title word is 30 words inside, the website description writes two lines to be able, many search engines can not crawl.

Note: keyword selection principle: three evaluation criteria

A. Relatively high index (search the word more every day)

B. Commercial value-larger profit margins

C. The degree of competition (you have to be able to compete against opponents, that is, the same search volume, to find difficult. The same difficulty, find a large amount of search. )

Third, the website layout and the establishment of the structure

The layout of the site should be reasonable to the user experience first, consider what type of information users need, and then the establishment of the site sub-column, we should pay attention to the point is not to change the structure of the site, such as: The column is often modified, change the subject and even change the program, such behavior is to the search engine left a bad impression, will also affect the inclusion of problems.

Iv. in-Station optimization

For a new station, the main early update a large number of original articles can, do not send out the chain, such as your site inside the page contains enough time to send out the chain; original article without anchor text, just in the first keyword appears bold or italic can, after all, we want to increase the amount of collection, Wait one months, then start again. Keyword Hyperlinks point to the home page.

Note: Do not arbitrarily modify the fixed connection, if modified then you originally included the home page will have an impact, resulting in the amount of your collection reduced.

Five, friendship links

For a new station, the early stage does not need to add links, but should be the main optimization, let search engines include more of your article page, to enhance the weight of the site, such as 1-2 months after the gradual addition. (For example, add a friendship link today, add one in a few days, and not add too much at a one-time)

Wrote so much is actually based on my own site optimization situation summed up some of the problems, I would like to remind you of the time, the title and description of the site, as well as fixed links, site structure should not be changed, the responsibility will not only affect the volume, but also very likely to lead to the site by K There is also a point is not in a hurry to use the keyword hyperlink to the home page, the new station is to improve the content of the site article included!

I am also a rookie SEO, through the new station optimization summed up some of their own mistakes to share with you, I hope we can heed the lesson! This article from the Personal portal site http://www.soso282.com editorial submissions, reproduced please indicate where, thank you.