How to treat the small and medium Enterprises ' SEO

It seems that more and more business leaders are aware of the importance of SEO, to Professional SEO consulting, send staff to learn SEO, please seoer optimize the site and so on, these phenomena have proved that the enterprise leadership has been deeply aware of the importance of SEO, but these are only superficial phenomenon, they want not SEO technology is how great But whether can give the website to increase the income or save the cost, the keyword rank is no more good no order in their opinion is not, to tell the truth simple keyword ranking really is not really seo, but why there are so many seoer crazy pursuit of a few keywords ranking it? Instead of implementing overall SEO for the website, In the pursuit of core keyword ranking at the same time pay attention to the long tail strategy, the overall weight of the site, conversion rate, etc., Vuronge that the main reason is also the enterprise leadership of their own lack of understanding of the SEO, so that in the implementation of the SEO process made some mistakes, Vuronge that the SME leaders should consider the following aspects to redesign the company's SEO strategy.

　1. Blindly looking for network companies to do corporate website

From the Vuronge contact with some of the corporate web site, Vuronge that there are about 80% of the SME site from the SEO point of view there are serious problems, last year, I also wrote a business station implementation of SEO imminent blog, the article in the example of the enterprise site is almost miserable (from the SEO perspective), Last week I saw a more miserable site than this. Without the WWW domain name can not be accessed, all the page title is the name of the enterprise, home Super size flash loading and so on, even the network company's technology to explain to me that with the WWW is the top-level domain name, without the need to open the WWW, I was crazy , is today's network companies still using 3 years, 5 years or even 10 years before the technical standards to do the site? Enterprise leaders in looking for network companies to do the site, must be careful to choose, in the beginning of the site to pay attention to SEO, you can refer to the Vuronge written before the company to build the site to pay attention to the issue of this blog, Once the site is built, if the miserable, it will be the enterprise's SEO strategy has a great impact on the original site on the basis of the revision of the website is almost impossible, can only choose to re-establish a website, as the site before the establishment of the site to understand the optimization of the enterprise or personal production site.

　2. Find the right for their own enterprise SEO strategy

Some business leaders although aware of the importance of SEO, but did not find a suitable for their own enterprise SEO strategy, Vuronge that the strength of the enterprise is the best to set up a SEO department, 3-5 of people enough, SEO department according to the actual situation of the company's own implementation of the SEO strategy, Some enterprises can also send a potential staff to participate in SEO training, you can also please seoer optimize the site, you must find a suitable for their own enterprise SEO strategy, you can explain to seoer the details of their own enterprises to determine the specific SEO strategy.

　3. Do not understand SEO but the development of assessment indicators

Some enterprises from outside the introduction of some SEO talent, and then the enterprise leaders to give them the time required to achieve the ranking of certain keywords, keyword rankings up, the enterprise's order has not increased, feel that these people SEO technology can not, dismiss the recruit again, Also let this group of people in a certain time to do what keyword Baidu ranking home, 3 months later, the seoer efforts to complete the task of the leadership required but the result is only the keyword ranked enterprise earnings did not increase significantly, the leadership began to suspect that the SEO technology is not specifically used to trick people, Even completely to the SEO lost confidence, and then gave up the SEO, at the same time feel or do Baidu to promote after all reliable, so the enterprise returned to the previous situation, the monthly spending 10,000, 20,000 or more to do Baidu promotion.

　4. Want to get the effect through SEO in short term

Most of the small and medium-sized enterprises in the initial understanding of SEO after the implementation of SEO to imagine that the company can make their income after several times, Baidu bid promotion can be completely stopped, but also can save a large part of the cost, in fact, is not so, SEO do good indeed can let their income increased a lot, But do business implementation of SEO is not a thing, not to say today did the SEO one months or 2 months after the enterprise will make a big fortune, and the world also almost no one thing is such, quick success is not a big deal, SEO is so, Small and medium-sized website implementation of SEO one months or 2 months may not be obvious effect, only the data on a lot of good-looking, but once you insist to do six months or a year after SEO, you will find that SEO is really really important. I previously a leader to do education class 80% students are from the website SEO, if used as a Baidu to promote the same effect, at least spend more than 100,000 of the promotional costs.

5. Do not humbly listen to SEO Company's recommendations

Finally, I hope that the SME leadership can humbly listen to the recommendations of the website optimization company, some traditional enterprise leadership is more conservative do not agree with the SEO that a set of things, do not do the site, not high what SEO can profit hundreds of thousands of, part of the traditional industry is indeed such, but science and technology in progress, the Many offline models are trying to migrate to the Internet, according to the statistics of 2012 Chinese internet users will reach 500 million, with the increase of Internet users, enterprises once missed the internet this mining enterprise potential customers channel, in the long run, the enterprise will eventually be eliminated by the internet era. Enterprise leaders themselves can also take some time to understand the seo,seo in the country has appeared for so many years, but still have a lot of internet do not know what SEO is something ... Business leaders understand SEO can avoid being cheated by some network companies, but also to their own enterprise SEO strategy to make some suggestions.

Above is Vuronge according to own experience and the sentiment writes about the small and medium-sized enterprise leadership should how to treat the SEO this post, may some places express is not very accurate, after all oneself is not the enterprise leadership, Vuronge is stands in the SME leadership angle to write from above 5 points to develop the SEO development strategy, Finally, I hope that every small and medium-sized enterprises can be SEO to maximize the benefits of the enterprise. This article by www.zzfangchan.com stationmaster Vuronge creation, welcome reprint, reprint needs to retain the source.