How to do well cross-border e-commerce platform SEO (Search engine Optimization)

Search engine optimization, commonly known as SEO (Search engine optimization). In the late 90, the management and creation of online content was designed to enhance its presence in search engines, especially on Google's natural search results pages.
As an e-commerce platform seller, you must also become another category of SEO experts, namely: E-commerce platform SEO.
Leading e-commerce platforms such as ebay and Amazon have millions of of items on their platforms, and are a very wide choice for most commodities. While these platforms welcome new projects, such as ebay's promotional listings and Amazon's sponsors, which allow sellers to pay additional fees to make the specified items in their catalog more visible, this strategy is not suitable for general promotion of a retailer's entire catalogue. So it's time for SEO to do its work, because it can provide a rich listing of goods without the need to pay for additional e-commerce platform fees. Therefore, successful retailers must understand how to do SEO on the e-commerce platform.
What should you optimize?
E-commerce platform SEO best value for money from the following areas:

Optimize title
The title of the product is the most significant part of the publication, for SEO is also crucial. Usually on all e-commerce platforms, this data point can achieve or destroy a product, so it takes time to create an appropriate headline with a rich keyword. On ebay, to use all the space they give you (80 characters), but for other e-commerce platforms-such as Amazon-you may need to follow their advice and use shorter headings that match their guidelines for better results.
　　
Product Categories
Most retailers associated commodity classification values with those who dug their products in a tree-like structure, but the e-commerce platform commodity Classification you selected is a valid data point. If you are selling a small umbrella for tropical cocktails, then putting your product in a kitchen or bar wine category will be more productive than being included in the clothing and accessories category.
You can bet on this--the e-commerce platform's search algorithm also counts this factor in its operations, so be sure to focus on the classification of the product you choose.
　　
Search terms
When you think about SEO, the search term may be the most popular data point you think of. Naturally, you can think of a search term as an invisible keyword added to your headline. Amazon provides a maximum of five searchable entries for each item advertised. No more than 50 characters per search term, you can use multiple words to form a search term. You should use keywords that are not in your headline. Replacing spelling and synonyms is a great search term because customers don't see them, so your headline doesn't look like "stuffed with keywords."
　　
Commodity properties
Many e-commerce platforms use commodity-defined features to help customers refine their search results. On ebay, these features are called item attributes. On Amazon and other e-commerce platforms, they are called commodity attributes. They are not only well suited for search refinement, they can also be used by e-commerce platform search algorithms to match search queries to show more relevant results. For example, adding a "copper" metal type to a bathroom device--When the customer uses the search term, can help support the appropriate match. Commodity attributes give you double impact because they help refine the product in your browsing and search activities.
　　
Detail Description Optimization
Finally, you will want to make sure that your product description is complete and rich, with descriptive text about the product. Although the content in your product description is usually not a factor in SEO, you still need to add a little bit, and as another verification point on the e-commerce platform, to confirm the use of consistent keywords throughout the product publication.
　　
How do I get the content I want to add?
Now that you know what data points you need to update, you might ask yourself--what should the actual content be? At this time, ChannelAdvisor to sell viable retail insights such resources will come in handy.
With this tool, ChannelAdvisor pin will get advice from ebay and Amazon on "How to improve the quality of your products". This helps you to have a noticeable effect on your SEO from the start – it is important to focus on the changes that the e-commerce platform itself indicates.

For Ebay,channeladvisor, the PIN will show you: item attribute suggestions, UPC recommendations, product classifications, suggested title suggestions, etc.
For Amazon, ChannelAdvisor will show you the quality of your product listing, as well as suggestions on where to add the missing item details (such as materials or ingredients).
You can also get out of the e-commerce platform itself and see some advice on digital marketing for ecommerce. After all, who knows SEO will be better than Google performance? You can use Google keyword tools or keyword planner and other products to get keyword suggestions. ChannelAdvisor Digital marketing platform will also track more keywords and highlight these keywords in the keyword generator, so they can be easily added to the product details.
For any SEO content you add, the key principle is relevance. The more relevant your content is to the search term, the more likely you are to appear higher in your search results.
　　
How does catalog product listing affect SEO?
When creating a plan for e-commerce platform SEO, be sure to understand that the e-commerce platform you are optimizing for is being advertised as shared with other sellers or only for your own use. This will let you know if your changes will be seen.
On the ebay platform, each item is published by the seller in its sole possession and cannot be shared. So the SEO work you do on ebay is directly for your own benefit. As you control the entire product listing, any changes you make will be updated on the product listing.

An e-commerce platform like Amazon has a SKU catalog for sellers to sell, and each item is associated with multiple sellers. This means that if you update the title, the product details, or other values associated with your product's publication, you may not see the changes reflected in the live product publication.

Even if your update doesn't necessarily work with other sellers, it's still an important investment. Amazon (and other e-commerce platforms) tend to give priority to the publication of a product to a platinum seller or the first seller to create the product. But if you don't belong to any of them, don't give up. With effort and consistency, your data can be prioritized for the publication of the product. Here's how: choose a poorly structured product that doesn't use your data to optimize the content of the product you have added to the Amazon commodity data source for that product. Contact Seller Center support and ask them to consider overwriting your data with the original data.

Repeat the above steps for more items (ideally, repeat the above steps for your entire directory). After the show has consistently had high-quality data and submitted applications that require the content to be published using your data, let the Seller Center support team provide you with a coverage of all the items you have in this category. The key to building yourself as a content leader is that all goods have well-formed, high-quality data. Before you ask Amazon or any other e-commerce platform to consider making you a major data contributor to your product line, be sure to show this strength.

How to do well cross-border e-commerce platform SEO (Search engine Optimization)