How to let the SEO outsiders pay our wages

Like most people who work in the search engine industry, our salary is the customer, no customer will not pay our economic income, and these customers are mostly business owners, is outside the SEO industry, they do not know search engine marketing, social media, website link building, etc. Even they confuse the soul of the SEO with their profits, working in such a formal environment, which is likely to make the relationship between the optimizer and the client very bad.

What's worse, our industry is full of people offering you low-cost solutions that promise but rarely provide a structure, and this negative image will make your potential new client sting or beware of being a fraud veteran. However, the right approach is to use simple language and expected reality settings, seizing the early stages of a search marketing project that could lead to long-term mutually beneficial relationships.

Here is the author recently encountered a project, first contact with a potential customer, he is a professional architect, his personal strength above average, he runs a very successful construction practice, and along this has other business interests, inquiries for the reason that he needs a new website. In a nearly one-off statement, however, he said the new site would need to be on the first page of Google in the UK, the United States and Canada.

I'm sure that most practising search engine marketers will encounter similar demands every day, suggesting that potential customers are naïve enough to think that this is a reasonable requirement, they just say they need a website that provides clues and they want these clues from the search engine.

For you, the next step is crucial to ensuring the future long-distance of the customer business. The only way I could use it was to spend some time talking to the customer and let them know how it works in search engine marketing.

First of all, sorting out some of our successful optimization cases, a simple explanation, what is the SEO and SEO success of the way, the process you need to control in a few minutes, the demonstration process needs to grasp the interests of business owners, most of the businessmen are very interested in their competitors, So provide to the customer competitors in the SERP display of high-level information or a number of hidden information content, such as competitors may pay a paid search for bids, the promotion of site conversion rate is mainly from what?

By capturing the customer's inner needs to give the customer enough satisfaction, while at the same time, let them usually appreciate the transparency of the group to build trust. Through this information they can see the future of the task outline, let them understand, want to make the site has a specific appreciation, not just use the site rankings can be achieved, many times more important is the site has a specific direction.

Second, the content of the information shared by all potential new customers is different. Sharing information is different based on our comfort and client's ability and desire to absorb information, after all, we cannot force them to share our passions. The best customers in my experience are those we've been on a journey, those who have been prepared to invest some time to understand what we have done, this approach helps to avoid embarrassing situations where an unexpected obstacle limits the effectiveness of some of the work you do, or worse, in one case, The client did not tell the expectation that their investment and their assumptions were unrealistic.

Original article is by: http://www.thebaiduseo.cn/news-7.html webmaster start, reprint please keep valid link address, thank you!