How to select and optimize the traffic words by SEO analysis of website

For SEO, many of our friends focus may be placed in the rankings, because we all think that there is a ranking of the flow, in fact, talked to you many times before, we do SEO in fact first in order to get more natural search flow, and then to do rankings, keyword ranking is just a process of our SEO, is to get the traffic service, and we all know to want to get good rankings, we must choose a good site keyword, here we must pay attention to the choice of traffic words (that is, a certain flow value of the word), and then use the content and links to optimize the position by the top.

　　1, the choice of high value flow words

Before doing a good job in this area, we first need to know what traffic words are most valuable to us, or where the value of each word is. For example, our corporate brand and product name of the key words, the value of these words reflected in the user search product brand words or model words are able to directly meet the user's needs through the content of the site, but also has a high conversion rate of a keyword, the difference lies in our corporate brand visibility and height, The lack of visibility of the enterprise may be able to bring very little traffic, this time it is necessary to weigh the value of such keyword traffic.

　　

Types of keywords

Most of the time we optimize the keywords are mostly generic keywords, such as industry keywords, crowd words, regional words, activity words, these words are used to create value flow. This is easy to understand, many times our customers are looking for the products or services he wants when he does not know the most accurate search keywords, this time will first search industry words, such as the company wants to find a local SEO service company in Beijing, then his search trajectory may first search "SEO company", If you can not find a company in Beijing, then he will then search "Beijing seo company" or "SEO company Beijing" and other words, then these tracks may create value of the flow of words is the word we need to choose.

There are some words, the need to pay special attention to the brand words of competitors, such words may also have a certain amount of traffic, under certain circumstances we can also be optimized to seize the flow of such words, of course, need to pay attention to the rights of disputes, so need to be careful to implement.

　2, content optimization is not only included in the optimization

Many friends have shared how to do a good job on the site, in fact, the site and site content optimization is still a big difference, personally feel that the site is included to promote the site content optimization is one of the results, but also can be said to be just a process, We do a good job of Web site content optimization is to guide users through the search site content, the focus here is the flow, rather than simply indexed quantity, of course, the number of increase after we will have more opportunities to get rankings and traffic.

There are a lot of examples to prove that only dozens of of the pages included in the traffic may be more than hundreds of, even thousands of of the site traffic is much higher, may be some people say that is a special case, but through the phenomenon to see the essence, we will find that in fact, the site contains dozens of pages its advantage is that the use of each page is very high, and included in the performance looks good site most of its web page does not bring traffic, which is a great loss for the site, alone from the production of the cost of the calculation is a small amount of overhead.

Content optimization to consider the issue of the key is the relevance of the content and keywords, if the intention is to optimize the use of keywords to improve the relevance of the layout skills, and then in-depth some to study, may need to consider the search engine algorithm BM25 algorithm, phrase matching (LCS) algorithm, TF-IDF algorithm in the application of SEO, the focus is to improve the relevance of content and the utilization of each included page.

　3, link optimization to high quality for the

We all know the important role of links in website optimization, many friends have said that the secret of SEO is hair outside the chain, in fact, this view is more extreme, because the more contact with more sites we can find a site's internal links do a good job to help us save more time on the chain, especially some large portal sites, The opportunity to do outside the chain is not so much, so to improve the weight must be in the chain to do a good job. How to do it? To do quality content links, we are going from the overall go up to grasp some of the site's more important links, in front of us for everyone mentioned to improve the utilization of each included page, these pages in the back we will take out to do ranking guide flow, there are home, channel page, key column page, key content page, etc. These page layout has a certain flow of keywords, the content does not necessarily have to be completely original, but must be as much as possible to meet the needs of many types of users, and then more in the program architecture and content editing when the link to support these pages.

Of course, external links are also needed to build quality links, as may be a premium link on top of your build 10 spam links. As for the construction of external links here is not much to talk about, many friends have made an in-depth analysis of this.

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